This is an opportunity to leverage new product functionality when it becomes available. Everyone likes to know when they have more capacity. Send feature release communications to three high-level groups:
- Customers who already provisioned the new feature
- Existing customers who don’t have the feature
- New prospects
If companies are releasing multiple features each week, it’s better to roll all updates into a single communication, such as a newsletter.
- New feature released
- Email sent to contacts most likely to use the feature