ZoomInfo named the only Customers' Choice in the 2025 Gartner Voice of the Customer for ABM Platforms
When customers speak, we listen. And we like what they're saying.
ZoomInfo, an all-in-one AI GTM Platform, has been named the only vendor positioned in the Customers' Choice quadrant in the 2025 Gartner Peer Insights Voice of the Customer Report for Account-Based Marketing Platforms. For B2B marketing leaders and demand generation practitioners evaluating ABM platforms, this recognition carries a specific weight: it comes entirely from verified end-user reviews, not analyst assessments.
For us, this recognition highlights the unique value that Go-to-Market Intelligence delivers for marketers everywhere and reinforces our dedication to shrinking the gap between ideas and execution in GTM.
How the Gartner Voice of the Customer report works
The Gartner Peer Insights Voice of the Customer is a structured evaluation document built entirely from verified end-user reviews submitted to the Gartner Peer Insights platform. Unlike the Magic Quadrant, which reflects Gartner analyst research, vendor briefings, and strategic assessments, the Voice of the Customer report is practitioner-driven. It aggregates the day-to-day experience of the GTM professionals who have actually deployed and run these platforms, making it the peer signal that complements the analyst signal.
Vendors are scored on two axes: Overall Experience and User Interest and Adoption. Achieving Customers' Choice status requires exceeding market averages on both axes simultaneously. A high satisfaction rating alone is not enough; a vendor also needs strong adoption momentum among reviewers. This dual-axis requirement means the designation reflects both quality of experience and breadth of active use, not just a favorable rating from a small sample.
ZoomInfo generated the most reviews in the ABM category, with an overall 4.7/5 average rating across 84 reviews as of February 2025. That volume and consistency across both scoring axes is what placed ZoomInfo in the Customers' Choice quadrant as the only vendor in that position.
For ABM buyers, the practical distinction is straightforward: the Voice of the Customer tells you how real users rate their day-to-day experience on these platforms. The Magic Quadrant tells you about long-term vendor viability and strategic positioning. Used together, they give you both the practitioner signal and the analyst signal.
ABM built for outcomes, not optics
Many ABM platforms excel at campaign execution but struggle to connect marketing signals to sales action in real time, leaving teams with strong top-of-funnel metrics but weak closed-loop attribution. Marketers were left with bloated tech stacks and lagging ROI. Sales teams were disengaged. And the promise of true go-to-market alignment remained unfulfilled.
ZoomInfo changed that.
ZoomInfo Marketing and GTM Workspace unify data, signals, automation, and engagement in one place to make ABM at scale simple. ZoomInfo, an all-in-one AI GTM Platform, unifies data, signals, automation, and engagement in one place to make ABM at scale simple:
Speed to value: Fast onboarding, seamless integrations, and instant visibility across your funnel.
End-to-end coordination: Run ads, send emails, and trigger sales outreach, all from a shared data foundation.
Deeper insights: Go beyond intent and surface real-time buying signals like product launches, executive hires, funding rounds, and more.
Intelligent execution: GTM Workspace's AI agents analyze buying signals and surface prioritized account recommendations with pre-drafted outreach, so GTM teams act at the moment of opportunity rather than reacting to last quarter's data.
Powered by the GTM Context Graph, ZoomInfo's intelligence layer that processes 1.5B+ data points daily, the platform fuses CRM data, conversation signals, and third-party intent into a unified view of which accounts are ready to act and why. This is the load-bearing intelligence claim: the GTM Context Graph doesn't just collect signals, it reasons across them to surface the accounts and contacts most likely to convert, at the moment when outreach will land.
The result is ABM that connects marketing campaigns to sales sequences from a single data foundation, so the signals marketing surfaces are the same signals sales acts on.
Why sales teams actually use ZoomInfo ABM data
If sales isn't using your ABM data, you're not running ABM. You're just running ads.
ZoomInfo powers the workflows of 35,000+ companies worldwide, ensuring a frictionless handoff between marketing insights and sales action. Customers using ZoomInfo have cut the average sales cycle by 32 days and increased marketing campaign ROI by 60%, according to the ZoomInfo Customer Impact Report 2025.
Named customers bear this out. Smartsheet increased MQLs by 84% and improved opportunity rates by 26% after deploying ZoomInfo Marketing, a result that reflects what happens when audience targeting is built on real-time buying signals rather than static quarterly lists.
