When a customer adds new licenses or products or reaches a certain milestone, launch a direct mail campaign or send a gift to celebrate the occasion. Maybe they’ve crossed a certain number of users or sent a million emails. Find meaningful statistics based on your product offering that signifies duration, volume, or usage. Set predefined milestones like license counts or time durations. For example, send a gift to celebrate five years of being a client, reaching 10,000 users, or appearing in a million searches. You can surface customer milestones through news or Scoops on the ZoomInfo platform.
- When an account has been a customer for a certain period of time, such as five or ten years
- When a customer adds on a new product or license
- When a customer hits a certain internal benchmark on product usage
- Email, direct mail, or send a gift