ZoomInfo's verified intelligence (100M companies, 500M contacts, billions of signals) now powers Konnectify workflows through GTM.AI, and Konnectify customers can build a Custom Data Connector to enrich GTM Studio Audiences.
Konnectify customers can now run b2b data enrichment natively through ZoomInfo's GTM.AI. ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a native, two-way integration with Konnectify, the AI workflow automation platform for go-to-market teams. The integration runs against ZoomInfo's verified data graph from inside any Konnectify workflow, across 500+ connected apps. In the other direction, Konnectify customers can build a Custom Data Connector that pushes Konnectify-licensed data into GTM Studio Audiences inside ZoomInfo, enriching audience targeting with signal sourced from anywhere in the Konnectify ecosystem. GTM.AI is the headless GTM context layer that makes both directions possible. It exposes ZoomInfo's GTM Context Graph and agentic orchestration through API and Model Context Protocol (MCP), so any agent, platform, or workflow can plug in.
Key takeaways
Konnectify is now a native integration on GTM.AI. Mutual customers can bring ZoomInfo data into any Konnectify workflow across the platform's 500+ connected apps without custom code.
Konnectify customers can also build a Custom Data Connector to enrich GTM Studio Audiences inside ZoomInfo with data they license through Konnectify.
GTM.AI is a headless GTM context layer, open to any agent or platform through API and MCP. It powers dozens of completed integrations across CRMs, AI assistants, ai workflow automation tools, and customer-built DIY agents.
GTM.AI's GTM Context Graph supplies identity-resolved data on 100M companies, 500M contacts, and billions of signals, continuously updated and continuously queryable.
What is Konnectify?
Konnectify is an AI workflow automation platform and iPaaS for go-to-market teams. It deploys pre-built AI agents (Visitor Intelligence, Outbound Prospecting, Pipeline Enrichment, Sales Research, Campaign Personalization, Inbound Qualification) on top of a no-code integration platform with 500+ connected apps. Konnectify customers run agents in three modes: autopilot, human-in-the-loop, and chat. The platform's Visual Workflow Studio and Custom Workflow Builder let RevOps teams compose multi-step automations that span the entire GTM stack.
How does the Konnectify ZoomInfo integration work?
The native integration runs in two directions.
Direction one: ZoomInfo data into Konnectify. Mutual customers can pull verified company and contact records from ZoomInfo directly into any Konnectify workflow. That means Konnectify's Pipeline Enrichment agent, Outbound Prospecting agent, and Inbound Qualification agent now ground their decisions in identity-resolved ZoomInfo data, not scraped or guessed inputs. The connector is native, not BYO API.
Direction two: Konnectify data into ZoomInfo. Konnectify customers can build a Custom Data Connector that pushes Konnectify-licensed signal into ZoomInfo's GTM Studio Audiences. The audience layer in ZoomInfo now accepts Konnectify-sourced enrichment as a first-class input, alongside ZoomInfo's native signal. Mutual customers can use their existing Konnectify license to feed audience targeting without building a pipeline.
Both directions run through GTM.AI, the API and Model Context Protocol home for any platform that needs to consume or contribute to the GTM Context Graph.
What is GTM.AI, and why is it the context layer for Konnectify workflows?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph and agentic orchestration through API and Model Context Protocol (MCP), so any tool, agent, or platform can plug in. The architecture has two layers. The GTM Context Graph holds identity-resolved data on 100M companies, 500M contacts, and billions of signals. Agentic orchestration sits on top, allowing platforms to call agents and workflows the same way they query data. A governance layer wraps both, enforcing access control, permissioning, AI policy, and audit logging consistently across every surface.
That last point is what makes the Konnectify integration material. Konnectify's 500+ app ecosystem can now consume ZoomInfo data inside any agent or workflow it builds, and the governance posture follows the data. Customers maintain a single AI policy across ZoomInfo, Konnectify, and every downstream destination.
What is a Custom Data Connector, and how does it enrich GTM Studio Audiences?
A Custom Data Connector is a Konnectify-built input that mutual customers can wire into GTM Studio Audiences inside ZoomInfo. The connector lets Konnectify push licensed signal (intent data, product telemetry, third-party enrichment, custom scoring outputs) into ZoomInfo's audience layer. Once the connector is built, GTM Studio Audiences treats Konnectify-sourced data as a first-class targeting input.
The practical result: a marketing team running ABM in ZoomInfo can now layer in a propensity score built in Konnectify, or an intent signal sourced through Konnectify's broader integration ecosystem, without exporting data, building middleware, or running a manual sync.
Why does verified data matter for ai workflow automation?
B2B contact data decays at roughly 70% annually. An AI workflow acting on stale data produces bad outcomes at machine scale. The decay problem compounds inside an iPaaS, because every connected app downstream inherits the same stale record. Verified, continuously refreshed data through a continuously queryable graph is the difference between an automation that builds pipeline and one that erodes brand trust.
