LeadPost Pricing Plans and Costs

Last updated: May 2026

If you've ever navigated LeadPost's five separate product pricing pages, trying to figure out whether a B2B Standard plan at $199/month gives you enough leads or if you need the $649 Premium tier, while calculating how many enrichment credits you'll burn at 2-7 credits per field, you know the feeling: visitor identification pricing that resembles a bill from five different vendors under one roof.

LeadPost helps marketers identify up to 40% of anonymous traffic and convert those visitors into contacts with verified names, emails, and mailing addresses. The platform serves both B2B and B2C audiences from a single product suite, a rarity in visitor identification. But as LeadPost has expanded from basic lead capture into enrichment, demographic insights, and cross-channel retargeting, its pricing has fragmented into five independent product lines, each with its own tiers, credit systems, and overage rates.

Quick Answer: How Much Does LeadPost Cost?

LeadPost runs five separate product subscriptions, each billed independently:

• B2B Lead Capture: $199/month (Standard, 250 leads) to $649/month (Premium, 1,000 leads)

• B2C Lead Capture: $249/month (Standard, 750 leads) to $999/month (Premium, 4,500 leads)

• Data Enrichment: Free (1,000 credits) to $799/month (50,000 credits)

• Website Visitor Demographics (Insights): Free (150 credits) to $849/month (4,500 credits)

• Cross-Channel Retargeting: Pay-per-use ($0.82/postcard, $0.05/email, $0.07/record for display/social)

A 14-day free trial is available for lead capture with no credit card required. Pricing is US-only; LeadPost does not identify international visitors.

We've analyzed LeadPost's pricing tiers, credit structures, and add-on costs. It's the right choice if:

• You need both B2B and B2C visitor identification from one platform

• Your retargeting strategy includes direct mail alongside digital channels

• You're a US-focused business with at least 1,000 monthly visitors

• You want verified contact data, not just company-level IP matching

• You're an agency looking for white-label visitor identification with volume discounts

LeadPost's pricing might not be the right choice if:

• You need global coverage beyond the United States

• You want a full go-to-market platform with intent data, conversation intelligence, and sales automation

• Your team requires security certifications like SOC 2 or ISO 27001

• You need verified phone numbers and direct dials for outbound calling

• You want GTM Context Graph-powered account prioritization and buying group intelligence

If that last list describes your situation, consider ZoomInfo: an all-in-one AI GTM Platform built on 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails. ZoomInfo is free to start with consumption credits based on usage.

LeadPost Pricing Summary

LeadPost Pricing: In-Depth Overview

LeadPost runs on a multi-product pricing model with five independent product lines: B2B Lead Capture, B2C Lead Capture, Data Enrichment, Website Visitor Demographics (Insights), and Cross-Channel Retargeting. White-label access is available for agencies at volume discounts.

Each product has its own tiers and billing, so a business using the full platform manages multiple subscriptions at once. The platform requires a minimum of 1,000 unique monthly visitors and only identifies US-based visitors. Here's what each product line costs.

LeadPost B2B Lead Capture: $199-$649/month

The B2B Lead Capture product identifies individual professionals visiting your website and returns their name, job title, verified work and/or personal email, LinkedIn profile, company name, and home and business mailing addresses.

All tiers include visitor identification, one-click integrations (Salesforce, HubSpot, Klaviyo, and others), retargeting, data enrichment access, and location and industry filters. The 14-day free trial provides up to 100 B2B leads with no credit card required.

The Bottom Line: B2B Lead Capture suits US-focused teams wanting to identify specific visitors beyond company-level IP matching, but the lead caps and US-only scope limit scalability.

LeadPost B2C Lead Capture: $249-$999/month

The B2C Lead Capture product identifies anonymous consumer visitors and returns verified personal email addresses, first and last names, and verified home mailing addresses. This is LeadPost's clearest differentiator: few competitors offer consumer-level identification with postal addresses for direct mail retargeting. ZoomInfo does not offer B2C consumer identification, making this a genuine strength for high-ticket consumer verticals.

The Bottom Line: B2C Lead Capture is best for high-ticket consumer verticals (real estate, automotive, insurance) that rely on direct mail, but per-lead economics need careful testing against your actual traffic and conversion rates. Unlike B2B identification, consumer visitor data cannot be used for LinkedIn outreach or phone sequencing.

