New product or feature release announcement

Scenario

Seize the opportunity to leverage a new product feature or functionality when it becomes available by sending release communications to three high-level groups:

• Customers who already provisioned the new feature • Existing customers who don’t have the feature • New prospects

If you are releasing multiple features in a short period of time, it’s better to roll all the updates into a single communication, such as a newsletter.

[feature name] - Now Available

Hey [first name],

Great news! [feature name] is now available as part of your existing package. You can start using it immediately at no additional cost.

If you are not yet familiar with [feature name], once you get it set up (which takes less than a minute), anyone at your company who uses [product] will be able to [value proposition].

Follow these three easy steps to get started:

-Watch this video or follow this document to set up [feature name]. -Send this video out to the users in your organization so they know about the new capabilities you’ve set up for them. -Start working on your employee-of-the-month acceptance speech. After people get a taste of using [feature name], you should be a shoo-in for that award.

In all seriousness, some of our product managers have said they think this is the most important product improvement we’ve made in several years—and trust me, we’ve made a LOT. I can’t wait for you to give it a shot.

Reach out with any questions. [first name]

New product or feature announcement

ZoomInfo

Scenario

Trigger

Action

[feature name] - Now Available