Keyplay Pricing: Full Breakdown [2026]

If you've navigated Keyplay's annual pricing tiers, weighing whether $20,000/year for the ICP Modeling plan gives you enough tracked accounts or whether you'll need the custom-priced Full-Service tier for intent signals and multiple ICP models, while calculating how many AI Agent credits you'll burn each quarter, you know the feeling: budgeting for a tool that does one thing well but leaves you shopping for everything else.

Keyplay occupies a focused position in the B2B go-to-market space as an ICP modeling and account scoring platform built for SaaS companies with a sales-led motion. The platform's whitebox scoring approach, where every signal weight is fully inspectable and adjustable, has earned it a loyal following among revenue teams tired of opaque ABM vendor models. But Keyplay's focus on account-level intelligence means it stops short of contact data, sales execution, and multi-channel engagement, leaving teams to assemble the rest of their go-to-market stack from other vendors.

We've analyzed Keyplay's pricing tiers, credit system, and feature boundaries. We believe it's the right choice if:

• You need a dedicated ICP modeling tool with transparent, adjustable scoring logic

• Your primary goal is account prioritization and territory planning, not prospecting

• You already have a separate contact database and sales engagement platform

• You value whitebox scoring you can backtest against your own CRM data

• Your team has the budget and willingness to pair Keyplay with other tools for a complete stack

However, Keyplay's pricing might not be a good choice if:

• You need contact-level data (emails, phone numbers, org charts) alongside account scoring

• You want intent signals, prospecting, and outreach execution in one platform

• Your team can't justify paying for a dedicated scoring tool on top of a contact database

• You need multi-channel campaign orchestration tied to account intelligence

• You prefer a single vendor for data, signals, and execution rather than assembling multiple tools

In this case, you should consider ZoomInfo: an AI GTM platform that combines B2B data with account scoring, buyer intent signals, AI-powered outreach, and multi-channel execution, giving teams one system where account intelligence and sales action happen in the same place.

We've included a detailed pricing comparison with ZoomInfo in this review for teams that want account intelligence and go-to-market execution under one roof. If you're eager to jump into the ZoomInfo pricing breakdown, go ahead and do so with this link.

Keyplay Pricing Summary

Keyplay Pricing: In-Depth Overview

Keyplay uses a flat annual subscription model priced by feature set and account volume, not per seat.

On top of the base subscription, AI Agent usage runs on a credit system where each enrichment consumes 1 to 5 credits depending on agent type. The platform targets a specific buyer: growing B2B SaaS and AI companies with 5+ AEs using Salesforce or HubSpot as their CRM.

Here's what each tier includes and where the gaps appear.

Keyplay Test Drive: $0/year (Permanent Free Tier)

The Test Drive lets you sign up at app.keyplay.io without talking to sales. You get AI Lookalike Scoring and basic firmographic signals for up to 25 accounts, plus CSV export.

That's it. No CRM sync, no AI Agents, no ongoing scoring or enrichment. It's a preview window, not a working tool.

👉 The Bottom Line: The Test Drive confirms whether Keyplay's lookalike scoring concept fits your ICP definition, but you can't evaluate the product's core value (continuous scoring, CRM sync, AI research) without engaging sales.

Keyplay ICP Modeling: $20,000/year

The ICP Modeling plan is the core product.

For $20,000/year, you get 75,000 accounts continuously scored using 750+ signals covering firmographics, hiring activity by role, back-end tech stack, recruiting velocity, and website indicators. Keyplay's analyst team conducts the initial ICP Analysis and backtesting, which takes roughly 7 to 10 days. The 2-way CRM sync writes scores, tiers, and signal data directly onto Salesforce or HubSpot account records.

AI Agents require purchasing credits separately. Each enrichment costs 1 to 5 credits depending on agent type, and credits are non-refundable, paid in advance, and valid for 6 months.

👉 The Bottom Line: The ICP Modeling plan delivers solid account scoring for B2B SaaS teams, but the $20,000 annual commitment buys only the scoring layer. You still need a separate tool for contact data, intent signals, and outreach.