LeadPost Data Enrichment: Free-$799/month

Data Enrichment is a separate subscription that appends missing fields to existing contact records. Credit costs vary by field: a verified email costs 5 credits, name and address cost 4 credits, and demographic fields like age range or household income cost 2 credits each. A Demographic Insights Bundle covering all demographic fields costs 8 credits, a discount over buying individually.

The Bottom Line: Useful for list-cleaning, but the per-field credit system makes costs unpredictable without testing your specific data against LeadPost's match rates first.

LeadPost Website Visitor Demographics (Insights): Free-$849/month

Insights appends demographic data (age range, gender, household income, net worth, education, and 16 attribute categories) to identified visitors. The dashboard includes a GPT-powered data assistant for natural language queries and filtering by UTM source, medium, and campaign. Requires an active Lead Capture account; cannot be purchased standalone.

The Bottom Line: Adds useful audience understanding, but at $189-$849/month on top of Lead Capture costs, it's a steep additional investment for demographic data that many platforms include natively.

LeadPost Cross-Channel Retargeting: Pay-Per-Use

Cross-Channel Retargeting runs on pure pay-per-use with no monthly fee or minimums. This is LeadPost's most transparent pricing. Direct mail case studies are notable: Ryan Homes attributed 5 home sales to a 6-week postcard campaign targeting 838 anonymous visitors, and VSP found postcard recipients converted 43% higher than a control group.

The Bottom Line: Direct mail retargeting delivers strong ROI in high-ticket verticals. For businesses already using an ESP or ad platform, the per-send costs may be redundant.

LeadPost Total Cost of Ownership

The real question with LeadPost isn't the price of any single product. It's the combined cost when you use the platform as intended.

Add retargeting spend and the total climbs further. Two realistic annual scenarios:

Small team (B2B Standard + Free Enrichment + Free Demographics): approximately $199/month, $2,388/year before retargeting.

Growth team (B2B Advanced + B2C Standard + Enrichment Standard + Insights Standard + retargeting): approximately $1,200-$1,800/month, $14,400-$21,600/year. This fragmented pricing means LeadPost's true cost is often 2-3x the lead capture subscription alone.

Where LeadPost Falls Short

LeadPost delivers real value for US-focused visitor identification and direct mail retargeting, but its fragmented pricing and limited scope create problems for businesses seeking a complete go-to-market solution. For a detailed feature analysis, see the full feature assessment of LeadPost.

US-only coverage limits growth. LeadPost only identifies US visitors, making it unusable for businesses with international traffic or global operations. Companies expanding beyond the US must find a separate vendor for non-US visitor intelligence.

No phone numbers for outbound sales. B2B identification returns email, LinkedIn, and mailing addresses but does not deliver phone numbers. SDR teams that rely on calling cadences cannot use LeadPost data for phone outreach.

Fragmented pricing creates budget complexity. Five separate product lines with independent subscriptions, credit systems, and overage rates mean a business using lead capture, enrichment, and insights manages three billing lines before retargeting. No unified plan bundles core capabilities into a single predictable cost.

No intent signals or buying committee intelligence. LeadPost identifies who visited but not why they're researching or where they are in the buying journey. There is no buyer intent data, no buying group identification, and no account scoring.

Limited security certifications. No publicly disclosed SOC 2, ISO 27001, or other formal security attestation. No dedicated trust center. Enterprise procurement teams reviewing vendor security posture will find limited documentation.

These limitations lead many businesses to explore platforms that combine visitor identification with B2B intelligence, intent signals, and global coverage.

Best LeadPost Alternative: ZoomInfo

ZoomInfo is an all-in-one AI GTM Platform that goes beyond visitor identification to provide the intelligence layer revenue teams need to find, win, and grow customers.

The platform is built on three pillars that point-tool visitor identification products cannot replicate. First, the data foundation: 500M contacts, 100M companies globally, 135M+ verified phone numbers, and 200M+ verified business emails, maintained by 300+ human researchers with up to 95% accuracy on first-party data. Second, the GTM Context Graph: the intelligence and reasoning layer that processes 1.5B+ data points daily, fusing ZoomInfo's B2B data with your CRM records, conversation transcripts, and behavioral signals to show not just who visited your site, but why they're in-market and what actions will move the deal forward. Third, Universal Access: the same data and intelligence available through GTM Workspace for sellers, GTM Studio for marketers and RevOps teams, and APIs and MCP for any tool or AI agent. ZoomInfo trades on Nasdaq as GTM, a deliberate signal of its category ownership.

