7 NextRoll Alternatives Worth Considering [2026]

NextRoll is an AI-powered marketing technology company that offers mid-market teams a full-funnel advertising platform through AdRoll and a B2B account-based marketing product through AdRoll ABM.

With 16+ years of proprietary advertising data, AI-driven bidding through BidIQ, and multi-channel reach spanning display, social, video, CTV, and digital out-of-home, it serves marketing teams that want to consolidate their advertising in one place.

But as your business scales or your needs narrow, NextRoll's mid-market positioning leaves gaps. Its reporting limitations and inflexible dashboards are consistently cited pain points on G2.

Its B2B targeting on social channels like Facebook relies on Meta's native infrastructure, which isn't built for narrow B2B ICPs. And while it covers many channels, it may lack depth in any single one.

That's where this guide comes in. Whether you're looking to:

• Build a B2B data intelligence and pipeline generation engine beyond advertising

• Gain enterprise-scale programmatic control with full transparency

• Drive ecommerce performance with commerce-specific AI trained on purchase data

• Run transparent, analyst-backed programmatic campaigns with future-proof targeting

• Eliminate platform fees while accessing the world's largest advertising ecosystem

• Reach audiences through native advertising on editorial publisher sites

• Automate B2B paid campaign execution tied directly to revenue outcomes

We'll explore alternatives that excel in these specific areas.

Some businesses might use these tools alongside NextRoll to fill specific gaps, while others might replace it entirely with a more specialized stack. This isn't about finding a "better" platform; it's about finding the right fit for your needs as they evolve.

Let's look at the NextRoll alternatives and see which ones belong in your marketing stack.

What is NextRoll?

NextRoll is an AI-powered marketing technology company that operates through two products, both branded under the AdRoll name.

AdRoll is a full-funnel, multi-channel advertising platform aimed at mid-sized B2C and ecommerce companies, while AdRoll ABM is an account-based marketing platform for B2B teams.

Together, they serve 110,000+ brands with AI models trained on 16+ years of proprietary advertising data.

Its key features include:

• BidIQ AI bidding engine that makes over 2.5 trillion predictions per day across 80+ intent signals per impression

• Multi-channel advertising spanning display, native, video, mobile, social, connected TV, and digital out-of-home from a single interface

• AdRoll ABM with InIQ buyer intent engine, ICP scoring, Journey Prediction signals, and multi-channel account-based advertising

• HeroIQ AI assistant providing campaign recommendations, creative suggestions, and performance summaries

• Dynamic retargeting bringing back the 97% of first-time visitors who leave without converting

• 70+ integrations with CRM, ecommerce, email, and analytics platforms

• Privacy-forward infrastructure combining zero-, first-, and third-party data strategies

When a visitor interacts with your brand, NextRoll's AI evaluates signals from its database of 2.6 billion distinct user identities to pick the right bid, creative, and placement, then runs campaigns across channels automatically. For B2B teams, InIQ surfaces accounts that are 4x more likely to convert and pushes spiking account alerts directly to sales reps' inboxes.

NextRoll's strength is consolidating advertising execution into one platform with accessible pricing, including a pay-as-you-go self-service tier. But as your go-to-market needs grow beyond advertising (whether that's B2B data, enterprise-grade programmatic control, commerce-specific AI, or revenue-tied campaign automation) you may need tools built for those jobs.

Looking for a B2B data and intelligence platform to power your entire go-to-market motion? ZoomInfo combines 500M contacts, AI-powered intelligence, and access through APIs, MCP, and dedicated workspaces. Learn more about ZoomInfo.

How We Curated Our List of NextRoll Alternatives

After testing NextRoll and researching the market, we focused on tools that address specific needs where NextRoll's mid-market advertising approach falls short. While NextRoll consolidates multi-channel advertising into one platform, growing businesses often need specialized capabilities for:

• Building a B2B data foundation for prospecting, enrichment, and go-to-market intelligence beyond advertising signals

• Gaining full programmatic transparency with granular, bid-level reporting and supply chain visibility

• Driving ecommerce performance with AI trained on actual shopping and purchase data rather than engagement signals

• Running privacy-first contextual campaigns that don't degrade as cookie-based tracking disappears

• Accessing the world's largest advertising ecosystem without paying platform fees on top of media spend

• Reaching audiences through native editorial placements outside the standard programmatic supply chain

• Automating B2B paid campaign execution with optimization tied to pipeline and revenue, not clicks

Each tool on this list leads in one of these areas. You might use them alongside NextRoll or switch entirely; it depends on what your growing business needs most.

