ZoomInfo is the best Lusha alternative for teams that need direct dials, buying signals and one set of records across sales, marketing and RevOps. The table below gives the best fit for each of the ten tools.
ZoomInfo publishes this guide and is on the list. Every tool is judged against the same six criteria, and every free plan and trial was checked on October 26, 2026.
Tool | Best for | Free option | Paid plans from | G2 rating |
|---|---|---|---|---|
ZoomInfo | Teams that need direct dials, signals and one data source | ZoomInfo Lite, 10 credits a month | Custom quote | 4.5 (9,205 reviews) |
Apollo | Small teams that want data and outreach in one tool | Free plan; 14-day trial | $49 per seat a month billed annually, or $65 monthly | 4.7 (9,850) |
Cognism | Teams selling mainly into Europe | Free data sample on request | Custom quote | 4.5 (1,377) |
ContactOut | Individual reps finding emails and phones on LinkedIn | 5 emails and 5 phones a day, for a limited time | $49 a month | 4.5 (113) |
RocketReach | Teams that want published per-seat prices | 5 free lookups | $33 per seat a month, billed annually | 4.4 (1,384) |
Kaspr | SDRs prospecting European contacts on LinkedIn | 15 emails, 5 phones and 5 direct emails a month | $65 per user a month; $49 billed annually, per Kaspr's FAQ | 4.4 (837) |
Seamless.AI | High-volume SDR teams | 50 credits, one-off | Custom quote | 4.4 (5,421) |
LeadIQ | LinkedIn prospecting into Salesforce | 50 credits; 30-day trial of any plan | $15 a month, billed annually | 4.2 (1,187) |
UpLead | Reps and small businesses that want an accuracy guarantee | 7-day trial, 5 credits | $74 a month, billed annually | 4.7 (832) |
Lead411 | SMB teams on a monthly budget | 7-day trial, 50 exports | $49 a month | 4.5 (482) |
How we chose and checked these Lusha alternatives
Lusha is a B2B contact-data and buying-signals platform. The core job is simple: find a person, reveal their email and phone number, and push the record to your CRM. So every alternative here is judged on the jobs a Lusha user actually does, against six criteria:
Contact coverage and phone data, in the vendor's own published figures.
What you get free before you pay, and what sign-up asks for.
How pricing works: credits, seats, published prices or quotes.
Signals beyond the contact record, such as intent data and job changes.
Where it works: Chrome extension, native CRM integrations, API or MCP access for AI tools.
The security and privacy credentials the vendor states.
For the free plans and trials, we opened each tool's sign-up, pricing and help pages and recorded what sign-up asks for (a work email, a credit card) and what the free tier includes. We didn't create accounts or run data-accuracy tests. Every accuracy figure on this page is the vendor's own claim. G2 ratings and review counts were checked on G2 the same day.
Why teams look for a Lusha alternative
Lusha does a lot well. Its free plan gives 40 credits a month with no credit card, its prices are published, and it says it covers 515M+ contacts and 29M+ companies. It also tracks 26 types of buying signal, runs an MCP server for AI tools, and lists ISO 27001, ISO 27701 and SOC 2 Type II among its credentials.
Where teams hit its limits:
Phone data. Lusha reports 98% email accuracy but 86% global phone accuracy, and 85% in the US, so by its own figures its phone numbers are less reliable than its emails. Phone-heavy teams may want to test a second source for direct dials.
Credits at volume. Starter costs $37.45 a month billed yearly for one seat and 4,800 credits a year, and Premium $299.95 a month billed yearly for five seats and 40,800 credits a year. Revealing an email costs 1 credit and a phone number 5, so an SDR team that mostly reveals phone numbers runs through credits fast.
Country coverage. Lusha's data page says Italian contact data isn't currently available.
For more on Lusha itself, see the Lusha review and the plan-by-plan breakdown of Lusha pricing.
1. ZoomInfo
ZoomInfo covers 500 million contacts and more than 100 million companies, with verified direct dials, intent across 4,500+ topics and 15 to 20 million job changes detected every month. The data comes from 300+ human researchers, AI verification and a contributor network. ZoomInfo reports up to 95% accuracy on its first-party data.
Sellers work the data in GTM Workspace. Marketers and RevOps teams build audiences and signal-triggered workflows in GTM Studio. ZoomInfo MCP and GTM AI put the same records in front of AI tools, and native integrations cover Salesforce, HubSpot and Microsoft Dynamics. For the job Lusha's extension does, ZoomInfo has the ReachOut Chrome extension.
Outreach's sales team relied on email alone for its first year, and as it scaled, a lack of direct dials held its connect rates back. Within the first three weeks of partnering with ZoomInfo, its connect rates went up 7x.
