Lyzr Pricing: What It Costs and How ZoomInfo Fits In

If you've tried to calculate the true cost of an enterprise AI agent platform (per-agent-run fees layered on separate LLM costs, cloud versus VPC deployment rates, credit burn before your first agent reaches production), you know the feeling: it's like estimating your cloud bill before you've written a line of code.

Lyzr calls itself "The Control Plane for Enterprise AI Agents", offering 100+ production-ready AI agent blueprints and infrastructure for deploying, governing, and running AI agents at scale. The platform targets regulated industries, with 70% of customers in financial services, and promises deployment in weeks, not quarters. But as Lyzr has grown from an agent builder into a full platform (Agent Studio, Architect, Knowledge Graphs, Responsible AI guardrails), its pricing has split across multiple dimensions: per-agent-run costs, tiered Studio subscriptions, separate LLM charges, and optional compute infrastructure fees.

We've analyzed Lyzr's pricing tiers, credit systems, and hidden costs. It's the right choice if:

• You need to deploy AI agents inside your own VPC or on-premises infrastructure

• Your industry requires SOC 2, ISO 27001, GDPR, or HIPAA compliance for AI deployments

• You want pre-built agent blueprints for banking, insurance, HR, or procurement workflows

• You need multi-agent orchestration coordinating tasks across departments

• You want a simulation engine that validates agent behavior before production

However, Lyzr's pricing leaves a gap if:

• Your AI agents need access to verified B2B contact data, company intelligence, or buyer intent signals

• You're building sales or marketing agents that require real-time prospecting data

• You need to identify in-market buyers or track competitive signals for your agents to act on

• Your agent workflows depend on accurate org charts, technographics, or direct-dial phone numbers

In that case, consider adding ZoomInfo: an AI GTM platform that provides the B2B data layer your Lyzr agents need for sales and marketing workflows, with 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails accessible through APIs and MCP that connect to any AI agent infrastructure.

We've included a detailed analysis of how ZoomInfo extends Lyzr's capabilities in this review.

Lyzr Pricing Summary

Lyzr Pricing: In-Depth Overview

Lyzr runs a dual pricing model: usage-based per-agent-run fees for the deployment platform, plus tiered monthly subscriptions for Lyzr Agent Studio.

The deployment platform charges $0.08 per agent run on Lyzr Cloud or $0.03 per agent run on VPC/On-Premises.

Studio subscriptions layer on top, gating the number of agents you can build, credits available, and access to features like Responsible AI guardrails and orchestration. LLM costs are billed separately at pass-through rates. Here's what each tier includes.

Lyzr Community Plan: $0/month

The Community plan is a permanent free tier. It provides enough credits and agent slots to test Lyzr's core capabilities: building basic agents, connecting knowledge bases, and running small-scale workflows. Orchestration, model selection, and blueprint access are limited, and enterprise features (Responsible AI guardrails, hallucination management, team collaboration) are excluded.

👉 The Bottom Line: The Community plan works for developers evaluating Lyzr's agent builder, but 500 credits and 100 MB of RAG storage won't support enterprise testing.

Lyzr Starter Plan: $19/month

Starter quadruples the credit allocation and adds five more agent slots, making it the first tier suitable for proof-of-concept work. The jump from 5 to 10 knowledge bases lets you connect more document sources. RAG storage stays at 100 MB, orchestration and model access remain limited, and the plan still excludes enterprise features like agent evaluation tools, Responsible AI, and advanced blueprints.

👉 The Bottom Line: Starter suits individual developers building proofs of concept, but the 100 MB storage cap and missing enterprise features limit production use.

Lyzr Pro Plan: $99/month or $79/month (Yearly)

Pro is a real step up: 10,000 monthly credits (5x Starter), 1 GB RAG storage (10x increase), and access to a few super agents. This tier targets small teams that need more document storage and higher execution volume.

The yearly option saves 20%, dropping the monthly cost to $79. Orchestration, models, and blueprints remain limited, and enterprise features (Responsible AI, hallucination manager, agent eval, team collaboration, custom SLA) are still excluded.

👉 The Bottom Line: Pro fits small teams or individual developers building production agents, but enterprises needing governance, compliance, and collaboration must go to Enterprise.

Lyzr Enterprise Plan: Custom Pricing

Enterprise unlocks everything: unlimited agents and knowledge bases, full Responsible AI guardrails (toxicity filtering, PII detection, prompt injection protection), hallucination management with up to 99% verification accuracy, agent evaluation tools, team collaboration, and access to all models including BYOM support. The 48-hour custom integration SLA and 24/7 support reflect the tier's focus on production deployments in regulated industries. Lyzr also provides agent build services at this level, meaning their team helps design and deploy your agents.

