ZoomInfo Blog

Proven strategies and plays that actually help you do your job.

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    Beyond the CRM: Fueling AI Agents with Go-to-Market Intelligence

    Go-to-market success isn’t just about hustle. It also takes harmony: Product and revenue, data and intuition, creativity and execution.  For too many companies today, that level of alignment remains a pipe dream. But it doesn’t have to be that way. ZoomInfo CEO Henry Schuck recently sat down to discuss this and more with Sangram Vajre, […]

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    strategies

    Activity is Up, Impact is Stalled. Here’s How to Beat the AI Illusion

    B2B revenue teams aren’t struggling because of a lack of tools or automation. They’re struggling because they’ve built systems that are too rigid to respond to how buyers actually behave.

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    strategies

    Best B2B Contact Database Platforms for 2025

    No matter how tight your go-to-market strategy or how skilled your sales team, one hard truth remains: it’s nearly impossible to reach scale in B2B by relying purely on inbound tactics.  That means finding qualified prospects and converting them at a predictable rate, a job you simply can’t do without clean, accurate, and up-to-date contact […]

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    AI in RevOps Survey: Here’s How AI Power Users Get Real Results

    AI is a force multiplier for revenue operations, with early adopters already unlocking clear advantages across go-to-market systems. And those advantages are helping RevOps teams step into the spotlight as key architects of growth and strategic direction. Those are among the findings in ZoomInfo’s State of AI 2025 Report, drawn from a survey of more […]

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    strategies

    How to Build a Successful Go-to-Market Strategy

    Whether you’re a startup launching a new product or an enterprise expanding into new territories, a unified go-to-market strategy is essential to success and strong, sustainable growth. But too many businesses mistakenly think of their go-to-market strategy as a static process — do it once, and let it ride.  The best go-to-market strategies are repeatable, […]

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    strategies

    The Playbook Fallacy: Scaling Creativity, Not Process, Wins in GTM

    For over a decade, our profession has optimized B2B revenue around predictability: templates, playbooks, automation. In effect, we’ve tried to industrialize go-to-market.  But now, the old model is breaking down. Generic sequences don’t break through. Bloated tech stacks and siloed data leave teams paralyzed. And trying to copy your top performers doesn’t scale, because the […]

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    strategies

    The CMO’s Guide to Smarter ABM: Driving ROI with GTM Intelligence

    Marketing teams are expected to do more with less. And the pressure is greater than ever.  Charged with generating pipeline, proving ROI, and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented tech stacks and static […]

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    strategies

    AI Survey: Marketers are Leading the Way in GTM AI Adoption

    Marketers are the most enthusiastic adopters of AI tools across go-to-market, with significantly higher rates of weekly and daily AI use compared to sales and operations peers, according to a survey of more than 1,000 GTM professionals. Those marketing power users are using AI to get work done faster, launch higher-performing campaigns, and drive deeper […]

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    Marketing Account Intelligence Software Rankings

    Businesses are constantly seeking ways to gain an edge and connect with their ideal customers more effectively. This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. With marketing account […]

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    strategies

    ZoomInfo Just Changed its Ticker Symbol from ZI to GTM. Here’s Why

    ZoomInfo has never settled for being “just” anything.  Not just a data provider. Not just another AI tool. And definitely not just another tech company. We’ve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution. That’s why, nearly five years after our IPO, […]

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    strategies

    Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer

    Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots.  You’ve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a […]

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