Keyplay Full-Service ICP + Intent: Custom Pricing

The Full-Service tier adds what ICP Modeling lacks: multiple ICP models for different segments or products, multi-source intent scoring, and API access for both enrichment and intent data. A dedicated CSM and ongoing Analyst Services mean Keyplay's team actively manages your scoring models rather than handing off after onboarding.

Intent signals aggregate from LinkedIn Ads engagement, Snitcher website visitor data, and Phantombuster, plus any custom source via the Intent API. Keyplay layers intent on top of ICP fit, so only accounts that already match the ICP receive intent tracking, filtering out noise from poor-fit companies.

👉 The Bottom Line: Full-Service is the complete Keyplay experience, but even at the top tier, the platform remains an intelligence layer that feeds other tools rather than a self-contained go-to-market system.

Keyplay Additional Costs

Beyond base subscriptions, Keyplay's total cost of ownership includes several variables:

AI Agent Credits:

• Each enrichment consumes 1 to 5 credits depending on agent type

• Basic Analyst agents cost 1 credit; Researcher and Analyst agents cost 4 credits per account

• Credits are non-refundable and expire after 6 months

• Credit usage formula: Agent Credits x Accounts x Refreshes

Account Volume:

• The ICP Modeling plan caps at 75,000 tracked accounts

• Exceeding the limit hard-caps rather than charging overages; the system stops pulling new accounts

• Expanding requires contacting your CSM and likely upgrading

Custom Signals:

• Keyplay builds custom signals within 7 to 10 days on request

• These are included in the service, not billed separately

Contact Data (External Cost):

• Keyplay provides zero contact data: no emails, phone numbers, or names

• Teams must budget for a separate prospecting tool (Apollo, Cognism, ZoomInfo, or similar) to reach the accounts Keyplay scores

Where Keyplay Falls Short

Keyplay delivers solid ICP modeling with genuine transparency and signal depth, but its narrow focus creates gaps for teams that need more than account scores:

No Contact-Level Data

• Keyplay scores accounts only. No contact names, emails, phone numbers, or org charts at any tier

• Sales teams must purchase and maintain a separate contact database to act on Keyplay's scoring

• This makes Keyplay an add-on cost rather than a replacement for existing data tools

Intent Signals Locked Behind Custom Pricing

• Third-party intent data is excluded from the $20,000/year ICP Modeling plan and only available in the custom-priced Full-Service tier

• Teams that need intent signals at the base tier must integrate a separate intent source or upgrade to an undisclosed price point

• Native intent integrations are limited to LinkedIn Ads, Snitcher, and Phantombuster

No Execution or Engagement Tools

• Keyplay stops at account intelligence. There's no email outreach, sales engagement, advertising, or campaign orchestration

• Teams need additional platforms for every step between "this account scores well" and "this account is in our pipeline"

• The total cost of a Keyplay-centered stack (Keyplay + contact data + intent + engagement) can exceed the cost of a unified platform

Small Team and Vendor Risk

• Keyplay operates with roughly 6 to 7 employees on a $3M seed round raised in December 2022

• Enterprise procurement teams may raise concerns about vendor stability and long-term viability

• No additional funding rounds have been publicly announced

These limitations have led many revenue teams to consider platforms that combine account intelligence with contact data and execution tools in a single system...

Best Keyplay Alternative - ZoomInfo

ZoomInfo is an AI GTM platform built on a large B2B data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails.

Its GTM Context Graph processes 1.5B+ data points daily, unifying this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts. That context shows not just what happened, but why it happened and which actions to take next.

Source: ZoomInfo

With that intelligence, your team can drive sales motions from the GTM Workspace, run GTM plays from GTM Studio, or power their own tools through the API and MCP in any front-end.

For teams that find Keyplay's lack of contact data limiting, its intent signals gated behind custom pricing, and its execution gap requiring additional tool purchases, ZoomInfo covers every stage from account identification to closed deal.

ZoomInfo fits revenue teams that want one platform for prospecting, prioritization, and outreach, enterprises that need verified contact data alongside account scoring, and any organization that treats account intelligence and sales execution as inseparable.

ZoomInfo Lite: $0/month (Permanent Free Tier)

Unlike Keyplay's Test Drive (25 account previews, no contact data), ZoomInfo Lite provides ongoing access to verified contact and company profiles with 10 monthly export credits.