1. ZoomInfo — Best Alternative for B2B Data Intelligence & Pipeline Generation

ZoomInfo is an all-in-one AI GTM platform built on the industry's largest B2B data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses.

Its GTM Context Graph, which processes 1.5B+ data points daily, unifies this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts. That context gives AI the fuel to show not just what happened, but why it happened, and which actions to take next.

Your team can drive sales motions from GTM Workspace, run GTM plays from GTM Studio, or power their own tools through the API and MCP in any front-end. Its key features include:

• B2B data platform covering identity data, company context, and dynamic signals, verified through a multi-source pipeline with 300+ human researchers and up to 95% accuracy on first-party data

• Buyer Intent signals tracking 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings monthly, with Guided Intent that identifies topics historically correlated with deal success

• Universal access through APIs and MCP, GTM Workspace for sellers, and GTM Studio for marketers and RevOps

While NextRoll's AdRoll ABM helps B2B teams identify accounts and run targeted advertising, ZoomInfo provides the data intelligence and go-to-market execution layer that powers the entire revenue engine, from prospecting and enrichment to deal acceleration and pipeline forecasting.

Why Choose ZoomInfo Over NextRoll for B2B Go-to-Market

NextRoll's ABM product surfaces buyer intent through its InIQ engine, built on 1.2 billion digital identities from advertising behavioral data. ZoomInfo takes a broader approach, combining deep B2B data with an intelligence layer that understands your deals, not just your ad campaigns.

Here's where ZoomInfo steps up:

B2B Data Foundation: Know Every Buyer Before You Reach Out

NextRoll's ABM product identifies target accounts and surfaces intent signals drawn from advertising engagement data. This helps with advertising execution, but it doesn't give your sales team the verified contact information, org charts, technographics, and company intelligence they need to actually engage those accounts.

ZoomInfo's data platform covers three dimensions simultaneously: identity data (500M contacts, 120M direct-dial phone numbers, and 200M+ verified business emails), company context (100M companies with org charts, technographics tracking 30,000+ technologies across 200+ categories, and company attributes), and dynamic signals revealing when accounts are in-market.

This data is verified at scale; in a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close."

Source: ZoomInfo

⚡ZoomInfo in Action: When NextRoll's ABM flags a target account as "spiking," your sales rep still needs to figure out who to call, what their email is, and what technology stack they run.

With ZoomInfo, your rep opens GTM Workspace and sees the full buying committee with verified direct dials and emails, the company's org chart, their tech stack, recent funding events, and hiring patterns, all enriched with intent signals showing exactly what topics they're researching.

No manual research, no guessing.

ZoomInfo helped Vensure scale prospecting with high-quality B2B data. "ZoomInfo gives us the information we need to execute. We don't have to go through and spend our time digging. It's already there, so we can be three steps ahead." (Vensure)

GTM Context Graph: Understand Why Deals Move, Not Just That They Moved

NextRoll's analytics track 30+ campaign metrics across ad performance, and its InIQ engine scores accounts by ICP fit and intent. But these signals tell you what happened at the advertising layer; they can't tell you why a deal accelerated or stalled, because they don't have access to your CRM data, call recordings, or email threads.

ZoomInfo's GTM Context Graph changes this. It unifies ZoomInfo's B2B data with your CRM records, conversation intelligence from Chorus (capturing every call, meeting, and email), and behavioral signals into one intelligence layer.

As CPO Dominik Facher explains, the CRM records the state change but has no record of why it happened.

The GTM Context Graph captures exactly that: who's championing, who's blocking, what patterns predict success, and what the next best action should be.

Source: ZoomInfo

⚡ZoomInfo in Action: Your CRM shows a deal moved from Stage 3 to Stage 4. NextRoll's ABM can tell you the account saw your ads.

But the GTM Context Graph reveals that the CFO joined the last call and asked about six-month ROI (a signal that historically accelerates deals in your segment), while third-party signals show the company is hiring three new VPs and researching your competitor.

