You’re sponsoring or hosting an event and want to keep it in mind for potential attendees. Send three email blasts: the first should be sent a month out from the event, the second should be sent two weeks out from the event, and the last email should be sent a day or two out. Each email should state the who, what, when, where, and why — and the tone should be more urgent as you get closer to the event.
If possible, offer a discount code to drive ticket sales. In addition to increasing brand awareness, those who click through the email and sign up can be deemed warm leads, and those who actually show up can be deemed hot leads that your sales team can follow up with after the event.
- Upcoming event
- Email automation