Scenario
Sometimes prospects need a nudge in the right direction—especially if you’ve had no prior engagement with them. With your team, discuss who exactly should be eligible for gifting, and then set that criteria as an automated trigger in your marketing platform. For example, someone who is unengaged, not a previous customer, and has a director level or higher title might be deemed worthy of a gift nudge. Once the criteria is met, it will automate a message with a gift card attached, such as a $15 Amazon, Uber Eats, or Starbucks gift card. This small act shows the prospect you value them as a potential customer—and significantly increases the likelihood of receiving a response.
Trigger
- Gift-eligible prospect criteria is set and met
Action
- Automate a LinkedIn message or email offering the prospect a gift card