RB2B Pricing: Complete Breakdown [April 2026]

If you've tried to figure out whether 300 monthly resolutions on the RB2B Starter plan will cover your needs, or whether you need Pro for business emails and CRM integrations, while calculating whether 25-cent overage charges will quietly inflate your bill, you know the feeling: estimating your water bill before turning on the faucet.

RB2B turns anonymous website pageviews into individual LinkedIn profiles, job titles, and contact information for U.S.-based visitors. The platform's 5-minute setup and Slack-first delivery helped it reach over 100,000 websites within its first year.

But as RB2B has evolved from a Slack notification tool to a tiered platform with multiple plan levels, overage charges, and add-on fees, its pricing has grown more complex, and the gaps between tiers have widened.

We've analyzed RB2B's pricing tiers, credit system, and feature restrictions. It's the right choice if:

• You need person-level visitor identification for U.S. web traffic

• Your sales team uses Slack for real-time lead alerts

• You have a lower-traffic website where 300-600 monthly resolutions suffice

• You want fast setup without a lengthy implementation process

• Your use case is limited to identifying who visited your site and reaching out manually

RB2B's pricing might not be a good choice if:

• You need visitor identification combined with a full prospecting and engagement platform

• Your go-to-market strategy requires intent data, conversation intelligence, and account-level signals

• You want to find buyers before they visit your site

• Your team operates globally and needs data coverage beyond the United States

• You need AI-powered outreach, deal intelligence, and CRM enrichment in one system

In this case, consider ZoomInfo: an AI-driven GTM platform that combines B2B data (500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails) with website visitor tracking, buyer intent signals, conversation intelligence, and AI-powered execution tools, giving go-to-market teams what they need to find, win, and grow customers from a single platform.

We've included a detailed pricing comparison with ZoomInfo in this review. If you want to jump straight to the ZoomInfo pricing breakdown, go ahead with this link.

RB2B Pricing Summary

RB2B Pricing: In-Depth Overview

RB2B uses a credit-based model where each unique visitor identified within a 30-day period consumes one credit, no matter how many times they return during that cycle.

Source: RB2B

Credits refresh at the start of each billing cycle and expire at the end without rolling over. The tiers differ by resolution coverage, integration access, and whether you receive contact-level data at all.

Here's what each tier costs and delivers.

RB2B Free Plan: $0/month

The Free plan provides 150 monthly resolutions at the company level only.

As of January 22, 2026, the Free plan no longer offers contact-level resolution. You see which companies visited but not the individuals behind those visits. Only Slack integration is available, with no access to visitor names, emails, LinkedIn URLs, job titles, or page view history.

👉 The Bottom Line: The Free plan works for testing whether website visitor identification fits your workflow, but without contact-level data, it's hard to act on what you receive.

RB2B Starter Plan: $79/month

The Starter plan introduces contact-level identification with significant restrictions. You receive LinkedIn URLs through Slack but no email addresses and no integrations beyond Slack. The 15-20% contact-level coverage means for every 100 visitors, you'll identify roughly 15-20 at the individual level.

At 300 credits per month, high-traffic websites could burn through their allocation fast, and the 45-cent overage charge is the highest across RB2B's paid plans.

👉 The Bottom Line: Starter suits small teams who can work with LinkedIn URLs alone, but the lack of email addresses and CRM integrations forces manual outreach workflows.

RB2B Pro Plan: Starting at $149/month

Pro is where RB2B becomes a functional sales tool.

It unlocks business email addresses and all integrations including HubSpot, Salesforce, Clay, Zapier, Webhook, Apollo, and CSV Export. Contact-level coverage stays at 15-20% for U.S. traffic, and overages drop to 25¢ per resolution. Scaling tiers reach up to 2,500,000 credits at $50,000/month for enterprise volumes.

👉 The Bottom Line: Pro is the minimum viable plan for teams wanting actionable data, but the 15-20% match rate means 80-85% of identifiable visitors still go unseen.