Where LeadPost identifies US consumers and professionals visiting your site, ZoomInfo connects those visits to a full go-to-market motion: proprietary buyer intent signals tracking 6 trillion+ keyword-to-device pairings, buying group identification and org chart mapping, conversation intelligence through Chorus, and AI-assisted outreach through GTM Workspace.

For demand generation teams evaluating this trade-off, Redwood Logistics cut cost-per-click by 99%, saw a 310% clickthrough rate lift, and saved 25 hours per week after implementing ZoomInfo Marketing alongside ZoomInfo Sales, replacing a fragmented stack with a single platform that included intent-driven audience building, native display advertising, and contact-level data.

ZoomInfo pricing: free to start with consumption credits based on usage. Credits are consumed only on export, not on search, filter, or view. A sales team can research hundreds of accounts and build targeted lists without burning credits.

ZoomInfo Plan Breakdown

Unlike LeadPost's 14-day trial, ZoomInfo Lite is a permanent free tier with no time limit or credit card required.

LeadPost vs. ZoomInfo: Feature Comparison

See how ZoomInfo's all-in-one AI GTM Platform compares to point-tool visitor identification solutions.

Decision Matrix: Choose LeadPost or ZoomInfo

Choose LeadPost if:

• You need both B2B and B2C visitor identification from one platform

• US-only coverage is acceptable for your business

• Direct mail retargeting is a core channel for your ICP

• Your budget is $200-$650/month for a single visitor ID product

• You're an agency managing multiple client accounts needing white-label visitor intelligence

• You operate in a high-ticket consumer vertical (real estate, automotive, insurance) where postal mail converts

Choose ZoomInfo if:

• You need global coverage beyond the United States

• Your GTM motion requires intent data, conversation intelligence, and AI account prioritization

• You need verified phone numbers and direct dials for outbound calling

• Security certifications (SOC 2, ISO 27001) are required by your organization or customers

• You want one platform for data, intelligence, and execution instead of five separate subscriptions

• Visitor identification is one input in a larger go-to-market strategy, not the entire strategy

LeadPost Pricing FAQ

How much does LeadPost cost?

LeadPost runs five separate product subscriptions. B2B Lead Capture alone starts at $199/month for 250 leads. Most businesses also need Data Enrichment ($149/month and up) and Insights ($189/month and up), bringing combined costs to $537/month or more before any retargeting spend. Each product line is billed separately. A typical mid-tier combination runs $687/month before retargeting.

Does LeadPost have a free trial?

Yes. LeadPost offers a 14-day free trial for both B2B (up to 100 leads) and B2C (up to 200 leads) lead capture products, with no credit card required. Data Enrichment also includes a permanent free tier with 1,000 monthly credits. This gives businesses a real window to test match rates on their own traffic before committing.

Is LeadPost worth the price?

For US-focused teams needing B2B and B2C visitor identification with direct mail retargeting, the per-product pricing is competitive and the free trial removes evaluation risk. For teams needing global coverage, verified phone numbers, SOC 2 compliance, or a full GTM platform with intent signals and conversation intelligence, the cost-to-capability ratio is limited compared to platforms like ZoomInfo that bundle these capabilities.

What is the cheapest alternative to LeadPost?

ZoomInfo offers a permanent free entry point with its Lite tier, with consumption credits based on usage. For teams that need a full go-to-market platform with intent data, global B2B data, and conversation intelligence instead of US-only visitor identification, ZoomInfo is the primary alternative. ZoomInfo does not offer B2C consumer identification; LeadPost has no equivalent alternative for that specific use case.

Is LeadPost US-only?

Yes. LeadPost only identifies US-based website visitors. International traffic is not identified, and the platform does not maintain GDPR or CASL compliance frameworks because international data is out of scope. This is a hard limit disclosed on their FAQ page. Businesses with significant international traffic need a separate solution for non-US visitor intelligence.