WebSights Lite reveals up to 10 website visitors per day, and the ReachOut Chrome Extension surfaces contact data while browsing LinkedIn or company websites.

👉 The Bottom Line: ZoomInfo Lite delivers more usable data for free than Keyplay's Test Drive, giving teams verified contacts they can actually reach.

ZoomInfo Sales Professional: Custom Pricing

The Professional tier provides the contact and company data layer that Keyplay lacks entirely.

With 95%+ accuracy on first-party data, teams get verified emails and direct dials alongside company and technographic intelligence. CRM integrations, the Chrome extension, and AI-powered email generation let reps move from account identification to outreach without switching tools.

👉 The Bottom Line: Professional provides the contact data and prospecting foundation that Keyplay cannot offer, making it the entry point for teams that need to both score and reach accounts.

ZoomInfo Sales Advanced: Custom Pricing

The Advanced tier adds intent and scoring capabilities that overlap with Keyplay's core value, but bundled with the contact data and engagement tools Keyplay lacks.

Buyer Intent signals draw from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success rather than requiring manual topic selection.

👉 The Bottom Line: Advanced combines account scoring, intent signals, contact data, and engagement automation in one plan, covering what would require Keyplay plus two or three additional tools.

Seismic attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals and reported 54% productivity gains. (Seismic Case Study)

ZoomInfo Sales Enterprise: Custom Pricing

Enterprise adds real-time intent, advanced AI capabilities, and dedicated support.

AI-generated account summaries and ICP creation deliver the kind of automated intelligence that Keyplay's AI Agents offer, but backed by ZoomInfo's full data foundation. Custom integrations and advanced workflows support complex enterprise GTM architectures.

👉 The Bottom Line: Enterprise delivers the full platform for large revenue teams, providing every capability Keyplay offers plus contact data, intent, execution, and conversation intelligence.

"ZoomInfo's not just a contact data company anymore. They've built a full system of execution. GTM Intelligence works the list, writes the outreach, triggers the play, and helps drive predictable growth." — Ian Brodie, CEO and Co-Founder, Levanta (Levanta Case Study)

ZoomInfo Additional Products and Access

Beyond the core Sales tiers, ZoomInfo offers products that extend the platform:

GTM Workspace (Sellers):

• AI-powered workspace with prioritized accounts, AI-drafted outreach, and deal execution in one view

• Built on the GTM Context Graph for contextual intelligence

GTM Studio (Marketers, RevOps, GTM Engineers):

• Orchestration canvas for designing, enriching, and activating GTM plays

• Natural language audience building and multi-channel campaign orchestration

APIs and MCP:

• Enterprise API for programmatic data access in any system

• ZoomInfo MCP connecting AI assistants directly to ZoomInfo's data

• API access included in all relevant plans

Marketing Plans:

• Marketing Demand, ABM Lite, and ABM Enterprise tiers for account-based advertising and demand generation

Keyplay Feature Value Breakdown (vs. ZoomInfo)

Account Scoring and ICP Modeling

Keyplay's Approach: Keyplay's core strength is whitebox ICP scoring where every signal weight is visible and adjustable. Users select from 750+ pre-built signals, assign weights from 1x to 20x, and backtest the model against their own CRM data before deploying.

The Model Backtester validates accuracy using closed-won and disqualified-lead lists, and AI Lookalike scoring works with as few as 3 seed accounts. Keyplay's analyst team conducts the initial ICP study and supports quarterly refinements.

Source: Keyplay

ZoomInfo's Approach: ZoomInfo provides Account Fit Scoring that auto-builds an ICP model from CRM win/loss data and scores accounts 0 to 100 using 300+ company attributes.

Less granularly adjustable than Keyplay's signal-level weighting, ZoomInfo's scoring operates on a larger data foundation and connects directly to contact data, intent signals, and execution tools. The GTM Context Graph, which fuses ZoomInfo's data with first-party data, adds a dimension Keyplay doesn't have: understanding why deals move, not just which accounts match a profile.

Source: ZoomInfo

🪙 Value Verdict: Keyplay offers more granular, user-controlled scoring for teams that want to hand-tune every signal weight. ZoomInfo provides scoring connected to a complete data and execution system, making it more valuable for teams that need to act on scores immediately rather than export them to other tools.

