Calculating the true cost of an enterprise AI agent platform is harder than it looks. Lyzr layers Studio subscription fees on top of per-agent-run charges, separate LLM API costs, and optional compute infrastructure fees for VPC or on-premises deployments. Before you sign anything, you need to understand all three layers.
Lyzr calls itself "The Control Plane for Enterprise AI Agents," offering 100+ production-ready AI agent blueprints and the infrastructure required to deploy, govern, and run agents at scale. The platform targets regulated industries, with 70% of customers in financial services. As Lyzr has grown from an agent builder into a full platform (Agent Studio, Architect, Knowledge Graphs, Responsible AI guardrails), its pricing has split across multiple dimensions that make total cost difficult to estimate before deployment.
Below is a complete breakdown of Lyzr's pricing tiers, per-agent-run fees, and the data gap that GTM teams typically need to fill externally.
If your AI agents need B2B data to drive revenue, see how ZoomInfo's data and intelligence platform connects to any agent infrastructure.
Lyzr Pricing Summary
Lyzr AI | ZoomInfo | |
|---|---|---|
Free Plan | Community: $0/month, 500 credits, 10 agents, 5 knowledge bases, 100 MB RAG storage | ZoomInfo Lite: $0/month (permanent), 10 monthly export credits, B2B database access, Chrome extension |
Entry Plan | Starter: $19/month, 2,000 credits, 15 agents, 10 knowledge bases | Free to start with consumption credits based on usage |
Mid-Tier | Pro: $99/month ($79/month yearly), 10,000 credits, 25 agents, 1 GB RAG storage | Free to start with consumption credits based on usage |
Enterprise | Custom pricing, unlimited agents, all models plus BYOM, Responsible AI, 24/7 support | Custom pricing, real-time intent, AI account summaries, dedicated manager |
Best For | Enterprises building governed, production-ready AI agents in regulated industries | Go-to-market teams needing verified B2B data and intelligence for sales, marketing, and AI agent workflows |
Lyzr Pricing: In-Depth Overview
Lyzr runs a dual pricing model: usage-based per-agent-run fees for the deployment platform, plus tiered monthly subscriptions for Lyzr Agent Studio. Studio subscriptions gate the number of agents you can build, credits available, and access to enterprise features like Responsible AI guardrails. LLM costs are billed separately at pass-through rates.
Lyzr Community Plan: $0/month
Feature | Details |
|---|---|
Price | $0/month |
Credits | 500/month |
Agents | Up to 10 |
Knowledge Bases | Up to 5 |
RAG Storage | 100 MB |
Builder Licenses | 1 |
Logs | 7-day retention |
The Community plan is a permanent free tier that provides enough credits and agent slots to test Lyzr's core capabilities. Orchestration, model selection, and blueprint access are limited. Enterprise features (Responsible AI guardrails, hallucination management, team collaboration) are excluded.
Community Plan | |
|---|---|
Pros | Cons |
Permanently free, no credit card | Only 500 credits/month |
Build up to 10 agents | No Responsible AI features |
5 knowledge bases included | Limited orchestration and models |
Good for initial testing | No team collaboration |
Bottom Line: The Community plan works for developers evaluating Lyzr's agent builder, but 500 credits and 100 MB of RAG storage will not support enterprise-scale testing.
Lyzr Starter Plan: $19/month
Feature | Details |
|---|---|
Price | $19/month |
Credits | 2,000/month |
Agents | Up to 15 |
Knowledge Bases | Up to 10 |
RAG Storage | 100 MB |
Builder Licenses | 1 |
Logs | 7-day retention |
Starter quadruples the credit allocation and adds five more agent slots. RAG storage stays at 100 MB, and the plan still excludes enterprise features like agent evaluation tools, Responsible AI, and advanced blueprints.
Starter Plan | |
|---|---|
Pros | Cons |
Affordable at $19/month | Still limited orchestration |
2,000 credits for POC work | No super agents |
10 knowledge bases | Same 100 MB RAG storage as free |
15 agents for varied use cases | 1 builder license only |
Bottom Line: Starter suits individual developers building proofs of concept, but the 100 MB storage cap and missing enterprise features limit production use.
