Scenario

Event managers typically receive a list of companies that will be attending an upcoming event. Unfortunately, they might not receive information critical to prospecting, such as the names and contact information of attendees.

By leveraging a B2B data provider, they can reference company organization charts and reporting structures to identify contacts that fit the profile of an attendee. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, a reception, or other tailored event. You could send gifts to high-value prospects to build rapport. 

Trigger 

  • Receive a list of companies or contacts that will be attending an event or webinar 

Actions 

  • Use your B2B data provider to identify contacts that fit the attendee profile
  • Schedule meetings, send invitations to related events, or send gifts ahead of the event