👉 The Bottom Line: Enterprise is the only tier suitable for regulated industries needing governance, compliance, and production-scale deployments, but the opaque pricing requires direct engagement with Lyzr's sales team.

Lyzr Per-Agent-Run Costs and Hidden Fees

Beyond Studio subscriptions, Lyzr's true costs emerge through several additional layers:

Deployment Platform Fees:

Each "agent run" includes Knowledge Base Calls, Tool Calls, Agent Calls, Memory Calls, Responsible AI Guardrails, and Agent Security Policy.

Separate LLM Costs: LLM API calls (OpenAI, Anthropic, Google, etc.) are billed separately at pass-through rates. These costs depend on the model and token volume, and can add up fast for agents processing large documents or running complex reasoning chains.

Extra Credits (On-Demand Top-Ups):

Compute Infrastructure (VPC/On-Prem Only): For self-hosted deployments, compute infrastructure costs are usage-based and billed separately from the $0.03 per-run platform fee.

Contract Terms: All amounts are non-refundable, non-cancelable, and non-creditable. If customers exceed their agreed usage scope, Lyzr may audit and invoice for past or ongoing overuse. Taxes are excluded from all listed prices.

Where Lyzr Falls Short

Lyzr provides solid infrastructure for building and deploying enterprise AI agents, but its focus on agent orchestration creates gaps when those agents need external data for GTM tasks:

No Native B2B Data Layer

• Lyzr agents can execute workflows, but they have no built-in access to contact databases, company intelligence, or verified business emails

• Sales agents built on Lyzr cannot identify prospects, verify phone numbers, or access org charts without an external data source

• Teams must separately source and integrate B2B data before agents can handle any prospecting or outreach workflow

Limited Go-to-Market Signal Intelligence

• The platform lacks buyer intent signals, website visitor identification, or technographic data

• Agents built for lead qualification or account prioritization have no native way to detect when companies are actively researching solutions

• Sales and marketing use cases require pairing Lyzr's agent infrastructure with a dedicated GTM intelligence platform

Third-Party Integration Gaps

• Users report that the range of third-party platforms supported could be expanded

• Microsoft and Google connectors generate connection errors, with some options producing 404 errors

• Connecting to legacy enterprise systems often requires workarounds

Feature Gating Creates Steep Upgrade Pressure

• Responsible AI guardrails, hallucination management, and agent eval tools are excluded from Community, Starter, and Pro plans

• For regulated industries, the only viable option is Enterprise with custom pricing

• Limited credits can make frequent experimentation challenging on lower tiers

These gaps matter most for organizations building AI agents that need to interact with B2B data, sales workflows, or marketing automation.

ZoomInfo as the Data Layer for Lyzr Agents

ZoomInfo is an AI GTM platform built on a large B2B data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails.

Its GTM Context Graph processes 1.5B+ data points daily, unifying this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts. That context shows not just what happened, but why it happened, and what to do next.

Your team can access this intelligence through APIs and MCP that connect to AI agent frameworks like Lyzr, through the GTM Workspace for sellers, or through GTM Studio for marketers and RevOps.

For enterprises building AI agents on Lyzr that need verified contact data, company intelligence, buyer intent signals, and org chart information, ZoomInfo fills the data gap.

The pairing works because Lyzr handles agent infrastructure (orchestration, governance, deployment, guardrails) while ZoomInfo handles data infrastructure (identity, company context, intent signals, verified contact information).

Together, they produce AI agents that can both reason and act on accurate, current B2B intelligence.

ZoomInfo Lite: $0/month (Permanent Free Tier)

ZoomInfo Lite lets teams test data quality and coverage before committing to a paid plan. Unlike Lyzr's free tier (which focuses on agent capabilities), Lite provides access to ZoomInfo's B2B database for manual prospecting, lead generation, and CRM enrichment.

The 10 monthly export credits limit automation, but the real value is evaluating whether ZoomInfo's data matches your target market.

👉 The Bottom Line: Lite lets teams evaluate ZoomInfo's data quality before investing, but API-powered agent workflows require paid plans.

ZoomInfo Sales Professional: Custom Pricing

The Professional tier provides the data layer for building Lyzr agents that handle prospecting and outreach. With access to 120M direct-dial phone numbers, 200M+ verified business email addresses, and 300+ company attributes for market segmentation, this tier gives agents the verified identity data they need to qualify leads, enrich CRM records, and personalize outreach.

👉 The Bottom Line: Professional provides the data foundation for Lyzr agents handling prospecting and CRM enrichment workflows.