The follow-up email your rep sends addresses the CFO's specific concern, because the system understands why it matters now.

Seismic attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, reported 54% productivity gains, and saved 11.5 hours per week per seller. "That combination of our internal CRM data, external signals, and AI that's given all that context has helped us craft very specific account- and persona-based messages." (Seismic)

Universal Access: Use Intelligence in Any Tool, Not Just One Ad Platform

NextRoll delivers its capabilities through the AdRoll dashboard and its ABM Command Center. If you want NextRoll's intelligence in another tool, you're limited to eight public APIs focused on campaign management, audiences, and reporting.

ZoomInfo takes a different approach. GTM Workspace gives sellers an AI-powered workspace with prioritized accounts, AI-drafted outreach, and deal intelligence. GTM Studio gives marketers and RevOps a builder environment for audience definition, campaign orchestration, and pipeline measurement in natural language. And APIs and MCP expose the same intelligence to any custom agent, internal tool, or partner platform. API access is included in all relevant plans.

⚡ZoomInfo in Action: A marketer in GTM Studio describes an audience in plain language, launches a multi-channel play targeting accounts matching proven win patterns, and watches pipeline impact in real time. Meanwhile, a seller in GTM Workspace sees those same hot accounts with AI-drafted outreach ready to send. An engineer plugs the same intelligence into a custom agent via MCP. Every surface draws from one GTM Context Graph; the choice of tool never limits the intelligence available.

BDO Canada activated high-quality data directly within internal systems using ZoomInfo's API, achieving an 87% reduction in time spent on dashboard updates. "The plug-and-play aspect of the API means I can integrate it very easily into any process and get information at a moment's notice." (BDO Canada)

Intent Signals: Guided by Outcomes, Not Just Keywords

NextRoll's InIQ engine surfaces buyer intent from 1.2 billion digital identities and combines its proprietary signals with third-party data from Bombora and G2.

ZoomInfo's Intent tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly.

What sets it apart is Guided Intent, exclusive to ZoomInfo: instead of requiring you to manually select intent topics (and hoping you picked the right ones), Guided Intent identifies the topics historically correlated with deal success in your specific business.

Combined with WebSights (which resolves anonymous website traffic to companies and identifies buying team members), ZoomInfo covers more signal ground than NextRoll's advertising-focused approach.

⚡ZoomInfo in Action: Rather than guessing which intent topics matter, Guided Intent analyzes your historical win patterns and surfaces the topics that actually predict closed deals in your segment.

When an account researches those topics, ZoomInfo doesn't just flag the company; it identifies the specific people on the buying committee, provides their verified contact information, and triggers the right play in GTM Studio or surfaces the account in GTM Workspace with AI-drafted outreach ready to go.

🏅 NOTE: We looked into other B2B intelligence platforms and found that while NextRoll's ABM product effectively identifies and advertises to target accounts, platforms like 6sense and Demandbase also compete in the ABM intelligence space. ZoomInfo distinguishes itself with the industry's largest B2B data foundation, the GTM Context Graph intelligence layer, and universal access that powers not just advertising but the entire go-to-market motion from prospecting to pipeline to closed-won.

ZoomInfo Pricing

ZoomInfo uses a custom-quoted subscription model. Costs depend on number of users/seats, monthly credit volume, features and functionality, and contract length.

ZoomInfo's pricing page is organized into three product lines:

• Sales plans (Professional, Advanced, Enterprise) ranging from contact data to AI-driven account prioritization and signal intelligence

• Marketing plans (Marketing Demand, ABM Lite, ABM Enterprise) covering B2B audience targeting, display advertising, and enterprise ABM with AI-powered insights

• Chorus (conversation intelligence) and Chat (data-powered website chat) available as standalone products

ZoomInfo also offers ZoomInfo Lite, a permanent free tier (no credit card, no time limit) with access to the B2B database, 10 monthly export credits, individual and company searches, a Chrome extension, and HubSpot integration. A 7-day free trial of the full platform is also available.

API access is included in all relevant plans, and the platform is shifting toward consumption-based pricing so customers pay for what they use.

Who Should Use ZoomInfo?

Choose ZoomInfo if:

• You're a B2B sales or marketing team that needs more than advertising to drive pipeline; you need verified contact data, org charts, technographics, and intent signals to identify, reach, and close your best-fit accounts.