Data Coverage and Contact Intelligence

Keyplay's Approach: Keyplay operates exclusively at the account level. It enriches companies with firmographic, hiring, tech stack, and website signals, but provides no contact data (no names, emails, phone numbers, or org charts at any tier).

Sales teams must pair Keyplay with a separate contact database to reach people at scored accounts. This design keeps Keyplay focused but forces every customer to maintain and pay for a second data vendor.

ZoomInfo's Approach: ZoomInfo delivers both account and contact intelligence in one platform: 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business emails. Org charts, department structures, and job-change tracking are included.

A Fortune 500 competitive RFP analyzing 25 million contacts across vendors found that no other competitor matched ZoomInfo's data quality.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo eliminates the need for a separate contact database. For teams evaluating total cost of ownership, the savings from consolidating contact data and account intelligence into one vendor often offset the difference in subscription price.

"ZoomInfo is our one source of truth for account data, and even more so for contact data. There's no other provider in the market that provides you with that level of detail." — Thor Sanderson, Senior Manager of Sales Technology Enablement, Smartsheet (Smartsheet Case Study)

Intent Signals and Buying Behavior

Keyplay's Approach: Intent signals are only available in the custom-priced Full-Service tier, not the $20,000/year ICP Modeling plan. Native integrations cover LinkedIn Ads, Snitcher, and Phantombuster, with additional sources supported via the Intent API.

Keyplay's differentiator is whitebox intent scoring, showing exactly which activities contributed to each account's score and layering intent on top of ICP fit so teams only track intent for accounts that already match the model.

ZoomInfo's Approach: ZoomInfo's Buyer Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings sourced monthly. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success automatically.

Intent signals are available starting at the Advanced tier, not locked behind custom pricing. ZoomInfo was named a Leader in the Forrester Wave for Intent Data Providers B2B (Q1 2025), receiving the highest possible scores across eight criteria.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo offers broader intent signal coverage, with industry recognition to back it. Keyplay's whitebox transparency is valuable for teams that want to see exactly why an account scored high on intent, but ZoomInfo's scale and Guided Intent automation make it the stronger choice for teams that need intent as a primary buying signal.

AI Research and Automation

Keyplay's Approach: Keyplay AI Agents answer research questions across an entire TAM. Four agent types (Account Research, ICP Scoring, Market Segmentation, and Team Size Estimator) generate structured custom fields that feed directly into scoring models and CRM records. Users write plain English questions, and the system handles prompt engineering.

The Segmentation Analyst derives segment frameworks from actual customer data rather than predefined taxonomies. Agent outputs cost 1 to 5 credits per account.

Source: Keyplay

ZoomInfo's Approach: ZoomInfo's AI capabilities span the full go-to-market workflow.

GTM Workspace uses AI agents built on Anthropic's Claude to research accounts, generate outreach, monitor signals, and update CRM fields. GTM Studio lets marketers describe audiences in natural language and launch multi-channel plays. The ZoomInfo MCP server connects AI assistants directly to ZoomInfo's data for company search, enrichment, and prospect discovery.

Source: ZoomInfo

🪙 Value Verdict: Keyplay's AI Agents excel at deep, custom account research questions that generic tools can't answer. ZoomInfo's AI spans research, outreach, and execution, making it more practical for teams that want AI to handle the full cycle from account identification to first touch.

"It's not just the data itself. It's more about the right data at the right time to help us reach out with the right message across that full buyer journey." — Chelsea Kenyon, Senior Director of Digital Strategy, Redwood Logistics (Redwood Logistics Case Study)

Final Verdict: Keyplay vs. ZoomInfo

The choice between Keyplay and ZoomInfo depends on whether you need a focused scoring tool or a complete go-to-market platform:

Keyplay is a dedicated ICP modeling and account scoring platform for B2B SaaS teams that want full transparency into how accounts are ranked.

With annual pricing starting at $20,000/year for ICP Modeling, it lets revenue operations teams build whitebox scoring models with 750+ signals, backtest against CRM data, and use AI Agents for custom account research.