ZoomInfo Lite is free, with 10 monthly credits and no credit card. Its sign-up page asks for a work email, or Google or Office 365 sign-in. Paid plans are custom-quoted on consumption credits, and ZoomInfo's pricing page lists buyer intent and champion tracking in its packages above Professional. ZoomInfo holds ISO 27001 and ISO 27701 certification, a SOC 2 Type II report and TRUSTe GDPR and CCPA validation. On G2, where it's listed as GTM Workspace, it rates 4.5 out of 5 from 9,205 reviews.
How ZoomInfo compares against Lusha
Lusha is quicker to start. Its prices are published, its free plan has more credits, and it says it covers 515M+ contacts to ZoomInfo's 500 million.
ZoomInfo's edge is company coverage and where its intent comes from. It lists more than 100 million companies to Lusha's 29M+. Lusha's intent scores are based on Bombora's Company Surge data, while ZoomInfo's intent signals are proprietary. See the Lusha vs. ZoomInfo comparison.
"We use it to find mobile numbers, direct emails, job change signals, anything that helps us break through the noise."
2. Apollo
Apollo pairs a database of 240M+ contacts and 30M+ companies with sequences, a dialer and an AI assistant, and says its email data is 98% accurate. Job changes, intent and website visits show up as signals that can trigger outreach.
Apollo prices per seat. Basic costs $49 a month billed annually or $65 monthly, Professional $79 or $99, and Organization $119 a month, billed annually only, with a three-seat minimum. The free plan gives 900 credits per seat a year, granted monthly, plus two sequences and one intent topic. Basic and Professional also come with a 14-day trial that includes 75 credits.
Sign-up takes an email address or Google or Microsoft sign-in, and the homepage says no credit card is required for the free plan. Apollo lists SOC 2 Type II and ISO 27001, and its MCP server works on every plan, including Free. Apollo Anywhere puts it in your CRM, Gmail and browser, and Apollo lists 200+ integrations. G2 rates Apollo 4.7 from 9,850 reviews.
How Apollo compares against ZoomInfo
Apollo is the faster start for a small team: a free plan with more credits, published per-seat prices, and data and outreach in one login.
ZoomInfo's edge is reach. It covers 500 million contacts to Apollo's 240M+ and more than 100 million companies to Apollo's 30M+. See the Apollo vs. ZoomInfo comparison, or Apollo vs. Lusha.
3. Cognism
Cognism calls itself "Europe's most trusted B2B data for growing pipeline." Cognism phone-verifies mobile numbers, calling them to confirm the right person picks up, and sells them as Diamond Data. It also screens numbers against national Do Not Call lists.
Cognism doesn't publish prices. Its Standard and Pro plans each include five seats and MCP and API access, and intent data is on Pro only. There's no free plan or self-serve trial: the login page sends new users to book a demo. What it does offer is a free data sample, enriched with verified mobiles and emails, which it says it tries to send back within 72 hours. Its data exports to Salesforce, HubSpot and Pipedrive.
Cognism holds ISO 27001 and ISO 27701 certification and a SOC 2 Type II attestation. G2 rates it 4.5 from 1,377 reviews.
How Cognism compares against ZoomInfo
Cognism is a strong choice for a team selling mainly into Europe that wants phone-verified mobiles and Do Not Call screening built in.
ZoomInfo's edge is where its intent comes from. Cognism's intent data comes from Bombora's Company Surge, while ZoomInfo's intent signals are proprietary, and its top sales package adds real-time buyer intent. ZoomInfo also covers Europe, with 66M+ contacts and 20.5M+ companies listed on its data page. See the Cognism vs. ZoomInfo comparison, or Cognism vs. Lusha.
4. ContactOut
ContactOut works the way Lusha's extension does: open a LinkedIn profile, and its Chrome extension shows emails and phone numbers alongside it. Its homepage says it finds emails and phones for 350M professionals, and it claims 100M direct dials.
The free plan gives 5 emails, 5 phone numbers and 5 exports a day, and ContactOut labels it "Limited time only." Email costs $49 a month, marked down from $99, for unlimited emails and 300 exports. Email + Phone costs $99 a month, marked down from $199, for unlimited emails and phones and 600 exports. Both self-serve plans are limited to one user per company. For teams, ContactOut's sales page says you pay for the credits you use, not for seats, and that a whole sales team can get on it for less than $299 a month. That offer covers work emails only, and conditions apply. The Team plan and API access go through sales.