• Your go-to-market motion has outgrown advertising-only platforms and you need an intelligence layer that connects your CRM data, conversation intelligence, and third-party signals to understand why deals move and what actions to take next.

• You want to power your entire GTM stack with one data and intelligence foundation, whether your team works in ZoomInfo's own products, in your CRM, or in custom AI agents via APIs and MCP.

Ready to go beyond advertising and build a data-driven go-to-market engine? Explore ZoomInfo's free trial and see how B2B intelligence transforms your pipeline.

2. The Trade Desk — Best Alternative for Enterprise-Scale Programmatic Control

The Trade Desk is an independent demand-side platform (DSP) built for data-driven marketers who need full programmatic control at scale across the open internet.

Unlike NextRoll's managed approach, The Trade Desk provides professional-grade tools with complete transparency into where every dollar goes. Its key capabilities include:

• Kokai AI platform that analyzes over 15 million ad opportunities per second to optimize bidding and targeting in real time

• UID2 open-source identity framework replacing third-party cookies with a consent-based identity solution adopted by Disney+, Spotify, Roku, and Fox

• CTV leadership with Ventura, reaching 185 million+ streaming households globally with direct supply-side relationships

• Full omnichannel execution covering display, video, audio, native, CTV, digital out-of-home, and mobile across the open internet

Why Choose The Trade Desk Over NextRoll for Enterprise Programmatic Control

The Trade Desk stands out in the following areas:

• Transparent, Granular Reporting. NextRoll users consistently cite reporting inflexibility as a top pain point: the inability to create custom reports, limited ad-level granularity, and non-configurable dashboards.

The Trade Desk provides granular, real-time reporting with full transparency into bid-level data, supply path optimization, and attribution across all channels.

Its measurement partner marketplace covers the full funnel, and flexible reporting feeds and APIs plug into external BI tools and attribution frameworks.

Source: The Trade Desk

• Independent, Unbiased Media Buying. The Trade Desk famously declares: "We don't own media. We just help you buy it better." This structural independence means every optimization decision is performance-driven.

OpenPath creates direct connections to premium publishers, bypassing intermediaries.

• CTV Leadership and Attribution. While NextRoll is still building CTV measurement through third-party partnerships like Innovid, The Trade Desk has made CTV its strategic center of gravity.

🏅NOTE: We also evaluated Google DV360 and Amazon DSP as enterprise alternatives. While DV360 offers deep integration with Google's ecosystem and Amazon DSP provides privileged access to Amazon's retail inventory, The Trade Desk is the leading independent DSP, offering transparency and cross-channel reach without the conflicts of interest inherent in walled-garden platforms.

The Trade Desk Pricing

The Trade Desk operates on a percentage-of-spend model, charging a platform fee based on a percentage of total media spend. Based on publicly reported financials, the blended take rate is approximately 20% (FY2024 revenue of $2.44 billion on approximately $12 billion of total spend).

Specific terms are negotiated individually through Master Services Agreements or reseller partnerships.

Who Should Use The Trade Desk?

Choose The Trade Desk if:

• Your organization has outgrown mid-market managed advertising and needs professional-grade programmatic control with transparent, bid-level reporting.

• Your CTV investment is material or growing and requires attribution-grade measurement, access to streaming inventory, and incremental reach capabilities.

• Your team includes or has access to trained programmatic traders who can use the full depth of a professional DSP interface.

3. Criteo — Best Alternative for Commerce-Focused Performance Marketing

Criteo is a commerce media platform built on AI models trained on over $900 billion in annual ecommerce transactions across tens of thousands of retail partners, spanning 740 million daily active shoppers and 5+ billion product SKUs. Its key capabilities include:

• Commerce AI trained on actual purchase data rather than advertising engagement signals

• Product Recommendations engine that drives up to 27% higher repeat purchase rates

• Retail media network connecting to 225+ retailers through Commerce Max

• CPC pricing model where advertisers pay only for measurable engagement

Why Choose Criteo Over NextRoll for Commerce Performance Marketing

Criteo stands out in the following areas:

• Commerce Data Foundation Built on Purchase Outcomes. While NextRoll's BidIQ learns from advertising engagement data, Criteo's Shopper Graph connects 740 million daily active shoppers to the specific products they purchased, the price sensitivity they demonstrate, and the cross-sell patterns they follow.

