Strategy Articles | The Pipeline | ZoomInfo

How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Account-Based Marketing9 min read

How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Brianna Conley

Brianna Conley

Content Specialist

Data Management: Removing Barriers to Effective GTM Motions

Data as a Service9 min read

Data Management: Removing Barriers to Effective GTM Motions

Vivian Tejeda

Vivian Tejeda

Content Manager

Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Marketing Strategy11 min read

Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Bryan Law

Bryan Law

Chief Marketing Officer

Talent Acquisition: The Art of Hiring Top Talent in 2023

Recruiting Strategy7 min read

Talent Acquisition: The Art of Hiring Top Talent in 2023

Vivian Tejeda

Vivian Tejeda

Content Manager

Building an ABM Tech Stack: The Top 4 Components You Need

Account-Based Marketing7 min read

Building an ABM Tech Stack: The Top 4 Components You Need

Brianna Conley

Brianna Conley

Content Specialist

Why Direct-Dial Office Numbers Are a Sales Leader’s Secret Weapon

Why Direct-Dial Office Numbers Are a Sales Leader’s Secret Weapon

Dan Shewan

Dan Shewan

Senior Content Manager

Go-to-Market for All: Introducing the New GTM Plays

Go to Market7 min read

Go-to-Market for All: Introducing the New GTM Plays

Henry Schuck

Henry Schuck

CEO, Founder

Sales Strategy 101: The Ultimate Guide

Sales Prospecting9 min read

Sales Strategy 101: The Ultimate Guide

Brianna Conley

Brianna Conley

Content Specialist

Sales Prospecting Strategy Guide: 4 Steps to Find More Prospects

Intent Data8 min read

Sales Prospecting Strategy Guide: 4 Steps to Find More Prospects

Dan Shewan

Dan Shewan

Senior Content Manager

3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Demand Generation5 min read

3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Brianna Conley

Brianna Conley

Content Specialist

How to Drive a Diverse, Equitable, and Inclusive Recruiting Process

Diversity and Inclusion6 min read

How to Drive a Diverse, Equitable, and Inclusive Recruiting Process

Robert Daugherty

Robert Daugherty

Senior Vice President, Talent Acquisition

Where Are Business Decisions Really Being Made?

Data as a Service2 min read

Where Are Business Decisions Really Being Made?

Vivian Tejeda

Vivian Tejeda

Content Manager

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