Go/no-go on aging opportunities

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When an opportunity has been in limbo for a few months with no decision, revive it through outreach from your leadership team. By leveraging the credibility of your company leaders, you can get prospects to provide a ‘yes or no’ answer on continuing to pursue your solution.

Sending automated messaging from leadership can also save time by creating a sense of urgency for the buyer to
respond. Even if the prospect doesn’t want to continue—or can’t be convinced—getting a definitive answer allows you to move on and focus your efforts on companies that are more likely to buy.


  • Aged deal (example: 2-3 months of no decision) at end of month, quarter, or year


  • Automated email sent via sales leader