This produces measurably better product recommendation accuracy for ecommerce campaigns.

• Retail Media Network Access. Criteo's Commerce Max connects 17,000+ advertisers globally to 225+ retail media networks, enabling sponsored product ads within retailer environments tied directly to point-of-sale outcomes.

Source: Criterio

NextRoll does not operate retail media infrastructure.

• Cost-Per-Click Pricing with Budget Predictability. Criteo's CPC model charges only when users click, providing clearer ROI accountability than NextRoll's dynamic CPM model where costs fluctuate with market demand.

🏅NOTE: We also evaluated The Trade Desk and Google DV360 for commerce advertisers. While The Trade Desk excels at omnichannel reach and Google DV360 integrates with Google's ecosystem, Criteo offers the most direct commerce-specific intelligence and retail media access for mid-market ecommerce teams.

Criteo Pricing

Criteo's enterprise products (Commerce Growth, Commerce Max, Commerce Grid, Commerce Yield) require contacting sales. Criteo GO offers fully self-service access with no minimum spend, budget controlled by the advertiser, and a promotional credit matching up to $1,500 for new advertisers.

Who Should Use Criteo?

Choose Criteo if:

• You're an ecommerce or retail brand that needs AI trained on shopping and purchase data, not just advertising engagement signals.

• Your revenue model depends on retail media channels and you need unified access to retailer inventory alongside open-web campaigns.

• You prefer cost-per-click pricing with clear pay-for-performance accountability.

4. StackAdapt — Best Alternative for Transparent, AI-Powered Programmatic Advertising

StackAdapt is a self-serve programmatic advertising platform that consolidates multi-channel media buying, AI-powered optimization, and real-time forecasting into a single interface. Named a Strong Performer in The Forrester Wave: Omnichannel Advertising Platforms, Q1 2026, it received the highest possible scores in pricing transparency, self-serve capabilities, and support. Its key capabilities include:

• Ivy AI Marketing Assistant embedded natively inside the DSP for conversational performance insights and optimization

• Page Context AI with a patented algorithm (US Patent 11,748,776) placing ads across 400 million pages based on content relevance rather than cookies

• Nine programmatic channels from one platform, including CTV, DOOH, Email, Audio, Video, Native, Display, and In-Game

• Real-time forecasting that generates projections before a campaign launches

Why Choose StackAdapt Over NextRoll for Transparent Programmatic Advertising

StackAdapt stands out in the following areas:

• Analyst-Validated Transparency. Where NextRoll users consistently cite reporting limitations, StackAdapt received the highest possible Forrester scores in pricing flexibility and transparency.

Its G2 Quality of Support score of 9.9 out of 10 reflects responsive account teams, addressing NextRoll's documented support delays.

• Ivy AI Assistant for Real-Time Campaign Intelligence. Ivy provides conversational, real-time answers to performance questions, audience recommendations, campaign forecasting, and optimization suggestions.

It's also integrated into Creative Builder for generating display ad creative. NextRoll's HeroIQ is narrower, focused mainly on creative recommendations.

• Future-Proof Contextual Targeting. StackAdapt's Page Context AI places ads based on content relevance without relying on cookies, addressing the structural risk that NextRoll's retargeting-dependent model faces as tracking signals disappear.

Ads placed in the right context can increase engagement by 4 to 10 times.

Source: StackAdapt

🏅NOTE: We also evaluated Basis Technologies and Simpli.fi. While Basis Technologies excels at unified reporting for large agencies and Simpli.fi is strong for localized advertising, StackAdapt offers the best combination of analyst-backed transparency, AI intelligence, and future-proof targeting for mid-market teams moving beyond NextRoll.

StackAdapt Pricing

StackAdapt operates on a usage-based pricing model with no seat fees or flat monthly charges. It offers five tiers (Basic, Bronze, Silver, Gold, Platinum) with increasing levels of support, features, and managed services. The Basic tier supports direct self-signup with credit card payment. Specific prices are determined during the sales process. StackAdapt explicitly states "There are no hidden tech fees."

Who Should Use StackAdapt?

Choose StackAdapt if:

• Your team has been frustrated by NextRoll's reporting limitations and needs a platform with Forrester-validated transparency and granular analytics.