Lyzr Pro Plan: $99/month or $79/month (Yearly)
Feature | Monthly | Yearly | Savings |
|---|---|---|---|
Price | $99 | $79/month | 20% |
Credits | 10,000/month | 120,000/year | Same effective rate |
Agents | Up to 25 | Up to 25 | -- |
Knowledge Bases | Up to 15 | Up to 15 | -- |
RAG Storage | 1 GB | 1 GB | 10x increase |
Super Agents | A few supported | A few supported | New feature |
Logs | 7-day retention | 7-day retention | -- |
Pro is a real step up: 10,000 monthly credits, 1 GB RAG storage, and access to a few super agents. The 20% annual discount drops the effective monthly cost to $79. Enterprise features (Responsible AI, hallucination manager, agent eval, team collaboration) remain excluded.
Pro Plan | |
|---|---|
Pros | Cons |
10,000 credits supports real workloads | No Responsible AI or hallucination manager |
1 GB RAG storage for documents | Limited orchestration and models |
Super agents available | No team collaboration |
20% annual discount | Still 1 builder license |
Bottom Line: Pro fits small teams or individual developers building production agents, but enterprises needing governance, compliance, and collaboration must go to Enterprise.
Lyzr Enterprise Plan: Custom Pricing
Feature | Details |
|---|---|
Price | Custom quotes |
Agents | Unlimited |
Knowledge Bases | Unlimited |
Models | All models plus BYOM (Bring Your Own Model) |
Deployment | Lyzr Cloud or on-premises |
Responsible AI | Full suite included |
Hallucination Manager | Included |
Agent Eval Tools | Included |
Team Collaboration | Included |
Blueprints | Access to all |
Support | 24/7 technical support |
Integration SLA | 48-hour custom integration |
Logs | Customizable retention |
Compliance | SOC 2, ISO 27001, GDPR, HIPAA |
Enterprise unlocks everything: unlimited agents and knowledge bases, full Responsible AI guardrails (toxicity filtering, PII detection, prompt injection protection), hallucination management, agent evaluation tools, team collaboration, and all models including BYOM. The 48-hour custom integration SLA and 24/7 support reflect the tier's focus on production deployments in regulated industries.
Enterprise Plan | |
|---|---|
Pros | Cons |
Unlimited agents and knowledge bases | Requires sales consultation |
Full Responsible AI suite | Pricing not transparent |
All models plus BYOM | Contract terms non-refundable |
Agent build services included | Annual contracts likely required |
Bottom Line: Enterprise is the only tier suitable for regulated industries needing governance, compliance, and production-scale deployments, but the opaque pricing requires direct engagement with Lyzr's sales team.
Lyzr Per-Agent-Run Costs and Hidden Fees
Beyond Studio subscriptions, Lyzr's true costs emerge through several additional layers.
Deployment Platform Fees:
Deployment | Per Agent Run | Includes |
|---|---|---|
Lyzr Cloud | $0.08 | Fully managed, no compute overhead |
VPC/On-Premises | $0.03 | Data sovereignty, customer-controlled infrastructure |
Each "agent run" includes Knowledge Base Calls, Tool Calls, Agent Calls, Memory Calls, Responsible AI Guardrails, and Agent Security Policy.
Separate LLM Costs: LLM API calls (OpenAI, Anthropic, Google, and others) are billed separately at pass-through rates. These costs depend on the model and token volume, and can add up quickly for agents processing large documents or running complex reasoning chains.
Extra Credits (On-Demand Top-Ups):
Credits | Price |
|---|---|
1,000 | $10 |
5,000 | $50 |
10,000 | $100 |
50,000 | $500 |
100,000 | $1,000 |
500,000 | $5,000 |
Compute Infrastructure (VPC/On-Prem Only): For self-hosted deployments, compute infrastructure costs are usage-based and billed separately from the $0.03 per-run platform fee.
Contract Terms: All amounts are non-refundable, non-cancelable, and non-creditable. If customers exceed their agreed usage scope, Lyzr may audit and invoice for past or ongoing overuse. Taxes are excluded from all listed prices.