Sign-up asks for a work email, or Google or Microsoft Outlook sign-in, with no card field. ContactOut integrates natively with Salesforce and HubSpot, plus recruiting systems such as Greenhouse and Bullhorn, though its pricing page lists the Salesforce and ATS integrations under the Team plan. It also runs an MCP server, and its homepage says it is SOC 2 certified and GDPR and CCPA compliant. G2 rates it 4.5 from 113 reviews.
How ContactOut compares against ZoomInfo
For a single rep who prospects on LinkedIn, ContactOut is cheap and quick: a daily free allowance and a $49 monthly plan.
ZoomInfo's edge is buying signals. Alongside contact and company data, ZoomInfo detects 15 to 20 million job changes a month and tracks intent across 4,500+ topics. Read the ContactOut review for more.
5. RocketReach
RocketReach says it covers 700M profiles and 60M companies. Its annual plans come with unlimited lookups, and every plan includes MCP and API access.
Prices are per seat. Essentials (email only) costs $33 a month billed annually, or $69 monthly. Pro adds mobile and direct phone numbers for $75 a month billed annually, or $119 monthly. Ultimate adds intent data for $142 a month billed annually, or $209 monthly. On annual billing, exports are capped at 1,200 a year on Essentials, 3,600 on Pro and 20,000 on Ultimate. Team plans start at $6,000 a year. Pro and Ultimate add Salesforce, HubSpot, Outreach, Salesloft and Bullhorn integrations. Messages sends emails with automated follow-ups, and Autopilot runs workflows that find and engage prospects.
A free account gives 5 lookups with no credit card. Sign-up asks for a name, business email and password, or Google, Microsoft or Facebook sign-in. RocketReach lists SOC 2 Type II and ISO 27001. G2 rates it 4.4 from 1,384 reviews.
How RocketReach compares against ZoomInfo
RocketReach suits a team that wants to see the price before it talks to sales: every self-serve plan shows a per-seat price on monthly or annual billing.
ZoomInfo's edge is company coverage and GTM Studio. RocketReach lists 60M companies and ZoomInfo more than 100 million, and GTM Studio turns signals on those accounts into routing, assignments and audiences for marketing and RevOps. See the RocketReach vs. ZoomInfo comparison, or Lusha vs. RocketReach.
6. Kaspr
Kaspr is part of Cognism, which bought it in April 2022, and its homepage promises instant access to accurate European contact data. Like Lusha, it works as a Chrome extension on LinkedIn, and its Chrome Web Store listing shows 100,000 users.
The free plan gives 15 B2B email credits, 5 phone credits and 5 direct email credits a month, with no credit card. Starter costs $65 per user a month on monthly billing, with unlimited B2B emails and 100 phone credits. Business costs $99 per user a month with 200 phone credits. An FAQ on Kaspr's data page says plans start at $49 per user a month and that annual billing takes 25% off. Intent data is on the custom-priced Enterprise plan only.
Sign-up asks for a work email or Google sign-in. Kaspr connects natively to HubSpot, Salesforce, Pipedrive and Zoho, and describes itself as GDPR and CCPA aligned. G2 rates it 4.4 from 837 reviews.
How Kaspr compares against ZoomInfo
For an SDR prospecting European contacts on LinkedIn, Kaspr is a low-cost start: a free plan that includes phone credits every month, and published per-user prices.
ZoomInfo's edge is global coverage. Kaspr's homepage puts its data at 200m+ profiles, and its data page calls Europe its home, while ZoomInfo covers 500 million contacts and more than 100 million companies. See the Kaspr vs. ZoomInfo comparison, or Kaspr vs. Lusha.
7. Seamless.AI
Seamless.AI calls itself a real-time search engine rather than a database, and puts its reach at 448M+ verified mobile numbers. Job-change tracking, a Chrome extension and a sequencing tool, Connect, sit in the same product, and it runs an MCP server. Buyer intent, which Seamless.AI says is powered by Bombora, is a separate purchase.
The free license gives 50 credits, and Seamless.AI says they don't replenish. No credit card is required. Its Credit Back program refunds the credit automatically when an email is invalid. Paid prices aren't published: the pricing page leads to a quote form. Its knowledge base lists Basic and Pro licenses, with 250 and 10,000 credits per user a month.
Sign-up asks for a name, title, company, business email, phone number and password, or Google or Microsoft sign-in. Seamless.AI lists ISO 27001 and ISO 27701 certification, SOC 2 Type II, and GDPR and CCPA compliance. G2 rates it 4.4 from 5,421 reviews.
How Seamless.AI compares against ZoomInfo
Seamless.AI is built for volume: Pro licenses carry 10,000 credits per user a month, and contact search and sequencing sit in one product, with buyer intent as an add-on.