• You're concerned about the long-term viability of cookie-dependent retargeting and want privacy-first contextual targeting that won't degrade.

• You value responsive customer support and can't afford the multi-week response delays NextRoll users describe.

5. Google Ads — Best Alternative for Zero-Platform-Fee Advertising with Full Reach

Google Ads is Google's online advertising platform and the dominant player in global digital advertising. Unlike NextRoll's platform-fee-plus-media-spend model, Google Ads operates on a pay-per-performance basis: no subscription, no platform fee, and no minimum commitment.

Its core capabilities include:

• Performance Max campaigns serving ads across six Google surfaces simultaneously (Search, Display, YouTube, Gmail, Maps, Discover)

• Google Display Network reaching over 35 million websites and apps

• Smart Bidding trained on hundreds of billions of search queries across Google's entire ecosystem

• Dynamic remarketing with product-specific retargeting ads generated automatically

Why Choose Google Ads Over NextRoll for Zero-Fee Advertising

Google Ads stands out in the following areas:

• Zero Platform Fee. NextRoll charges platform fees on top of media spend across its tiers. Google Ads eliminates that layer entirely.

An advertiser spending $10,000/month pays $10,000 for media, period. All features (Performance Max, Smart Bidding, Keyword Planner, conversion tracking) are included at no additional cost.

• Performance Max Cross-Channel Reach. A single Performance Max campaign automatically serves ads across all of Google's owned inventory. Advertisers using Performance Max achieve on average over 18% more conversions at a similar cost per action.

For Shopping campaigns, the lift averages 25% more conversion value at a similar ROAS.

• Smart Bidding at Scale. Smart Bidding draws on aggregate training data from millions of active advertisers across Google's ecosystem, evaluating signals like device, location, time, remarketing lists, browser, OS, and actual search query text at auction time.

Many of these signal combinations exist only within Google's infrastructure.

🏅NOTE: We also evaluated Meta Ads Manager and The Trade Desk. While Meta excels at social-first advertising and The Trade Desk provides enterprise programmatic buying, Google Ads offers the strongest combination of zero-cost access, search intent reach, and native cross-channel execution.

Google Ads Pricing

Google Ads uses a real-time auction system with no fixed pricing. There are no platform fees, subscription fees, or minimum spend requirements. Bid strategies include Manual CPC, Target CPA, Target ROAS, Maximize Conversions, and others.

Campaign budgets take effect immediately and can be changed at any time. Monthly spend is capped at 30.4x your average daily budget.

Source: Google Ads

Who Should Use Google Ads?

Choose Google Ads if:

• You want to eliminate platform fees and pay only for ad performance, maximizing the portion of your budget that reaches customers.

• Your primary goal is capturing search intent at the moment of purchase consideration, where Google processes over 5 trillion searches annually.

• You need AI-powered bidding and creative optimization included in your cost-per-click with no additional platform fee.

6. Taboola — Best Alternative for Scaled Native Advertising Through Premium Publishers

Taboola is a performance advertising platform built on native content discovery formats, reaching 600 million daily active users across 9,000+ publisher partners including NBC News, Yahoo, ABC News, USA Today, and Business Insider. Unlike NextRoll's reliance on programmatic display inventory, Taboola operates through direct, first-party code integrations with publishers. Its key capabilities include:

• Realize platform with access to publisher inventory and exclusive OEM integrations (Samsung, Xiaomi, Motorola)

• SmartBid algorithm evaluating over 100 contextual signals per impression, drawing on data from billions of conversions

• Native ad formats styled to match surrounding editorial content, producing stronger engagement than standard display

• GenAI Ad Maker trained on native ad performance data with a 70% reduction in content review rate

Why Choose Taboola Over NextRoll for Native Advertising

Taboola stands out in the following areas:

• Direct Publisher Access Outside the Programmatic Supply Chain. Where NextRoll aggregates display inventory through standard ad exchanges, Taboola's JavaScript runs directly on publisher pages and the company holds exclusive OEM agreements with device manufacturers.

Taboola expects to pay over $1.5 billion to publishers and OEMs in 2025, reflecting the depth of these integrations. NextRoll cannot access this inventory.

• Native Formats That Outperform Display. Taboola's native ads appear as editorial recommendations rather than interruptive banners.