RB2B Pro+ Plan: Starting at $199/month

Pro+ adds premium resolution through a waterfall of trusted external data sources, roughly doubling the contact-level match rate to 35-45% compared to Pro's 15-20%.

At $199/month for the same 600 credits, you pay a $50 premium for higher identification rates. Everything else mirrors the Pro plan.

👉 The Bottom Line: Pro+ makes sense for teams where higher match rates justify the premium, but even at 45% coverage, most visitors remain anonymous.

RB2B Additional Costs and Hidden Fees

Beyond base subscriptions, RB2B's true costs show up through several add-ons:

Overage Charges:

• Starter: 45¢ per credit over plan limit

• Pro and Pro+: 25¢ per credit over plan limit

• Calculated at the end of the billing cycle and added to the next month's fee

Additional Domains:

• Both Pro and Pro+ charge $99/month for additional domains (up to 5)

Contract and Billing Considerations:

• Subscriptions are month-to-month by default, with no annual plans available as of January 2026

• Credits expire at the end of each billing cycle without rolling over

• No pause option for subscriptions

• Downgrade and cancellation take effect immediately, and unused credits are forfeited

• General no-refund policy for all subscription charges

Source: RB2B

Where RB2B Falls Short

RB2B delivers fast, focused website visitor identification. But its narrow scope and pricing structure create real limitations for teams building a go-to-market motion:

Reactive-Only Intelligence

• RB2B identifies only visitors who have already arrived at your website

• No way to find buyers researching your category elsewhere on the web

• No buyer intent signals from third-party sources showing which companies are in-market

• Sales teams wait for prospects to come to them rather than finding prospects first

Limited Match Rates and U.S.-Only Coverage

• Even on Pro+, 35-45% person-level coverage leaves most visitors unidentified

• Person-level identification covers U.S. only; global traffic gets company-level data

• Lower-tier plans resolve just 15-20% of visitors, meaning 80-85% of identifiable traffic produces no actionable contact data

No Prospecting Database or Contact Enrichment

• RB2B identifies visitors but provides no broader database of contacts or companies to prospect into

• No access to direct-dial phone numbers, verified business emails, org charts, or technographics outside of visitor identification

• Teams still need separate tools for building prospect lists, enriching CRM records, and researching accounts

Missing Go-to-Market Capabilities

• No conversation intelligence, deal tracking, or pipeline analytics

• No marketing automation, ABM campaigns, or advertising audience tools

• No AI-powered outreach generation or account prioritization beyond basic ICP filtering

• Forces teams to stitch together multiple point solutions for a complete GTM stack

These limitations have led many growing sales teams to explore platforms that combine visitor identification with the full intelligence and execution toolkit that modern go-to-market requires.

Best RB2B Alternative: ZoomInfo

ZoomInfo is an AI-driven GTM platform built on a large data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails.

Source: ZoomInfo

Its GTM Context Graph processes 1.5B + data points daily, unifying this data with your CRM records, conversation transcripts, and behavioral signals to reveal the full context of your accounts.

That context fuels AI that shows not just what happened, but why, and which actions to take next. Your team can drive sales motions from the GTM Workspace for sellers, run GTM plays from GTM Studio for marketers and RevOps, or power their own tools through the API and MCP.

For teams that find RB2B's reactive approach, limited match rates, and narrow feature set constraining, ZoomInfo offers a more complete solution: buyer intent signals, conversation intelligence, and AI-driven execution tools that let teams find buyers before they ever visit a website.

ZoomInfo Lite: $0/forever

Unlike RB2B's free plan (which only shows company names), ZoomInfo Lite provides contact and company search with email addresses, CRM data enrichment, and the ReachOut Chrome Extension for prospecting from LinkedIn or company websites.

WebSights Lite adds up to 10 website visitor reveals per day, giving you both prospecting and visitor identification in one free product.

👉 The Bottom Line: ZoomInfo Lite provides more actionable free capabilities than RB2B's free plan, combining prospecting with website visitor identification at no cost.

