Every sales team eventually hits the same wall: more prospects than time. Reps get spreadsheets full of accounts, but no real direction on where to start. Without clear signals, they chase leads that look good on paper but go nowhere.
It’s guesswork disguised as strategy.
ZoomInfo’s GTM Studio flips that script. Instead of pushing generic lists, it gives revenue teams a way to score and prioritize accounts using the signals that actually matter: technology usage, team sophistication, buying intent, and more.
All in a flexible workspace that feels more like an operating system than a static tool.
The result? Reps know exactly who to go after, and why. Managers can build workflows that align with how their teams sell. And operators get the confidence that their targeting is backed by data, not gut feel.
The Problem
Most sellers waste time working accounts that were never a fit to begin with. There’s no system for prioritization. No visibility into who’s actually in-market. And no fast way to layer in the insights that drive smarter outreach.
How GTM Studio Helps
GTM Studio makes it easy to build custom scoring models based on meaningful attributes like AI maturity, tech stack, and the presence of high-value titles. Operators can instruct GTM Studio to enrich prospect lists, pull in relevant signals, and even generate weighted scores using only natural language prompts.
AI takes care of the heavy lifting of building a formula and running the calculations. You get enriched, scored, prioritized leads that fit your team’s needs.
The Benefits
- More focus: Reps target the accounts with the highest intent and best fit.
- More context: Operators can layer in nuanced signals that actually reflect buying readiness.
- More control: You define the model. GTM Studio builds it, fast.
That’s how high-performing teams cut through noise and build pipeline that converts. To find out more about GTM Studio today, sign up here.