Source: Taboola

For advertisers experiencing NextRoll's acknowledged 11% decline in display prospecting CPMs, native offers a format reset.

• Cookie-Independent Contextual Targeting. Because Taboola's code runs on publisher pages, it captures first-party behavioral signals (reading depth, session context, content affinity) that are unavailable to platforms buying through programmatic exchanges.

This targeting continues at full fidelity as cookie-based tracking degrades.

🏅NOTE: We also evaluated Outbrain and MGID. While both compete in native advertising, Taboola offers the strongest platform with its publisher network, SmartBid optimization trained on 17+ years of data, and exclusive OEM integrations unavailable to competitors.

Taboola Pricing

Taboola operates on a cost-per-click (CPC) or cost-per-mille (CPM) basis depending on campaign objectives.

Self-serve access through the Realize platform has no minimum spend requirement and campaign increments can begin as low as $100 per billing cycle. Managed/enterprise access with dedicated account management requires contacting sales.

Taboola recommends approximately $300/day for campaigns to achieve optimal SmartBid performance.

Who Should Use Taboola?

Choose Taboola if:

• You're experiencing diminishing returns from display prospecting and social retargeting and need a structurally different channel that reaches users in editorial content consumption contexts.

• Your strategy requires access to publisher inventory and exclusive OEM placements outside the standard programmatic supply chain.

• You want contextual targeting that works at full fidelity despite cookie deprecation, addressing the structural risk in NextRoll's retargeting engine.

7. Metadata.io — Best Alternative for Autonomous B2B Campaign Execution Tied to Revenue

Metadata.io is an AI-powered B2B demand generation platform that autonomously runs and optimizes paid campaigns across LinkedIn, Meta, Google, Reddit, and X.

Rather than requiring marketers to manage dashboards, Metadata deploys specialized AI agents that handle targeting, bidding, creative testing, and budget allocation around the clock. Its key capabilities include:

• AI agents (Bid Agent, Analyst Agent, Creative Agent) handling 125+ bid adjustments per day without human approval

• MetaMatch patented identity graph matching 1.5 billion contacts against 800 million B2B profiles for LinkedIn-grade targeting on Facebook

• Revenue-based optimization via direct Salesforce and HubSpot connections

• Multivariate testing across six variables (Audience, Channel, Offer, Type, Creative, Text)

Why Choose Metadata.io Over NextRoll for Autonomous B2B Campaign Execution

Metadata.io stands out in the following areas:

• AI Agents That Execute, Not Just Recommend. NextRoll's BidIQ and HeroIQ make the marketer more productive, but the marketer remains the bottleneck.

• MetaMatch Unlocks Facebook as a Real B2B Channel. NextRoll relies on Meta's native targeting infrastructure, which isn't built for narrow B2B ICPs.

MetaMatch bypasses Meta's targeting system entirely with email-based identity resolution.

• Revenue-Tied Optimization via CRM Data

NextRoll optimizes at the conversion event layer (form fills, demo requests). Metadata connects directly to Salesforce or HubSpot and reallocates budget every 48 hours toward campaigns generating actual pipeline and revenue.

Source: Metadata.io

🏅NOTE: We also evaluated 6sense and Demandbase. While 6sense excels at account identification and intent data breadth and Demandbase offers deep ABM orchestration, Metadata.io offers the strongest autonomous campaign execution for lean B2B teams that need paid media automation without the complexity of full ABM platforms.

Metadata.io Pricing

Metadata.io does not publish pricing publicly. All commercial terms come through a custom-quoted sales process following a "Book a Demo" motion. The platform is subscription-based with limits on audiences, ad spend, and advertising channels specified per customer.

A free trial is available but data may be deleted if no purchase occurs. Professional services (campaign management, creative production, strategy sessions) are purchased separately.

Who Should Use Metadata.io?

Choose Metadata.io if:

• Your B2B demand gen team is lean but manages significant paid media budgets across LinkedIn, Meta, and Google, and you need AI agents to replace manual campaign management work.

• You need Facebook and Instagram to work as real B2B prospecting channels with LinkedIn-grade targeting precision.

• Your leadership needs proof that paid media spend drives pipeline and revenue, not just clicks and form fills.

The Final Verdict

NextRoll works well as a multi-channel advertising platform for mid-market teams, but growing businesses often need specialized tools with deeper capabilities in specific areas.

