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Reyna LaRiccia

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about

Reyna began her tenure at ZoomInfo in 2019 after graduating from Colgate University with a BA in English Literature and Film and Media. After graduation Reyna knew she wanted to pursue a career in content writing, and so found herself applying to the Content Marketing Specialist position at ZoomInfo. Initially writing solely for ZoomInfo’s blog, Reyna also gained experience in writing social media, web page, CTA, and landing page copy. Her most recent focus is on creating content around data as a service topics, as well as industry and trends pieces. In her free time Reyna enjoys making trips back to her hometown in Ohio, rock climbing, practicing film photography, and exploring the nature that surrounds Boston.

latest posts

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Let’s Get Personal: B2B Marketing Personalization

A Guide to Identifying Your Target Market

byReyna LaRiccia

14 Examples of Socially Responsible Business Leaders

byReyna LaRiccia

How To Use Personas For Better Marketing

byReyna LaRiccia