Scenario
Interacting with prospects via chatbot is a valuable opportunity to connect in real-time, answer their questions, and point them in the right direction. However, the buyer has control over these conversations and can leave at any time.
If a prospect abandons a conversation before providing contact information or filling out a form, use the IP and company data in ZoomInfo’s Intelligence platform to identify the chatbot visitor’s company and enrich that data to identify the company’s likely buying group. Then set up an automated email sequence to the buying group. By reaching out to other potential decision-makers, you can ensure that this is not a missed opportunity, but rather a starting point to engage with the right people.
Trigger
- Abandoned chatbot conversation with no form fill or contact information
Action
- Enrich company data to idenify potential buying committee
- Email sent to other decision-makers at the company