ZoomInfo's verified intelligence (100M companies, 500M contacts, and billions of buying signals) is now available natively inside Microsoft Copilot Studio and Dynamics 365 through GTM.AI, the API and Model Context Protocol home for agents.
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced a native connector between Microsoft Copilot Studio and GTM.AI, ZoomInfo's headless GTM context layer. Mutual customers can now ground every agent built in Copilot Studio, every Copilot inside Dynamics 365, and Copilot for Sales in ZoomInfo's verified GTM data and agentic orchestration, with no middleware between them. GTM.AI is the API and Model Context Protocol (MCP) home for AI agents, exposing ZoomInfo's GTM Context Graph through the same interface that already powers Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Claude, and ChatGPT. With the new connector, every surface in the Microsoft Copilot stack inherits the same verified data foundation.
Key takeaways
Microsoft Copilot Studio now connects natively to GTM.AI, giving every agent built in Copilot Studio verified GTM data through ZoomInfo's GTM Context Graph.
The connector is also available to Dynamics 365 Copilot and Copilot for Sales, so every Microsoft Copilot surface that touches GTM workflows can call the same context layer.
The integration is delivered as a native connector inside the Copilot Studio agent builder, available alongside the prebuilt connector catalog and Dataverse integrations.
GTM.AI exposes ZoomInfo's data (100M companies, 500M contacts, billions of signals) and agentic orchestration through API and Model Context Protocol (MCP), so the same context layer powers Microsoft, Salesforce, HubSpot, IBM, Outreach, Anthropic, and OpenAI surfaces.
Governance (access control, permissioning, AI policy, data lineage, and audit logging) applies consistently from ZoomInfo to every connected agent, including agents built in Microsoft Copilot Studio.
What is Microsoft Copilot Studio?
Microsoft Copilot Studio is Microsoft's low-code platform for building, deploying, and governing AI agents. It is a graphical agent builder with prebuilt and custom connectors, topics, knowledge sources, tools, triggers, and agent flows. Agents built in Copilot Studio can be deployed across Microsoft Teams, websites, mobile apps, Microsoft 365 Copilot, and any channel supported by Azure Bot Service. Customers extend Microsoft 365 Copilot with custom agents, or stand up agents independently for sales, customer service, IT, HR, and operations workflows.
Copilot Studio sits alongside Dynamics 365 Copilot (the agentic surface inside Dynamics 365 Sales, Customer Service, and Field Service), Copilot for Sales (the sales-specific Copilot that lives in Outlook and Teams), and Microsoft 365 Copilot (the chat surface across Word, Excel, PowerPoint, Outlook, and Teams). Every one of these surfaces is a Microsoft agent surface. Every one of them depends on the data it can reach.
How does the GTM.AI connector for Microsoft Copilot Studio work?
The native connector lives inside the Copilot Studio agent builder. A Microsoft customer adds GTM.AI from the connector catalog, authenticates with their ZoomInfo credentials, and from that moment any agent (prebuilt, custom, or built through natural-language description) can query the GTM Context Graph. Lookups, enrichment, intent signals, technographics, contact verification, Scoops, and agentic orchestration are all reachable from inside Copilot Studio as first-class tool calls.
The same connector surfaces inside Dynamics 365 Copilot and Copilot for Sales. A seller using Copilot in Outlook to draft an email gets the same grounded company context as a Copilot Studio agent automating a workflow in Dataverse. The connector calls GTM.AI's API and MCP endpoints directly, so the data an agent reads is the same data a ZoomInfo user sees in the platform itself: continuously refreshed, identity-resolved, and queryable in real time.
What is GTM.AI, and why is it the context layer for Microsoft Copilot agents?
GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, billions of signals), agentic orchestration, and platform-level governance through API and Model Context Protocol, so any agent, platform, or workflow can plug in.
GTM.AI has two layers. The GTM Context Graph is the data foundation: identity-resolved company and contact records, intent and technographic signals, hierarchy and relationship graphs, refreshed continuously. The Agentic Orchestration layer turns the graph into action. Agents can read it, write to it, trigger workflows, and hand off to downstream systems. A governance layer sits above both: access control, permissioning, AI policy, data lineage, and audit logging.
