Run targeted display ads at the people you’ve scheduled for upcoming demos. When they’re surfing around the web, they’ll see your ads everywhere. This makes you more present in their world and gives you a share of their thought process. It’s a subliminal thing: By the time you meet, you’re already familiar to them.
• You’ve scheduled a demo
• Before your upcoming meeting, run targeted ads at the attendees
• Make the ads a constant presence when they’re searching the web