Scenario
New leads can be automatically added to nurture campaigns based on the content topic, related topics, or their job function—with the goal of converting them to a marketing qualified lead (MQL). Automated lead nurturing campaigns can increase the rate of conversion of initial leads to high-value leads, and also shorten the time it takes for them to convert.
Triggers
• Web form submission • Content download
Actions
• Add prospect to weekly nurture email campaign • Offer content related to the lead’s topic interests or job role