Identifying customers at risk of churn through a survey allows you to pinpoint renewal problems before they happen, potentially saving those customers. Email surveys to clients ahead of their renewal cycle to highlight any issues. If possible, include a gift offer to encourage participation. Assess their responses and take appropriate corrective actions to save the account.
AI models or basic customer health scores—such as usage data or complaints—can identify customers at risk of churn.
• Customer identified as a risk of churn
• Survey at-risk clients
• Analyze survey results to determine corrective actions
• Include a gift offer to encourage participation