The best ABM program fails if sales cannot act on the signals marketing surfaces. ZoomInfo's shared data foundation means marketing campaigns and sales sequences run from the same account intelligence, so outreach lands when intent is highest. That alignment is not a feature you configure once; it is the architecture the platform is built on.
For demand gen and marketing ops leaders who have lived through the frustration of handing off intent signals to a sales team that doesn't trust the data, this matters. When both teams work from the same verified signals, the handoff stops being a friction point and starts being a force multiplier.
What this recognition means for ABM buyers
For ABM practitioners evaluating platforms, the Customers' Choice designation carries a specific signal: it reflects the experience of practitioners who have actually deployed and run ABM programs on these platforms, not analyst assessments of vendor strategy.
ZoomInfo has been recognized as a Leader in the Gartner Magic Quadrant for ABM Platforms in both 2024 and 2025, and now as the only Customers' Choice in the 2025 Voice of the Customer report. That means both the analyst signal and the practitioner signal point in the same direction. Consecutive recognition across both report types is unusual and reflects consistency of execution, not a single strong cycle.
If you are evaluating ABM platforms, use the Voice of the Customer report to validate peer experience alongside the Magic Quadrant's strategic vendor assessment. The two reports answer different questions: the VoC tells you whether users are satisfied and actively adopting the platform day-to-day; the Magic Quadrant tells you whether the vendor has the strategic positioning and R&D investment to remain a reliable partner over time. Both questions matter for a platform decision with a multi-year horizon.
We're grateful to our customers for the trust, feedback, and partnership that made this recognition possible.
Ready to see how ZoomInfo's ABM platform performs for teams like yours? Request a demo.
Frequently asked questions
What is the Gartner Voice of the Customer report for ABM platforms?
The Gartner Peer Insights Voice of the Customer is a document that aggregates verified end-user reviews from the Gartner Peer Insights platform into a structured evaluation for B2B buyers. Unlike the Magic Quadrant, which reflects analyst research and vendor briefings, the Voice of the Customer report is entirely practitioner-driven. Vendors are scored on two axes: Overall Experience and User Interest and Adoption. To achieve Customers' Choice status, a vendor must exceed market averages on both axes with a qualifying minimum number of reviews.
Which ABM platforms were named Gartner Customers' Choice in 2025?
In the 2025 Gartner Peer Insights Voice of the Customer Report for Account-Based Marketing Platforms, ZoomInfo was the only vendor positioned in the Customers' Choice quadrant. ZoomInfo achieved this designation with 84 qualifying reviews and a 4.7 out of 5 average rating as of February 2025, exceeding market averages on both Overall Experience and User Interest and Adoption. The full report is available through Gartner Peer Insights.
How is the Gartner Voice of the Customer different from the Magic Quadrant?
The Gartner Voice of the Customer is based entirely on verified end-user reviews aggregated through Gartner Peer Insights. The Magic Quadrant reflects Gartner analyst research, vendor briefings, and strategic assessments. For ABM platform buyers, the Voice of the Customer is the practitioner signal: it tells you how real users rate their day-to-day experience. The Magic Quadrant is the analyst signal: it tells you about long-term vendor viability and strategic positioning. Use both together for a complete evaluation.
How does ZoomInfo Marketing help with ABM at scale?
ZoomInfo Marketing, part of ZoomInfo's all-in-one AI GTM Platform, enables ABM teams to build audiences from real-time buying signals, run coordinated campaigns across paid, email, and sales outreach from a shared data foundation, and measure pipeline impact with closed-loop attribution. The GTM Context Graph processes 1.5B+ data points daily to surface which accounts are showing intent and why, so campaigns reach the right buyers at the right moment rather than against stale quarterly snapshots.
What buying signals does ZoomInfo surface for ABM campaigns?
ZoomInfo surfaces real-time behavioral and firmographic signals including product launches, executive hires, funding rounds, intent topic spikes, and website visitor activity. These signals are processed through the GTM Context Graph, which fuses third-party intent data with CRM records and conversation intelligence to identify not just which accounts are researching a topic but which contacts within the buying committee are most active. This goes beyond broad intent topics to pinpoint the specific personas and timing that matter for ABM outreach. See how Smartsheet's 84% MQL increase reflects what happens when buying signals connect to the full buying committee, not just company-level intent.
Gartner, Voice of the Customer for Account-Based Marketing Platforms, by Peer Contributors, June 25, 2025.
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