ZoomInfo Sales Professional: Custom Pricing

The Professional tier gives access to ZoomInfo's core data platform with 300+ company attributes for market segmentation, direct dials and verified emails, and native CRM integrations.

Where RB2B's Pro plan at $149/month gives you visitor identification for one website, ZoomInfo Professional provides a full prospecting database covering 500M contacts across 100M companies worldwide.

👉 The Bottom Line: Professional provides the full prospecting foundation that RB2B lacks, enabling teams to find buyers rather than waiting for website visits.

ZoomInfo Sales Advanced: Custom Pricing

Advanced adds the intelligence layer that makes ZoomInfo more than a database. Buyer Intent data identifies companies actively researching your category across the web, not just those who visit your site.

Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success. Website visitor identification through WebSights resolves anonymous traffic to companies with contact details, covering the same ground as RB2B while embedding it in a broader intelligence system.

👉 The Bottom Line: Advanced provides the proactive intelligence RB2B cannot offer, identifying buyers before they reach your website while also tracking those who do.

Seismic's sales team attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals and reported 54% productivity gains using the platform. (Seismic Case Study)

ZoomInfo Sales Enterprise: Custom Pricing

Enterprise unlocks ZoomInfo's full AI capabilities: real-time buyer intent signals, AI-generated account summaries, and advanced workflow automation.

This tier provides the complete GTM intelligence platform with custom integrations and dedicated support for large-scale deployments.

👉 The Bottom Line: Enterprise makes sense for large GTM organizations where AI-driven intelligence and automation justify the investment through scale.

"ZoomInfo's not just a contact data company anymore. They've built a full system of execution. GTM Intelligence works the list, writes the outreach, triggers the play, and helps drive predictable growth." - Ian Brodie, CEO & Co-Founder (Levanta Case Study)

ZoomInfo Free Trial and Additional Products

ZoomInfo offers a 7-day free trial with no credit card required, providing access to core platform features including contact and company search, sales intelligence tools, intent signals, and email outreach.

Additional products beyond Sales plans:

Marketing Plans: Starting with Marketing Demand (75K credits, 25 intent topics, cross-channel advertising) through ABM Enterprise (unlimited intent topics, unlimited Display Network campaigns, AI-powered audience expansion).

Chorus: Conversation intelligence that captures and analyzes all customer calls, meetings, and emails, feeding context into the GTM Context Graph.

Chat: Data-powered website chat that identifies visitors and triggers tailored experiences based on company profile and intent signals.

GTM Workspace and GTM Studio: Execution surfaces for sellers and marketers, providing AI-driven workflows built on the GTM Context Graph.

Source: ZoomInfo

RB2B Feature Value Breakdown (vs. ZoomInfo)

Data Scope and Coverage

RB2B's Approach: RB2B does one thing with data: it identifies individuals who visit your website. Person-level identification covers U.S. traffic only, with match rates ranging from 15-20% on standard plans to 35-45% on Pro+.

Source: RB2B

The Demandbase partnership adds global company-level identification, bringing total resolution to 70-80% of traffic. But outside visitor identification, RB2B provides no broader contact database, no direct-dial phone numbers, and no company intelligence beyond what's captured during a website visit.

ZoomInfo's Approach: ZoomInfo maintains a B2B data platform of 500M contacts, 100M companies, 135M+ verified phone numbers, 120M direct-dial phone numbers, and 200M+ verified business emails.

Source : ZoomInfo

This data spans global coverage with 34M+ company profiles outside North America and 200M+ professional profiles outside NA, verified through a pipeline backed by 300+ human researchers achieving up to 95% accuracy on first-party data. Website visitor identification through WebSights is one feature within this broader platform.

🪙 Value Verdict: ZoomInfo provides a broader data foundation, combining visitor identification with a full prospecting database, verified phone numbers, and global company intelligence that RB2B does not offer.

