It’s not enough to get new users set up with a product. Customer success teams must also monitor whether they log in and how often, plus how well the first 30 days of a contract progress. A short automated email campaign based on usage data can help you stay apprised of early customer concerns and ensure satisfaction with a new product.
Checking in with users early on can build customer loyalty and detect problems. Employ automation to assist with this effort.
- New users added
- New users are not engaged based on usage data
- New users hit 30 days into their contract
- Send short, automated email sequences to encourage users to re-engage, such as log in reminders or pointing out a useful feature
- Schedule check-in calls with users 30 days into a contract