ZoomInfo Sales Advanced: Custom Pricing

Advanced adds the signal intelligence that turns Lyzr agents from reactive to proactive. Buyer Intent data tracking signals from 210 million IP-to-Organization pairings tells agents which companies are actively researching solutions.

WebSights identifies anonymous website visitors. Champion Tracking alerts agents when key contacts change jobs.

These signals let Lyzr-built agents prioritize accounts, trigger outreach at the right moment, and route leads based on buying readiness.

👉 The Bottom Line: Advanced provides the intent signals and account intelligence that make Lyzr agents useful for sales and marketing automation.

ZoomInfo Sales Enterprise: Custom Pricing

Enterprise provides ZoomInfo's full intelligence suite for large-scale Lyzr agent deployments. AI-generated account summaries give agents instant context for any account. Custom intent topics let agents monitor signals specific to your market.

Advanced workflows and custom integrations enable direct data flow between ZoomInfo and Lyzr's agent infrastructure. The dedicated service manager helps design the integration for your use cases.

👉 The Bottom Line: Enterprise gives Lyzr agents access to the full GTM Context Graph, making it the right choice for large-scale, multi-agent deployments in sales and marketing.

ZoomInfo API & MCP: The Agent Connection Layer

The most relevant ZoomInfo capability for Lyzr users is the programmatic access layer:

Enterprise APIs provide structured access to ZoomInfo's data through four areas:

ZoomInfo MCP connects AI models to ZoomInfo's B2B data as a native tool, with no custom coding beyond one-time server configuration. The MCP tool set covers finding tools (search companies, contacts, lookalikes), profiling tools (enrich companies, contacts), and research tools (strategic account intelligence). This is a direct path to connecting Lyzr-built agents with ZoomInfo data.

Lyzr Feature Value Breakdown (Extended by ZoomInfo)

Agent Infrastructure vs. Data Infrastructure

Lyzr's Approach: Lyzr excels at the agent layer: building, deploying, governing, and running AI agents at enterprise scale. The platform provides 100+ production-ready blueprints, a JEPA-inspired simulation engine running 20,000+ simulations per agent before deployment, Responsible AI guardrails, and deployment options spanning cloud, VPC, and on-premises.

But these agents operate on whatever data you feed them. Without external data sources, they can process documents and answer questions, but they can't identify prospects, track buyers, or enrich CRM records.

ZoomInfo's Addition: ZoomInfo provides the data these agents need. With verified B2B contacts, company intelligence, and intent signals accessible via APIs and MCP, ZoomInfo fills Lyzr's data gap for any GTM-related agent workflow.

A Lyzr agent built for lead qualification can pull verified contact information in real time. An SDR agent can access org charts to find decision-makers. A deal nurturing agent can monitor intent signals to time outreach.

🪙 Value Verdict: Together they form a complete enterprise AI system: Lyzr handles agent orchestration and governance, ZoomInfo handles the data foundation. Neither replaces the other.

Compliance and Security Posture

Lyzr's Approach: Lyzr holds SOC 2 and ISO 27001 certifications and offers VPC/on-premises deployment at $0.03 per agent run for full data sovereignty. Its Responsible AI framework includes PII detection, toxicity filtering, prompt injection protection, and audit logging. This compliance posture explains why 70% of Lyzr's customers come from financial services.

ZoomInfo's Approach: ZoomInfo maintains ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, and TRUSTe CCPA certifications, all renewed annually. As a registered data broker in California and Vermont, ZoomInfo builds compliance into the data layer itself.

🪙 Value Verdict: Both platforms prioritize enterprise security and compliance, making the combination suitable for regulated industries where AI governance or data privacy failures carry serious consequences.

Pricing Model Transparency

Lyzr's Approach: Lyzr's pricing has three visible layers: Studio subscription ($0 to $99/month for published plans, custom for Enterprise), per-agent-run fees ($0.03 to $0.08), and separate LLM costs at pass-through rates.

Source: Lyzr

Credit top-ups range from $10 for 1,000 credits to $5,000 for 500,000 credits. These layers make total cost hard to estimate before deployment, though the per-run model means you pay in proportion to actual usage.

ZoomInfo's Approach: ZoomInfo uses custom-quoted, seat-and-credit-based pricing with no published dollar amounts for paid tiers. Credits follow a 1-credit-per-export model, and feature access is tier-gated. The free Lite tier and 7-day free trial provide entry points for evaluation.

🪙 Value Verdict: Both platforms require sales engagement for enterprise pricing. Lyzr is more transparent at lower tiers ($19 to $99/month), while ZoomInfo provides more evaluation options (permanent free tier plus trial). For budget planning, model agent infrastructure costs (Lyzr) and data consumption costs (ZoomInfo) separately.