Where Lyzr Falls Short
Lyzr provides solid infrastructure for building and deploying enterprise AI agents. However, its focus on agent orchestration creates gaps when those agents need external data for GTM tasks.
No Native B2B Data Layer
Lyzr agents can execute workflows, but they have no built-in access to contact databases, company intelligence, or verified business emails
Sales agents built on Lyzr cannot identify prospects, verify phone numbers, or access org charts without an external data source
Teams must separately source and integrate B2B data before agents can handle any prospecting or outreach workflow
Limited Go-to-Market Signal Intelligence
The platform lacks buyer intent signals, website visitor identification, or technographic data
Agents built for lead qualification or account prioritization have no native way to detect when companies are actively researching solutions
Third-Party Integration Gaps
Users report that the range of third-party platforms supported could be expanded
Microsoft and Google connectors generate connection errors, with some options producing 404 errors
Connecting to legacy enterprise systems often requires workarounds
Feature Gating Creates Steep Upgrade Pressure
Responsible AI guardrails, hallucination management, and agent eval tools are excluded from Community, Starter, and Pro plans
For regulated industries, the only viable option is Enterprise with custom pricing
Limited credits can make frequent experimentation challenging on lower tiers
ZoomInfo as the Data Layer for Lyzr Agents
ZoomInfo is an all-in-one AI GTM Platform built on a B2B data foundation of 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails. The GTM Context Graph processes 1.5B+ data points daily, fusing ZoomInfo's B2B data with your CRM records, conversation intelligence, and behavioral signals to reveal the full context of your accounts -- not just what happened, but why it happened and what to do next. That intelligence is accessible through APIs and MCP for any AI agent infrastructure, through GTM Workspace for sellers, and through GTM Studio for marketers and RevOps teams.
Named analyst recognition backs the data quality claim: Forrester named ZoomInfo a Leader in the B2B Intent Data Providers Wave with highest scores across 8 criteria (Q1 2025). Enterprise adoption reflects it too: 35,000+ companies use ZoomInfo, including Snowflake and Thomson Reuters, and in a Fortune 500 competitive RFP analyzing 25 million contacts, an independent consultant concluded that "no other competitor came even close."
RevOps teams running ZoomInfo alongside their agent stacks see measurable results. Redwood Logistics cut cost-per-click by 99% and saved 25 hours per week in operational overhead after deploying ZoomInfo across their GTM operations (case study). Seismic reported 54% productivity gains and saved an average of 11.5 hours per week per seller after deploying ZoomInfo.
The integration path to Lyzr is straightforward: ZoomInfo's Enterprise APIs and MCP server connect to AI agent frameworks, feeding verified B2B data into Lyzr-built agents for sales prospecting, lead qualification, account research, and CRM enrichment. Lyzr handles agent orchestration and governance; ZoomInfo handles the data foundation.
ZoomInfo Lite: Free to Start
ZoomInfo Lite provides permanent free access to the B2B database: 10 monthly export credits, 100M+ verified profiles, real-time data updates, the ReachOut Chrome extension, WebSights Lite visitor identification (up to 10 reveals/day), and HubSpot CRM integration. It is the entry point for evaluating whether ZoomInfo's data coverage matches your target market before committing to a paid plan.
Paid Plans
ZoomInfo is free to start with consumption credits based on usage. Paid plans are custom-quoted and scale with the data access, intent signals, AI capabilities, and integrations your GTM team needs.
Contact and company data access for prospecting agents: 120M direct-dial phone numbers, 200M+ verified business emails, and 300+ company attributes for market segmentation
Buyer intent signals and account scoring for proactive agents: 210 million IP-to-Organization pairings, WebSights visitor identification, Champion Tracking
AI account summaries, custom intent topics, and advanced workflows for enterprise-scale deployments
ZoomInfo API and MCP: The Agent Connection Layer
The most relevant ZoomInfo capability for Lyzr users is the programmatic access layer.