GTM.AI is built for that scale. The GTM Context Graph refreshes continuously and exposes the same verified record through every surface that consumes it, so Konnectify workflows, ZoomInfo native surfaces, and customer-built agents all see the same canonical truth.
How is this different from a generic iPaaS connection?
Native data layer through GTM.AI. Most iPaaS connectors require the customer to bring their own data or scrape it. The Konnectify connector grounds workflows in ZoomInfo's verified GTM Context Graph natively. No BYO API key for data, no custom pipeline.
Bi-directional, not just outbound. The Custom Data Connector lets Konnectify push licensed data back into ZoomInfo's GTM Studio Audiences. Most no code integration platform connectors run one direction only. This one runs both.
Cited reasoning with platform-level governance. GTM.AI's governance layer applies access control, AI policy, and audit logging consistently across Konnectify workflows and the ZoomInfo surfaces they touch. RevOps teams maintain a single governance posture across the full agentic footprint.
What does this mean for RevOps and GTM leaders?
Faster path from signal to action. RevOps teams can stop building bespoke middleware between ZoomInfo and the rest of the GTM stack. Konnectify becomes the no-code surface where workflows compose, with verified ZoomInfo data underneath.
One license, two directions. Mutual customers do not pay for net-new infrastructure. The existing Konnectify license unlocks both pulling ZoomInfo data into Konnectify and pushing Konnectify data into ZoomInfo through the Custom Data Connector.
Audience targeting gets richer. Marketing teams running ABM in ZoomInfo can layer Konnectify-sourced signal into GTM Studio Audiences without engineering work, which closes a long-standing gap between best-of-breed audience targeting and the broader signal landscape.
FAQ: Konnectify, GTM Studio Audiences, and GTM.AI
What is Konnectify? Konnectify is an AI workflow automation platform and iPaaS for go-to-market teams. It offers pre-built sales and marketing agents plus a Custom Workflow Builder, with 500+ connected apps across CRM, marketing, AI, and data categories.
What is the ZoomInfo Konnectify integration? The ZoomInfo Konnectify integration is a native, two-way connection between Konnectify and ZoomInfo's GTM.AI. Mutual customers can pull ZoomInfo data into Konnectify workflows and push Konnectify-licensed data into ZoomInfo's GTM Studio Audiences.
What is a Custom Data Connector in Konnectify? A Custom Data Connector is a Konnectify-built input that lets mutual customers push Konnectify-licensed signal (intent, product telemetry, third-party enrichment, custom scores) into ZoomInfo's GTM Studio Audiences as a first-class targeting input.
What are GTM Studio Audiences? GTM Studio Audiences are the audience-building and targeting surface inside ZoomInfo's GTM platform. They accept native ZoomInfo signal and, with this integration, accept signal pushed in through a Konnectify Custom Data Connector.
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol (MCP), so any agent, platform, or workflow can plug in. GTM.AI powers dozens of completed integrations including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Claude, ChatGPT, and now Konnectify.
Who is the data provider for the Konnectify integration? ZoomInfo is the data provider, with GTM.AI serving as the native data layer for the Konnectify workflows that consume it.
Is the Konnectify ZoomInfo integration native? Yes. The integration is native inside Konnectify and does not require customers to bring their own ZoomInfo API key, build middleware, or run a custom pipeline.
What signals can Konnectify enrich GTM Studio Audiences with? Through the Custom Data Connector, Konnectify can push any signal the customer licenses or generates inside the Konnectify ecosystem: intent data, product telemetry, third-party enrichment, custom propensity scores, and outputs from other connected apps among Konnectify's 500+ integrations.
How does GTM.AI handle governance for AI agents and iPaaS connections? GTM.AI's platform layer applies access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes it. That includes ZoomInfo itself, partner platforms like Konnectify, embedded surfaces, and customer-built DIY agents. Customers maintain a single governance posture across their entire AI agent and iPaaS footprint.
Why does the data foundation matter for ai workflow automation? B2B contact data decays at roughly 70% annually. An AI workflow acting on stale data produces bad outcomes at machine scale, and an iPaaS compounds the decay across every downstream app. Verified, continuously refreshed data through a continuously queryable graph is the difference between an automation that builds pipeline and one that erodes brand trust.
Is the Konnectify ZoomInfo integration available now? Yes. The native integration is generally available today to mutual ZoomInfo and Konnectify customers.
Availability
The Konnectify and ZoomInfo GTM.AI integration is generally available today to mutual ZoomInfo and Konnectify customers. The Custom Data Connector for GTM Studio Audiences is available to Konnectify customers with an active Konnectify license.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Claude, ChatGPT, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