For Microsoft Copilot Studio, the implication is structural. An agent that needs to qualify an inbound lead, enrich a Dataverse record, prep a meeting, route a deal in Dynamics 365, or draft a sales email in Outlook no longer has to bring its own data. The native connector makes ZoomInfo's verified GTM data a tool the agent can call, the same way it calls Dataverse, SharePoint, or any other connector in the Copilot Studio catalog.
Why does the data foundation matter for Microsoft Copilot agents?
B2B contact data decays at roughly 70% per year. An autonomous agent acting on stale data produces bad decisions at machine scale: wrong contacts in Dataverse, dead emails sent from Outlook, mis-routed deals in Dynamics 365, off-target meetings on the calendar, and brand damage that compounds with every Copilot interaction.
Verified, continuously refreshed data through a continuously queryable graph is the difference between an agent that builds pipeline and one that erodes trust. GTM.AI was built for that requirement. Ungrounded reasoning compounds errors with every workflow execution. The native connector to Microsoft Copilot Studio brings the foundation directly inside the surface where Microsoft customers already build, automate, and run their day. For a deeper look at how AI agents consume go-to-market intelligence, see fueling AI agents with go-to-market intelligence.
How is Copilot Studio + GTM.AI different from a generic connector?
Three dimensions of difference matter:
Native connector across the entire Microsoft Copilot stack. Copilot Studio agents, Dynamics 365 Copilot, Copilot for Sales, and Microsoft 365 Copilot extensions all reach the same data through one connector. No per-surface integration project.
Native data layer through GTM.AI. Most Copilot Studio agents expect the customer to bring their own data through Dataverse or a custom connector. With the GTM.AI connector, the data foundation is verified ZoomInfo intelligence by default. No scraping, no BYO contact list, no data quality remediation before deploying an agent.
Cited reasoning with platform-level governance. Every record returned through GTM.AI carries provenance, freshness, and access-control metadata. The governance applied to ZoomInfo data inside ZoomInfo is the same governance applied inside Copilot Studio, Dynamics 365, and Microsoft 365 Copilot.
What does this mean for Microsoft customers building agents?
Copilot for Sales that knows the account. A seller drafting an Outlook email gets live company context, Scoops, intent signals, and verified contact data inline, not stale CRM data from the Dataverse record's last sync.
Dynamics 365 Copilot grounded in real GTM data. Lead qualification, opportunity scoring, deal routing, and pipeline forecasting in Dynamics 365 all run against verified ZoomInfo intelligence through GTM.AI.
Copilot Studio agents with a verified data foundation. Custom agents built in Copilot Studio can call GTM.AI as a tool without the team building a data integration first. Agent flows, workflows, and topics all reach the same context layer.
One context layer across the AI stack. Customers running Microsoft Copilot alongside Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, or a custom MCP agent get the same verified GTM context everywhere, through GTM.AI.
"Microsoft's Copilot stack reaches every revenue worker, every day. Outlook, Teams, Word, Excel, Dynamics 365, Copilot for Sales, custom agents in Copilot Studio. Bringing GTM.AI in as the GTM Context Layer means every one of those surfaces gets the same verified company and contact intelligence underneath. A seller drafting an email in Outlook is grounded in the same data as a Copilot Studio agent automating a workflow in Dataverse. That consistency is what enterprises actually need from agentic AI, and it is what GTM.AI was built to deliver."
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Dennis Sevilla, CMO, ZoomInfo
FAQ: Microsoft Copilot Studio, Dynamics 365, and GTM.AI
What is Microsoft Copilot Studio? Microsoft Copilot Studio is Microsoft's low-code platform for building AI agents. It provides a graphical agent builder, prebuilt and custom connectors, topics, knowledge sources, tools, triggers, and agent flows. Agents built in Copilot Studio deploy across Microsoft Teams, websites, mobile apps, and Microsoft 365 Copilot.
What is Dynamics 365 Copilot? Dynamics 365 Copilot is the agentic surface inside Microsoft Dynamics 365 Sales, Customer Service, Field Service, and other Dynamics 365 modules. It assists sellers, service reps, and operations users with lead qualification, opportunity research, email drafting, case summarization, and workflow automation.
