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Use in-app messages to highlight a product or feature


One of the most captive audiences at your disposal are the users in your application or your current customers. They’ve already bought into your value proposition and experienced it firsthand. They are often hungry for additional value and receptive to additional offers. With a solution like Pendo, you can serve targeted messages to users based on their behavior, usage, and persona. Use these to highlight new products and features, as well as content that drives adoption, usage, and engagement.


  • New feature released
  • Customer journey milestones (ie. new customer, upsell cycle, renewal approaching)
  • Adoption and engagement content


  • Launch in-app message
  • Call to action
  • Product walkthrough