Social media channels can create brand awareness and build a community of followers and advocates for your company. Experiment with content and messaging to identify what resonates with your audience in order to build winning approaches. By measuring increases in engagement (such as likes, comments, shares, or followers), you can identify content that your followers find valuable and invest in the creation and sharing of similar content.
- A spike in social engagement
- Generate similar content and leverage your entire employee base to amplify the sharing of that content on professional and social networks and through email campaigns.