This approach works best for companies that already have a contact database and sales engagement tools, teams that value signal-level scoring control over platform breadth, and RevOps leaders who need a provable, adjustable ICP model to align sales and marketing.

ZoomInfo is an AI GTM platform built on a large B2B data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails.

By combining account scoring, contact intelligence, buyer intent signals, and AI-powered execution in one system, it eliminates the multi-vendor stack that a Keyplay-centered approach requires. The GTM Context Graph processes 1.5B+ data points daily, revealing not just which accounts fit your ICP, but why deals move and what to do next.

This makes it the right choice for revenue teams that need to both identify and reach the right accounts, organizations evaluating total cost of ownership across their GTM stack, and companies that want account intelligence, contact data, intent signals, and sales execution without managing multiple vendors.

Get started with ZoomInfo here.

The fundamental difference isn't just scope, it's philosophy. Keyplay asks "How can we build the most transparent account scoring model?" ZoomInfo asks "How can we connect account intelligence to every action a revenue team takes?"

Keyplay Pricing FAQ

Is Keyplay free to use?

Keyplay offers a permanent Test Drive tier with AI Lookalike Scoring and basic firmographic signals for up to 25 accounts. This free tier excludes CRM integration, AI Agents, backtesting, and ongoing scoring. It's useful for concept validation but not for actual account prioritization. The paid ICP Modeling plan starts at $20,000 per year.

How much does Keyplay cost per year?

The ICP Modeling plan costs $20,000 per year for 75,000 tracked accounts, 750+ scoring signals, and 2-way CRM sync with Salesforce or HubSpot. The Full-Service ICP + Intent tier requires custom pricing. AI Agent credits are purchased separately and cost 1 to 5 credits per enrichment depending on agent type.

Does Keyplay include contact data?

No. Keyplay operates at the account level only and does not provide contact names, email addresses, phone numbers, or org charts at any pricing tier. Teams must purchase a separate contact database to reach the people at accounts Keyplay scores.

ZoomInfo includes 500M contacts with 120M direct-dial phone numbers and 200M+ verified business emails.

What are Keyplay AI Agent credits?

AI Agent credits power Keyplay's automated account research. Each enrichment consumes 1 to 5 credits depending on agent type, with basic Analyst agents at 1 credit and Researcher and Analyst agents at 4 credits per account.

Credits are purchased in advance, are non-refundable, and expire after 6 months. Total usage depends on the number of agents, accounts, and refresh cycles.

Can Keyplay replace ZoomInfo?

No. Keyplay and ZoomInfo serve different functions. Keyplay provides ICP modeling and account scoring without contact data, intent signals (at the base tier), or sales execution tools. ZoomInfo combines all of these in one platform.

A team using Keyplay as its primary account intelligence tool still needs a contact database, an intent data source, and engagement tools, which ZoomInfo provides as a single system.

Does Keyplay offer intent data?

Intent signals are only available in Keyplay's custom-priced Full-Service ICP + Intent tier, not the $20,000 per year ICP Modeling plan. Native intent integrations cover LinkedIn Ads, Snitcher, and Phantombuster. Additional sources can be connected via the Intent API.

ZoomInfo includes intent data starting at the Advanced tier, drawing from 210 million IP-to-Organization pairings and 6 trillion+ keyword-to-device pairings monthly.

How does Keyplay's total cost compare to ZoomInfo?

Keyplay's $20,000 per year covers account scoring only. To build a complete GTM stack, teams typically add a contact database ($10,000 to $50,000+ per year), an intent data provider ($15,000 to $60,000+ per year), and sales engagement tools ($5,000 to $20,000+ per year).

ZoomInfo's custom pricing bundles account intelligence, contact data, intent signals, and execution tools into one subscription. Depending on team size and data needs, the consolidated cost can be comparable to or lower than a multi-vendor Keyplay stack.

Who is Keyplay best for?

Keyplay is designed for growing B2B SaaS and AI companies with a sales-led motion, 5 or more Account Executives, and Salesforce or HubSpot as their CRM.

It works best for teams that already have a functioning prospecting stack and need a dedicated, transparent scoring layer to prioritize accounts and align sales and marketing. Teams without an existing contact database or engagement tools will find Keyplay insufficient on its own.