SpringDB saw 2x-3x increases in campaign conversions across channels, a 300% increase in database usability, and 30-50% uplift in average deal size using ZoomInfo's enriched data. "You'll get 10x the value if you think of ZoomInfo as a full platform and not just a tool for one team," said John Kotsuros, Founder and CEO. (SpringDB Case Study)

Proactive vs. Reactive Intelligence

RB2B's Approach: RB2B operates on a reactive model. It identifies visitors after they arrive at your site, delivering names, LinkedIn URLs, and (on Pro and above) email addresses. Features like Hot Pages and Hot Leads add prioritization filters that help teams focus on visitors who match their ICP or viewed high-intent pages like pricing or case studies.

Source: RB2B

But the platform cannot tell you about buyers researching your category on other websites, competitors gaining traction, or accounts showing purchase signals elsewhere.

ZoomInfo's Approach: ZoomInfo combines reactive visitor identification with proactive buyer intelligence. Buyer Intent data tracks signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly, revealing which companies are researching topics related to your solution across the broader web.

Guided Intent, exclusive to ZoomInfo, identifies the specific topics correlated with deal success rather than requiring manual topic selection. Your team sees buyers before they ever visit your website.

🪙 Value Verdict: ZoomInfo serves teams that want to find buyers first. RB2B is limited to identifying those who find you.

Integration Ecosystem and Workflow Depth

RB2B's Approach: RB2B offers 50+ native integrations including Slack, Microsoft Teams, HubSpot, Salesforce, Clay, Apollo, and Zapier.

Source: RB2B

But integration access is gated by plan: the Free plan is Slack-only, Starter adds LinkedIn URLs to Slack but excludes email addresses and all other integrations, and only Pro and above unlock the full ecosystem. The platform pushes identified visitor data outward but doesn't pull intelligence back in.

ZoomInfo's Approach: ZoomInfo's App Marketplace lists 120 partner integrations spanning CRM, marketing automation, sales engagement, revenue intelligence, and data warehouses.

Beyond integrations, API access is included in all relevant plans, and the MCP server connects ZoomInfo's intelligence directly to AI agents and custom applications. GTM Studio orchestrates multi-channel campaigns triggered by buyer behavior, and GTM Workspace gives sellers an execution surface with AI-driven actions.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo provides deeper integration capabilities and native execution tools. RB2B focuses on pushing visitor data to external systems.

"The plug-and-play aspect of the API means I can integrate it very easily into any process and get information at a moment's notice," said Jerry Wilson, Senior Marketing Intelligence Analyst at BDO Canada, noting an 87% reduction in time spent on data dashboard updates. (BDO Canada Case Study)

Pricing Model and Total Cost

RB2B's Approach: RB2B uses transparent, published pricing starting at $79/month for Starter and scaling through Pro ($149-$50,000/month based on credits) and Pro+ ($199+/month). Costs correlate with website traffic volume.

But credits expire monthly without rollover, overage charges of 25-45 cents per resolution can accumulate on high-traffic sites, and additional domains cost $99/month. RB2B covers only visitor identification, so teams still need separate prospecting, intent data, CRM enrichment, and engagement tools.

ZoomInfo's Approach: ZoomInfo uses custom-quoted, seat-and-credit-based pricing with no publicly listed rates. Annual contracts are standard, and the investment is higher than RB2B's entry-level plans.

But the platform replaces multiple point solutions: prospecting databases, intent data providers, visitor identification tools, CRM enrichment services, and conversation intelligence platforms. For teams paying for several of these separately, ZoomInfo can consolidate spend while delivering more complete intelligence.

🪙 Value Verdict: RB2B is more affordable at the entry level for teams focused solely on visitor identification. ZoomInfo represents a larger investment but eliminates the need for multiple separate tools, often reducing total GTM stack costs.

