One of the most untapped audiences to target is your current customers. They’ve already bought into your value proposition and experienced it firsthand. They’re often hungry for additional value and receptive to additional offers. Send in-app messages to these valued users to highlight new products and features, as well as content that drives adoption, usage, and engagement.
- New feature released
- Adoption and engagement content
- Launch in-app message
- Call to action
- Product walkthrough