Seize the opportunity to leverage a new product feature or functionality when it becomes available by sending release communications to three high-level groups:
• Customers who already provisioned the new feature
• Existing customers who don’t have the feature
• New prospects
If you are releasing multiple features in a short period of time, it’s better to roll all the updates into a single communication, such as a newsletter.
- New feature released
- Email sent to contacts most likely to use the feature