What is Copilot for Sales? Copilot for Sales is the Microsoft sales-specific Copilot that lives inside Outlook and Microsoft Teams. It connects to Dynamics 365 or Salesforce as a CRM, pulls account and contact context, drafts emails, and prepares for meetings.
What is GTM.AI? GTM.AI is ZoomInfo's headless GTM context layer. It exposes ZoomInfo's verified data graph (100M companies, 500M contacts, and billions of signals) alongside agentic orchestration and platform-level governance through API and Model Context Protocol (MCP). GTM.AI powers dozens of completed integrations including Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Gong, LeanData, Glean, Manus, Dust, Claude, ChatGPT, Codex, Google Workspace, and now Microsoft Copilot Studio.
How does the GTM.AI connector for Microsoft Copilot Studio work? The connector is native to the Copilot Studio agent builder. Customers add GTM.AI from the connector catalog, authenticate with ZoomInfo credentials, and any agent built in Copilot Studio can then call GTM.AI's data and orchestration endpoints directly through API and MCP. The same connector surfaces in Dynamics 365 Copilot and Copilot for Sales.
Does the connector use MCP? Yes. GTM.AI exposes its capabilities through Model Context Protocol in addition to a standard REST API. The Copilot Studio connector supports both surfaces, consistent with Microsoft's growing MCP support across the Copilot stack.
Who is the data provider for Microsoft Copilot agents through this connector? ZoomInfo is the data provider. GTM.AI is the integration surface, the API and MCP layer that exposes ZoomInfo's verified intelligence to Copilot Studio, Dynamics 365 Copilot, and Copilot for Sales.
What can a Microsoft Copilot agent do with GTM.AI? Lookup and enrichment on companies and contacts, intent and technographic signal queries, Scoops, contact verification, account and territory research, lead qualification, deal routing, email drafting context, meeting prep, Dataverse record enrichment, and any agentic action GTM.AI exposes through its orchestration layer.
Does the connector work with Dataverse? Yes. Copilot Studio agents can read GTM.AI data and write enriched records back to Dataverse through standard Dataverse connectors. The pattern is: GTM.AI provides the verified source data, Dataverse persists it inside the customer's Microsoft tenant.
Where does the data come from? ZoomInfo's GTM Context Graph. The same identity-resolved data, intent signals, and company and contact records used inside ZoomInfo. Continuously refreshed, continuously queryable.
How does GTM.AI handle governance for Microsoft Copilot agents? GTM.AI's platform layer applies access control, permissioning, data lineage, AI policy, and audit logging consistently across every surface that consumes it. That includes ZoomInfo itself, partner platforms, embedded surfaces, custom MCP connectors, and Microsoft Copilot Studio. Customers maintain a single governance posture across their entire AI agent footprint, alongside Microsoft's own Purview and Entra controls.
Why does the data foundation matter for Microsoft agentic AI? B2B contact data decays at roughly 70% per year. An agent acting on stale data produces bad decisions at machine scale. Verified, continuously refreshed data is the difference between a Copilot that drafts a useful email and one that lands in spam.
What other platforms does GTM.AI integrate with? Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Gong, LeanData, Glean, Manus, Dust, Claude, ChatGPT, Codex, Google Workspace, and customer-built MCP agents, alongside Microsoft Copilot Studio, Dynamics 365 Copilot, and Copilot for Sales.
Is the Microsoft Copilot Studio + GTM.AI connector available now? Yes. The native connector is generally available to mutual ZoomInfo and Microsoft customers. Setup documentation is available at gtm.ai/microsoft-copilot-studio.
Availability
The native connector between Microsoft Copilot Studio and GTM.AI is generally available today to mutual ZoomInfo and Microsoft customers. The same connector surfaces in Dynamics 365 Copilot and Copilot for Sales.
About ZoomInfo
ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, IBM watsonx Orchestrate, Outreach AI, Microsoft Copilot Studio, Dynamics 365 Copilot, Claude, ChatGPT, and dozens more.
Learn more at zoominfo.com and gtm.ai.
Media contact: Public Relations Team ZoomInfo PR@zoominfo.com
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