Strategy Articles | The Pipeline | ZoomInfo

AI, Automation, Intent: The State of Account-Based Marketing in 2023

Account-Based Marketing4 min read

AI, Automation, Intent: The State of Account-Based Marketing in 2023

Calen Holbrooks

Calen Holbrooks

Vice President, Integrated Marketing

How Intent Data Helps Sellers Convert A-List Accounts

Intent Data7 min read

How Intent Data Helps Sellers Convert A-List Accounts

Brianna Conley

Brianna Conley

Content Specialist

Powering Revenue Intelligence: Concepts & Tech for Sales

Go to Market8 min read

Powering Revenue Intelligence: Concepts & Tech for Sales

Dan Shewan

Dan Shewan

Senior Content Manager

B2B Advertising KPIs: Tighter Alignment, Better Results

Account-Based Marketing6 min read

B2B Advertising KPIs: Tighter Alignment, Better Results

Jesse Miller

Jesse Miller

Product Manager

5 Ways to Break Down Data Silos in Your Business

OperationsOS9 min read

5 Ways to Break Down Data Silos in Your Business

ZoomInfo

ZoomInfo

How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Account-Based Marketing9 min read

How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Brianna Conley

Brianna Conley

Content Specialist

Data Management: Removing Barriers to Effective GTM Motions

Data as a Service9 min read

Data Management: Removing Barriers to Effective GTM Motions

Vivian Tejeda

Vivian Tejeda

Content Manager

Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Marketing Strategy11 min read

Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Bryan Law

Bryan Law

Chief Marketing Officer

Talent Acquisition: The Art of Hiring Top Talent in 2023

Recruiting Strategy7 min read

Talent Acquisition: The Art of Hiring Top Talent in 2023

Vivian Tejeda

Vivian Tejeda

Content Manager

Building an ABM Tech Stack: The Top 4 Components You Need

Account-Based Marketing7 min read

Building an ABM Tech Stack: The Top 4 Components You Need

Brianna Conley

Brianna Conley

Content Specialist

Why Direct-Dial Office Numbers Are a Sales Leader’s Secret Weapon

Why Direct-Dial Office Numbers Are a Sales Leader’s Secret Weapon

Dan Shewan

Dan Shewan

Senior Content Manager

Go-to-Market for All: Introducing the New GTM Plays

Artificial Intelligence7 min read

Go-to-Market for All: Introducing the New GTM Plays

Henry Schuck

Henry Schuck

CEO, Founder

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