When customers speak, we listen. And we like what they’re saying.
ZoomInfo has been named a Customers’ Choice in the 2025 Gartner® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report.
For us, this recognition highlights the unique value that Go-to-Market Intelligence delivers for marketers everywhere and reinforces our dedication to shrinking the gap between ideas and execution in GTM.
What Customers’ Choice Really Means
What sets this recognition apart?
Unlike analyst-driven reports, the Gartner Voice of the Customer is built on direct feedback from real users: the GTM professionals building pipeline, executing campaigns, and driving revenue.
Vendors placed in the upper-right Customers’ Choice quadrant have scores that meet or exceed the market average for both User Interest & Adoption and Overall Experience. ZoomInfo generated the most reviews in the ABM category, with an overall 4.7/5 average rating across 84 reviews as of February 2025.
For us, this isn’t a vanity win. It’s a validation of impact, value, and execution from the audience that matters most: our customers.
ABM Built for Outcomes
We didn’t build ZoomInfo Marketing to check boxes or chase buzzwords. We built it because ABM was still broken.
Legacy ABM platforms were slow to implement, disconnected from sales, and relied too heavily on surface-level signals. Marketers were left with bloated tech stacks and lagging ROI. Sales teams were disengaged. And the promise of true go-to-market alignment remained unfulfilled.
ZoomInfo changed that.
ZoomInfo Marketing and ZoomInfo Copilot unify data, signals, automation, and engagement in one place to make ABM at scale simple:
- Speed to Value: Fast onboarding, seamless integrations, and instant visibility across your funnel.
- End-to-End Coordination: Run ads, send emails, and trigger sales outreach, all from a shared data foundation.
- Deeper Insights: Go beyond intent and surface real-time buying signals like product launches, executive hires, funding rounds, and more.
- AI-Powered Scale: Copilot’s contextual recommendations allow GTM teams to act at the moment of opportunity.
A Platform Sales Actually Uses
If sales isn’t using your ABM data, you’re not running ABM. You’re just running ads.
ZoomInfo is different. We already power the workflows of thousands of the world’s top sales teams, ensuring a frictionless handoff between marketing insights and sales action. It’s why we’ve seen customers cut the average sales cycle by 32 days and increase marketing campaign ROI by 60%.
And now, we’re seeing those results recognized.
Recognition That Reflects Results
Being named a Customers’ Choice in the 2025 Gartner Voice of the Customer Report for ABM Platforms is a major milestone for ZoomInfo, but we think it’s also a message that ABM is evolving. And we believe this recognition reflects trust in ZoomInfo because we focus on what matters: results.
We’re grateful to our customers for the trust, feedback, and partnership. This recognition is yours as much as it is ours.
And to the GTM teams still waiting for your ABM tech to deliver? Maybe it’s time to expect more.
Gartner, Voice of the Customer for Account-Based Marketing Platforms, by Peer Contributors, June 25, 2025.
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