Production Readiness

Lyzr's Approach: Lyzr emphasizes production validation through its simulation engine running 20,000+ simulations per agent before deployment. Customer results include 95% reduction in agent response time (Air Asia Move) and 72% of customers deploying agents in less than 30 days. The Architect application builder cuts build time from 6+ weeks to minutes for basic applications.

ZoomInfo's Approach: ZoomInfo's production readiness shows in enterprise adoption: 35,000+ companies, 1,921 customers spending $100K+ annually, and named customers including Adobe, Snowflake, and Thomson Reuters. GTM Workspace "deploys in weeks, not months".

Data quality is externally validated: in a Fortune 500 competitive RFP analyzing 25 million contacts, the independent consultant concluded that "no other competitor came even close."

🪙 Value Verdict: Both platforms are production-proven at enterprise scale. Lyzr brings agent deployment maturity; ZoomInfo brings data accuracy maturity. The combination ensures agents are both reliably governed and reliably informed.

Lyzr Pricing FAQ

Is Lyzr free to use?

Yes, Lyzr offers a permanently free Community plan with 500 credits per month, up to 10 agents, 5 knowledge bases, and 100 MB of RAG storage. There's no time limit. The plan excludes Responsible AI guardrails, hallucination management, team collaboration, and advanced orchestration, making it suitable only for individual testing.

How much does a Lyzr agent run cost?

Each agent run costs $0.08 on Lyzr Cloud or $0.03 on VPC/On-Premises deployment. An "agent run" includes Knowledge Base Calls, Tool Calls, Agent Calls, Memory Calls, Responsible AI Guardrails, and Agent Security Policy. LLM costs are billed separately based on the model used and token volume.

What are the hidden costs in Lyzr pricing?

Three cost layers sit beyond the published Studio subscription: per-agent-run platform fees ($0.03 to $0.08), pass-through LLM API costs (varies by model and usage), and compute infrastructure costs for VPC/on-premises deployments. All amounts are non-refundable and non-cancelable. Taxes are excluded from listed prices.

Can Lyzr agents access B2B data for sales workflows?

Not natively. Lyzr provides agent infrastructure but no built-in B2B contact database, intent signals, or company intelligence. For sales and marketing agent workflows, you need an external data source like ZoomInfo, which provides verified B2B contacts, company intelligence, and buyer intent data accessible through APIs and MCP.

Do I need Lyzr Enterprise for regulated industries?

Yes. Responsible AI guardrails, hallucination management, agent eval tools, and custom log retention are only available on the Enterprise plan. For organizations in financial services, healthcare, or other regulated sectors, the Community, Starter, and Pro plans lack the governance features required for compliant AI deployment.

How do Lyzr and ZoomInfo work together?

Lyzr provides agent infrastructure (building, deploying, governing AI agents), and ZoomInfo provides data infrastructure (B2B contacts, company intelligence, intent signals).

ZoomInfo's Enterprise APIs and MCP server connect to AI agent frameworks, feeding verified data into Lyzr-built agents for sales prospecting, lead qualification, account research, and CRM enrichment workflows.

Final Verdict: Lyzr + ZoomInfo

The choice isn't between Lyzr and ZoomInfo. They solve different problems that combine into a more capable whole:

Lyzr is an enterprise AI agent platform for organizations that need to build, deploy, and govern autonomous AI agents in regulated environments.

With Studio plans from $0 to custom Enterprise pricing and per-agent-run costs of $0.03 to $0.08, it provides the infrastructure for multi-agent orchestration, simulation-based validation, Responsible AI guardrails, and VPC/on-premises deployment.

This works best for financial services and insurance companies requiring governed AI, enterprises deploying coordinated agents across departments, and organizations that need AI agents running inside their own infrastructure.

ZoomInfo is an AI GTM platform that provides the data foundation AI agents need in sales, marketing, and revenue operations. It feeds verified contacts, company intelligence, and intent signals into any AI agent framework, including Lyzr, through APIs and MCP.

The GTM Context Graph captures not just what happened in a deal but why, giving agents the context to prioritize accounts, personalize outreach, and detect buying signals.

This makes ZoomInfo essential for any enterprise building AI agents that touch sales or marketing workflows, organizations that need their agents to work with accurate, current B2B data, and teams that want their Lyzr-built agents to move from document processing to revenue-generating actions.

Get started with ZoomInfo here.

The combination is clear: Lyzr asks "How do we deploy governed AI agents at enterprise scale?"

ZoomInfo asks "What data do those agents need to drive revenue?" Together, they create AI agents that are both responsibly governed and precisely informed.