New product or feature announcement

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Seize the opportunity to leverage a new product feature or functionality when it becomes available by sending release communications to three high-level groups:

• Customers who already provisioned the new feature
• Existing customers who don’t have the feature
• New prospects

If you are releasing multiple features in a short period of time, it’s better to roll all the updates into a single communication, such as a newsletter.


  • New feature released


  • Email sent to contacts most likely to use the feature