When a customer adds new licenses or products or reaches a certain milestone, launch a direct mail campaign or send them a gift to celebrate the occasion. Maybe they’ve crossed a certain number of users or sent a million emails. Find meaningful statistics based on your product offering that signifies duration, volume, or usage. Set predefined milestones like license counts or time durations. For example, send congratulations for five years of being a client, reaching 10,000 users, or appearing in a million searches.
You can also surface customer milestones through news or Scoops on the ZoomInfo platform.
- When an account has been a customer for a predetermined period of time, such as five or ten years
- When a customer adds on a new product or license
- When a customer hits a certain internal benchmark on product usage
- Email, direct mail, or send a gift