Final Verdict: RB2B vs. ZoomInfo

The choice between RB2B and ZoomInfo depends on whether you need a visitor identification tool or a complete go-to-market platform:

RB2B is a focused website visitor identification tool for sales teams who want to know who is browsing their website. With published pricing from $0 to $199+/month based on credit volume, it lets small teams get contact-level identification for U.S. visitors running within minutes, delivering LinkedIn profiles and (on Pro plans) business emails to Slack or CRM.

This credit-based model works best for early-stage companies testing visitor identification as a lead source, sales teams with lower-traffic websites that fit within credit limits, and organizations that already have separate tools for prospecting, intent data, and engagement.

ZoomInfo is an AI-driven GTM platform that combines B2B data with buyer intent signals, conversation intelligence, and AI-powered execution.

By fusing 500M contacts, 100M companies, and 200M+ verified business emails with your CRM records and behavioral signals through its GTM Context Graph, it provides the full context behind every account and deal. That intelligence reaches teams through GTM Workspace for sellers, GTM Studio for marketers and RevOps, and APIs and MCP for any custom tool.

This makes it essential for go-to-market teams that need to find and engage buyers rather than wait for website visits, enterprises requiring global data coverage and verified direct dials, and organizations ready to consolidate their GTM stack into one platform that handles prospecting, intent, visitor identification, enrichment, and execution together.

Get started with ZoomInfo here.

The difference isn't just data scope. It's go-to-market philosophy. RB2B asks "Who visited my website today?" ZoomInfo asks "Who should my team be engaging right now, and why?"

RB2B Pricing FAQ

Is RB2B free to use?

RB2B offers a permanent free plan with 150 monthly resolutions, but it's limited to company-level identification only. As of January 2026, the free plan no longer provides individual contact data (names, email addresses, LinkedIn URLs, or job titles). To access person-level identification, you need at least the Starter plan at $79/month.

How much does RB2B cost per identified visitor?

Costs vary by plan and volume. On the Starter plan ($79/month for 300 credits), each identification costs about 26 cents. Pro starts at $149/month for 600 credits (25 cents each), dropping to roughly 10 cents per credit at the 5,000-credit tier ($499/month). Overages add 45 cents per credit on Starter or 25 cents on Pro and Pro+.

What's the difference between RB2B Pro and Pro+?

Both plans offer the same integrations and features. The only difference is match rate: Pro provides 15-20% person-level identification coverage, while Pro+ achieves 35-45% through a premium resolution waterfall that draws from additional external data sources. Pro+ costs $50 more per month at each credit tier.

Does RB2B work outside the United States?

RB2B's person-level identification (names, LinkedIn URLs, emails) works only for U.S.-based website visitors. Through its Demandbase partnership, RB2B can identify company-level data for global traffic, but individual contact information remains limited to U.S. visitors on all plans.

Do RB2B credits roll over?

No. Credits refresh at the start of each billing cycle and expire at the end without rolling over. If you purchase 600 credits and only use 400, the remaining 200 are forfeited. There is no option to pause your subscription to preserve unused credits.

Can I cancel RB2B at any time?

Yes. RB2B subscriptions are month-to-month by default with no contracts required. You can upgrade, downgrade, or cancel at any time without penalties. Cancellation takes effect immediately, and any unused credits from the current billing period are forfeited with no refunds.

How does ZoomInfo compare to RB2B for website visitor identification?

ZoomInfo includes website visitor identification through WebSights as one feature within a broader platform. While RB2B focuses on identifying website visitors, ZoomInfo adds buyer intent data, a database of 500M contacts with verified phone numbers and emails, conversation intelligence, AI-powered outreach, and CRM enrichment. The trade-off is higher cost for broader capabilities.

Is RB2B or ZoomInfo better for small teams?

RB2B's lower entry price ($79/month) and quick setup make it accessible for small teams that only need visitor identification. ZoomInfo's free Lite tier provides a starting point at no cost, but paid plans require custom pricing and a larger commitment. Small teams focused solely on identifying website visitors may prefer RB2B, while those ready for a full GTM platform benefit more from ZoomInfo.