ZoomInfo's edge is how the data is built. Seamless.AI uses AI to search the public web and verify contact details each time you look someone up, while ZoomInfo pairs AI verification with 300+ human researchers and a contributor network, and reports up to 95% accuracy on its first-party data. See the Seamless.AI vs. ZoomInfo comparison, or Lusha vs. Seamless.AI.
8. LeadIQ
LeadIQ captures contacts through its Chrome extension and syncs them to Salesforce or HubSpot. In Salesforce, a native managed package also keeps records enriched. It says it covers 750 million+ professional profiles, and even the free plan tracks job changes for your champions.
Pro is priced by credits and includes five users. It starts at $15 a month billed annually for 2,400 credits a year, or $20 monthly for 200 credits a month. An email costs 1 credit and a phone number 10. The free plan gives one user 50 credits, and LeadIQ offers a 30-day free trial of any plan.
Sign-up asks for a work email, or Google or Microsoft sign-in. LeadIQ sends contacts on to sales engagement tools such as Outreach and Salesloft, has a Power Dialer in beta, and offers an MCP integration on every plan, including Free. It says it is SOC 2 Type II certified and GDPR-compliant. G2 rates it 4.2 from 1,187 reviews.
How LeadIQ compares against ZoomInfo
LeadIQ is a tidy fit for a Salesforce team that prospects on LinkedIn and wants job-change tracking at a low entry price.
ZoomInfo's edge is CRM reach and intent. LeadIQ syncs natively to Salesforce and HubSpot, though its HubSpot enrichment runs through Workato and its integrations page doesn't list Microsoft Dynamics. ZoomInfo connects natively to all three and adds its intent signals to those records. See the LeadIQ vs. ZoomInfo comparison.
9. UpLead
UpLead backs its data with a 95%+ accuracy guarantee, and its homepage says it refunds credits for bounces and poor data. Mobile direct dials are included from the free trial up.
The 7-day free trial gives 5 credits. UpLead's help center says you enter card details for full trial access, and that the account moves to the annual Essentials plan if you don't cancel by day 7. Essentials costs $99 a month for 170 credits, or $74 a month billed annually. Plus costs $199 a month, or $149 billed annually. Both are single-user accounts. Intent data is on the custom-priced Professional plan.
Step one of sign-up asks for a name, email, password and an optional phone number. UpLead integrates with Salesforce, HubSpot and Microsoft Dynamics 365, offers an enrichment API from the Plus plan, and its help center says it complies with GDPR and CCPA. G2 rates UpLead 4.7 from 832 reviews.
How UpLead compares against ZoomInfo
UpLead is a good fit for a rep or small business that wants emails verified at export and a refund when one bounces.
ZoomInfo's edge is coverage. UpLead's homepage lists 200M+ leads, against ZoomInfo's 500 million contacts. See UpLead vs. ZoomInfo, or Lusha vs. UpLead.
10. Lead411
Lead411 says its emails are triple verified and re-verified every 3 to 6 months, and that its direct dials are double verified. Unused exports roll over to the next billing cycle on every subscription.
The 7-day free trial includes 50 exports with direct phone numbers. Spark costs $49 a month for 1,000 exports, but without direct phone numbers. Ignite starts at $150 a month and adds direct dials and API access. On annual billing, Spark is $490 a year and Ignite starts at $1,500, and Buyer Intent data is an add-on sold only with annual plans.
Sign-up asks for a name, email, password, company and phone number, or Google sign-in for Google Workspace accounts. There's no card field. Lead411 says it runs an MCP server for AI tools, and its ZoomInfo comparison page says its data is CCPA compliant in the US and GDPR compliant in Europe. G2 rates Lead411 4.5 from 482 reviews.
How Lead411 compares against ZoomInfo
Lead411 has low published monthly prices and lets unused exports roll over, which suits an SMB team that buys month to month.
ZoomInfo's edge is phone data in its entry package. Lead411 leaves direct dials off its $49 Spark plan and adds them from Ignite at $150 a month, while ZoomInfo's custom-quoted Professional package, its entry tier, lists mobile numbers alongside business email. See the Lead411 vs. ZoomInfo comparison, or Lead411 vs. Lusha.
Is there a free Lusha alternative?
Yes. Seven of the ten tools have a free plan, two more offer only a free trial, and Cognism offers a free data sample. Here's what each one offered before payment on October 26, 2026, from its own sign-up, pricing and help pages.