Enterprise APIs provide structured access through four areas:
API | Function | Relevance to Lyzr Agents |
|---|---|---|
Data API | Search and enrich contacts and companies | Feed verified data into agent workflows |
Copilot API | AI intelligence (account summaries, lookalikes, recommendations) | Inform agent decisions with contextual intelligence |
Marketing API | Audience management | Automate audience creation from agent outputs |
Platform API | Engagement data (Beta) | Feed first-party signals back to ZoomInfo |
ZoomInfo MCP connects AI models to ZoomInfo's B2B data as a native tool, with no custom coding beyond one-time server configuration. The MCP tool set covers finding tools (search companies, contacts, lookalikes), profiling tools (enrich companies, contacts), and research tools (strategic account intelligence). This is the most direct path to connecting Lyzr-built agents with ZoomInfo data.
Lyzr vs. ZoomInfo: What Each Platform Covers
These platforms solve different problems that combine into a more capable whole:
Choose Lyzr when you need... | Choose ZoomInfo when you need... |
|---|---|
Governed AI agent deployment in regulated industries (financial services, healthcare, insurance) | Verified B2B contact data, org charts, and direct-dial numbers for prospecting agents |
On-prem or VPC deployment with full data sovereignty | Buyer intent signals to trigger outreach at the right moment |
Multi-agent orchestration (AgentMesh) across enterprise functions | GTM Context Graph intelligence for account prioritization and deal context |
Model-agnostic BYOM architecture to avoid LLM vendor lock-in | APIs and MCP to connect data directly into any AI agent framework |
The combination is straightforward: Lyzr provides the agent infrastructure for any enterprise workflow; ZoomInfo provides the data infrastructure for any GTM workflow. That said, neither replaces the other, and the trade-off between on-prem agent governance (Lyzr) and proprietary B2B intelligence (ZoomInfo) is the core evaluation for enterprise buyers building sales agents at scale.
Get started with ZoomInfo here.
Lyzr Pricing FAQ
Is Lyzr free to use?
Yes. Lyzr offers a permanently free Community plan with 500 credits per month, up to 10 agents, 5 knowledge bases, and 100 MB of RAG storage. There is no time limit. The plan excludes Responsible AI guardrails, hallucination management, team collaboration, and advanced orchestration, making it suitable only for individual testing.
How much does a Lyzr agent run cost?
Each agent run costs $0.08 on Lyzr Cloud or $0.03 on VPC/On-Premises deployment (source: lyzr.ai/pricing). An "agent run" includes Knowledge Base Calls, Tool Calls, Agent Calls, Memory Calls, Responsible AI Guardrails, and Agent Security Policy. LLM costs are billed separately based on the model used and token volume.
What are the hidden costs in Lyzr pricing?
Three cost layers sit beyond the published Studio subscription: per-agent-run platform fees ($0.03 to $0.08), pass-through LLM API costs (varies by model and usage), and compute infrastructure costs for VPC/on-premises deployments. All amounts are non-refundable and non-cancelable per Lyzr's terms. Taxes are excluded from listed prices.
Can Lyzr agents access B2B data for sales workflows?
Not natively. Lyzr provides agent infrastructure but no built-in B2B contact database, intent signals, or company intelligence. For sales and marketing agent workflows, you need an external data source like ZoomInfo, which provides verified B2B contacts, company intelligence, and buyer intent data accessible through its Enterprise APIs and MCP server.
Do I need Lyzr Enterprise for regulated industries?
Yes. Responsible AI guardrails, hallucination management, agent eval tools, and custom log retention are only available on the Enterprise plan. For organizations in financial services, healthcare, or other regulated sectors, the Community, Starter, and Pro plans lack the governance features required for compliant AI deployment.
How do Lyzr and ZoomInfo work together?
Lyzr provides agent infrastructure (building, deploying, and governing AI agents). ZoomInfo provides data infrastructure (B2B contacts, company intelligence, intent signals). ZoomInfo's Enterprise APIs and MCP server connect to AI agent frameworks, feeding verified data into Lyzr-built agents for sales prospecting, lead qualification, account research, and CRM enrichment workflows.
