When you sell a product that has a usage revenue model — something that runs out over time — you should automate an upsell play to resupply your client’s inventory and maintain the account.
For example, at ZoomInfo, we sell credits to export companies and contacts. When those credits run low, it prompts a trigger to reach out to customers, informing them that their balance is low and they should purchase more credits or their service may be interrupted.
- Customer is close to using all credits
- Email to upsell and continue the relationship