Event reminder sequence

Scenario

You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Each email should state the who, what, when, where, and why—with the tone becoming more urgent as the event gets closer.

In addition to increasing brand awareness, attendees who click through the emails and sign up can be deemed warm leads. Those who do show up are hot leads that your sales team should follow up with after the event.

[name], join [your company name] at [event name]!

Preview Text:
Register and join our session with [your company name]’s [job title], [speaker name]

Body Copy:

Hi [name],

The sun is shining, the weather is warm, and the [event name] is almost here. We’re getting excited for all things sales and marketing, and we hope you are too!

We wanted to let you know about our session at the event with [your company name]’s [job title], [speaker name] titled [name of event session].

After this session, you’ll walk away knowing how [your company name] [key takeaway of session].

Don’t miss out on this much-anticipated event! Save your seat before it’s too late.

CTA: Register Now

See you soon!
The [your company name] Team

ZoomInfo

Scenario

Trigger

Action

[name], join [your company name] at [event name]!