When a prospect makes it to the late stages of the sales cycle, you don’t want anything to hold up signing the deal. To encourage them to take action as soon as possible, extend an additional offer—such as access to added capabilities or features—to incentivize them to choose your company and close the deal.
Late stage in sales cycle
Evaluating advanced product package
Email with offer over and above what they’re evaluating
Hi [first name],
After our recent earnings call, and with the end of quarter looming, we’re pulling back on a few incentives. One of those that is expiring is access to a [product offer] upgrade, free of charge.
Access to our [product offer] single-handedly made the difference for [customer] when it came to achieving their growth goals in 2020. [product offer] will enable your teams to [benefits].
Let me know if this offer works for you or if there is something else that would help us move forward.
With your success in mind,
[sales rep name]