Based on our research, here are the best alternatives:

• ZoomInfo for B2B data intelligence, GTM Context Graph insights, and full go-to-market execution beyond advertising

• The Trade Desk for enterprise-scale programmatic control with full transparency, independent media buying, and CTV leadership

• Criteo for commerce-focused performance marketing with AI trained on $900 billion in purchase data and retail media network access

• StackAdapt for analyst-backed transparent programmatic advertising with future-proof contextual targeting

• Google Ads for zero-platform-fee advertising with access to the world's largest search and display ecosystem

• Taboola for scaled native advertising through publisher placements and editorial content discovery

• Metadata.io for autonomous B2B paid campaign execution with revenue-tied optimization

You don't have to choose between NextRoll and these alternatives. Many businesses use NextRoll alongside specialized tools to build their marketing stack. Consider your specific needs, team size, and growth plans when deciding which solution fits.

Ready to power your go-to-market motion with B2B data and intelligence? Start your free ZoomInfo trial and see how 500M contacts, AI-driven insights, and access through APIs, MCP, and dedicated workspaces can transform your pipeline.

NextRoll Alternatives FAQ

Why do businesses look for NextRoll alternatives?

NextRoll works well as a multi-channel advertising platform for mid-market teams, but businesses often outgrow its capabilities in specific areas.

Common reasons include reporting limitations and inflexible dashboards, limited B2B targeting precision on social channels, a need for B2B data and intelligence beyond advertising signals, and the desire for more specialized tools in areas like enterprise programmatic, commerce AI, or native advertising.

What is the best overall NextRoll alternative?

There is no single best alternative because NextRoll covers several different functions.

ZoomInfo is the top choice for B2B teams needing data intelligence and go-to-market execution.

The Trade Desk leads for enterprise programmatic control.

Google Ads is the strongest option for teams that want to eliminate platform fees entirely while accessing the world's largest advertising ecosystem.

Is there a free alternative to NextRoll?

Google Ads charges no platform fee at all, making it the most accessible entry point for advertisers looking to reduce costs. ZoomInfo offers a permanent free tier (ZoomInfo Lite) with access to its B2B database and 10 monthly export credits, plus a 7-day free trial of the full platform. Criteo GO offers self-service access with no minimum spend and promotional credit matching for new advertisers.

Which NextRoll alternative is best for B2B companies?

For B2B teams, ZoomInfo provides the most complete solution with 500M contacts, verified direct dials and emails, intent signals, and the GTM Context Graph intelligence layer.

Metadata.io is the best choice specifically for autonomous B2B paid campaign execution across LinkedIn, Meta, and Google, with optimization tied to pipeline and revenue outcomes.

How does NextRoll's ABM product compare to ZoomInfo?

NextRoll's AdRoll ABM focuses on account identification and multi-channel advertising execution through its InIQ engine and Playbooks.

ZoomInfo provides a broader B2B data foundation (500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses), the GTM Context Graph that fuses CRM and conversation data with third-party signals, and access through APIs, MCP, GTM Workspace, and GTM Studio.

ZoomInfo powers the entire go-to-market motion, while NextRoll ABM focuses on the advertising execution layer.

Which alternative is best for ecommerce advertisers?

Criteo is built for ecommerce with Commerce AI trained on $900 billion in annual transactions and access to 225+ retail media networks.

Google Ads is also strong for ecommerce with Shopping ads and Performance Max campaigns that auto-generate product ads from Merchant Center feeds, all with no platform fee.

Can I use NextRoll alongside these alternatives?

Yes. Many businesses use NextRoll for its core advertising capabilities while supplementing with specialized tools.

For example, you might use ZoomInfo for B2B data intelligence and sales execution alongside NextRoll ABM for account-targeted advertising.

Or you could use NextRoll for display retargeting while running native campaigns through Taboola and search campaigns through Google Ads. The right combination depends on your specific needs and budget.

Which NextRoll alternative offers the best reporting and analytics?

The Trade Desk provides the most granular reporting with full transparency into bid-level data, supply path optimization, and attribution across all channels.

StackAdapt received the highest possible Forrester scores in pricing transparency and offers the Ivy AI assistant for real-time performance answers.

Both significantly exceed NextRoll's reporting capabilities, which users consistently cite as a limitation.