Tool | What's free | Card at sign-up | Sign-up asks for |
|---|---|---|---|
ZoomInfo Lite | 10 credits a month | No | Work email, Google or Office 365 |
Apollo | 900 credits per seat a year, granted monthly | No | Email, Google or Microsoft |
ContactOut | 5 emails, 5 phones, 5 exports a day, for a limited time | No | Work email, Google or Microsoft |
RocketReach | 5 lookups | No | Business email, Google, Microsoft or Facebook |
Kaspr | 15 emails, 5 phones, 5 direct emails a month | No | Work email or Google |
Seamless.AI | 50 credits, one-off | No | Name, title, company, business email, phone and password, or Google or Microsoft |
LeadIQ | 50 credits; 30-day trial of any plan | No card field on step one | Work email, Google or Microsoft |
Lead411 | 7-day trial, 50 exports | No card field | Name, email, password, company and phone, or Google Workspace |
UpLead | 7-day trial, 5 credits | Yes, for full trial access | Name, email, password and optional phone |
Cognism | Data sample on request | No | Request form |
For comparison, Lusha's own free plan gives 40 credits a month with no credit card.
Free tiers are small. The fair test is to take 50 to 100 accounts you already sell to and check each tool's emails and direct dials against people your reps have actually reached.
How to choose a Lusha alternative
Start with the job Lusha does for you today, then match it:
If you need | Look at |
|---|---|
Direct dials, intent and one data source for sales, marketing and RevOps | ZoomInfo |
Data and sequences in one tool | Apollo, Seamless.AI |
Phone-verified European mobiles | Cognism |
A like-for-like LinkedIn extension for one rep | ContactOut, Kaspr |
Published per-seat prices | RocketReach, Apollo, Kaspr |
Salesforce capture from LinkedIn | LeadIQ |
A credit back when emails bounce | UpLead, Seamless.AI |
Low monthly prices with rollover exports | Lead411 |
Then run that test list through your top two picks.
Frequently asked questions
What is the best alternative to Lusha?
ZoomInfo is the best Lusha alternative for teams that need verified direct dials, buying signals and one data source across sales, marketing and RevOps. For a small team that wants data and outreach in one tool, Apollo has a free plan and per-seat prices from $49 a month billed annually. For teams selling mainly into Europe, Cognism and Kaspr, which Cognism owns, are built for that market.
Is there a free alternative to Lusha?
Yes. ZoomInfo Lite, Apollo, ContactOut (for a limited time), RocketReach, Kaspr, Seamless.AI and LeadIQ all have free plans, and none of their sign-up pages asked for a credit card when we checked on October 26, 2026. Lead411 and UpLead offer 7-day free trials, and UpLead asks for card details for full trial access. Cognism offers a free data sample.
Is Lusha better than ZoomInfo?
Lusha is quicker to start, with published prices and a free plan of 40 credits a month. ZoomInfo is the better fit once a team needs proprietary intent and coverage of more than 100 million companies, with marketing and RevOps working from the same records as sales. ZoomInfo covers 500 million contacts, and Lusha says it covers 515M+.
Which is better, Apollo or Lusha?
Apollo suits a team that wants data, sequences and a dialer in one tool, with per-seat prices from $49 a month billed annually. Lusha suits a team that mainly wants verified contacts and buying signals in a Chrome extension, from $37.45 a month billed yearly, and its plans include email sequences too. Both have free plans.
How much does Lusha cost a month?
Lusha's free plan gives 40 credits a month. Starter costs $37.45 a month billed yearly, or $49.90 monthly, for one seat. Pro costs $52.45 a month billed yearly with two seats, and Premium $299.95 a month billed yearly with five seats. Scale is custom-priced.
Is Lusha trustworthy?
Lusha is an established contact-data provider with a 4.3 rating from 1,670 reviews on G2. It lists ISO 27001, ISO 27701 and SOC 2 Type II among its credentials, along with GDPR and CCPA compliance. Like any provider, test its data on your own accounts before you buy.
Which Lusha alternative is best for Europe?
Cognism is built for European data, with phone-verified mobiles and Do Not Call screening. Kaspr, part of Cognism since April 2022, is a LinkedIn extension for European contacts, with a free plan. ZoomInfo lists 66M+ contacts and 20.5M+ companies in Europe, for teams that sell on both sides of the Atlantic.
Why do teams switch from Lusha?
Lusha's own figures point to three limits: phone accuracy, credit costs at volume and country coverage. Lusha reports 86% global phone accuracy against 98% for email, and its data page says Italian contact data isn't currently available.
What is Lusha?
Lusha is a B2B contact-data and buying-signals platform. Reps use its Chrome extension and web app to find emails and phone numbers, and its API and MCP server send the same data to other tools and AI assistants. It says it covers 515M+ contacts and 29M+ companies.