Apollo Pricing Plans and Features

Last updated: May 2026 | Source: Apollo pricing page

Quick Answer: How Much Does Apollo Cost?

Apollo offers four publicly listed tiers plus a custom enterprise option:

• Free (Starter): $0 forever, 10,000 email credits/mo (verified domains), 5 mobile credits/mo, 2 active sequences

• Basic: $49/seat/mo (annual) or $59/seat/mo (monthly), expanded credits, all email providers, 14-day trial available

• Professional: $79/seat/mo (annual) or $99/seat/mo (monthly), data enrichment, unlimited sequences, no record selection limit

• Organization: $119/seat/mo (annual) or $149/seat/mo (monthly), min 3 seats, SSO, custom reporting, advanced API access

• Enterprise (Custom): Contact sales for Fortune 500-grade security, governance, and custom integrations

The credit system is where the true cost lives. Apollo uses a hybrid model: a recurring seat fee plus consumable credits that get charged when you retrieve contact data, run AI research, use the dialer, or export records. If you exceed plan limits, you purchase additional credit packs.

For teams evaluating alternatives: ZoomInfo offers a free-to-start option (Lite plan) with custom pricing for paid plans.

Apollo Pricing Summary

Evaluating both platforms? Talk to someone to learn more about how ZoomInfo can help you.

Apollo Pricing: In-Depth Overview

Apollo's hybrid model combines a per-seat subscription with credit-based data consumption. Here is what each credit type costs and when it gets charged:

Apollo acknowledges that some features are only available with the "new credit system," while existing customers may be on a legacy system, creating a two-tier experience. Credits do not roll over between billing cycles and are non-refundable.

Apollo Free (Starter) Plan: $0/month

The Bottom Line: The free plan works for individual reps testing Apollo or running light email outreach. The 5-mobile-credit monthly cap makes phone prospecting impractical. After 100 days, accounts drop to 1 user.

Apollo Basic Plan: $49/seat/month (annual) or $59/seat/month (monthly)

The Bottom Line: Basic is Apollo's real entry point for professional email outreach. Teams that need CRM enrichment will need to upgrade to Professional.

Apollo Professional Plan: $79/seat/month (annual) or $99/seat/month (monthly)

The Bottom Line: Professional is the right plan for growing sales teams that need both outbound prospecting and CRM enrichment. The price jump from Basic is significant for the added features.

Apollo Organization Plan: $119/seat/month (annual) or $149/seat/month (monthly)

The Bottom Line: Organization suits enterprises committed to Apollo that need security and programmatic access. The 3-seat minimum and opaque add-on pricing undercut the transparency advantage Apollo markets.

Apollo Add-On Costs and Hidden Fees

Beyond the base subscription, Apollo's true cost emerges through several additional charges:

Advanced Dialer Add-On:

• $149/month or $119/month billed annually for Power Dialer, Parallel Dialer, International Dialing, and Local Presence

• Dialer minutes billed per minute at rates varying by region

• Required for teams doing significant phone outreach

Credit-Consuming Features:

• AI research consumes credits per run

• Waterfall enrichment credit usage varies by data source

• Domain and mailbox generation charge annual/monthly credits

• Export credits consumed on every export outside Apollo

Contract Terms:

• All payments are non-refundable

• Subscriptions auto-renew unless 30 days written notice is provided

• Seat count cannot be decreased during a term

• Downgrades are immediate with no refund for remaining term

Fair Use Policy:

• "Unlimited" plans operate under a Fair Use Policy: ($Paid / $0.025) or 1 million credits/year for paying accounts, whichever is lower. Not truly unlimited for high-volume teams.

What Apollo Credits Actually Buy

The credit system's complexity is easiest to see in practice. Here is approximate monthly consumption for two common outreach motions:

Note: Actual credit use varies based on data enrichment runs, AI research, and export frequency. Source: Apollo pricing page.

Where Apollo Falls Short

Apollo delivers real value for SMB and self-serve sales teams. The platform's transparent pricing, free-forever tier, and stack-consolidation positioning have made it a go-to for founders and small outbound teams. For larger teams, however, the workflow friction compounds: bounced emails from a 91% accuracy rate damage sender reputation on high-volume campaigns, wrong or stale direct-dial numbers waste calling blocks, and the credit system forces manual tracking across six separate credit types to avoid surprise charges. These frustrations have led growing teams to explore alternatives with higher data accuracy and simpler access models.

Credit System Complexity:

• Email, mobile, export, AI research, dialer minutes, and warmup credits are tracked separately

• Credits do not roll over between billing cycles

• Legacy credit system users face a different experience than new-system users

• "Unlimited" plans cap under Fair Use Policy

Data Scale and Accuracy:

• 270M+ contacts vs. ZoomInfo's 500M verified B2B contacts

• Apollo claims a 91% email accuracy rate, meaning roughly 1 in 10 emails may bounce on high-volume campaigns

• International data coverage is uneven; Apollo suggests testing by region rather than publishing coverage maps

API Access Gated to Custom Plans:

• Programmatic API access requires Organization or Custom plan

• Technical teams cannot evaluate API capabilities before enterprise commitment

• Teams building custom AI agents or internal tools cannot access Apollo's data on Basic or Professional

Deal Execution Depth:

• Call recording is included, but conversation intelligence depth is less mature than dedicated platforms

• Pipeline management and forecasting lag behind CRM-native solutions

For teams whose prospecting motion has outgrown Apollo's credit model and data coverage, see Apollo alternatives for a full breakdown.

Top Apollo Alternative: ZoomInfo

ZoomInfo is an all-in-one AI GTM Platform built on the largest verified B2B dataset in the industry: 500M contacts, 100M+ companies, 135M+ verified phone numbers, and 200M+ verified business emails.

That data feeds the GTM Context Graph, an intelligence layer that processes 1.5B+ data points daily. It fuses ZoomInfo's B2B data with your CRM records, conversation intelligence from Chorus (built on 14 technology patents), and behavioral signals to capture why deals move or stall, not just that they did. AI agents drafting your next follow-up understand the concern behind the last conversation. Forecasts reflect buying evidence, not rep optimism.

Your team accesses this intelligence through GTM Workspace for sellers (AI agents handling research, outreach drafting, and CRM updates), GTM Studio for marketers and RevOps (natural language audience building, multi-channel play orchestration), or directly through APIs and MCP in any third-party tool or AI agent.

The data advantage is validated externally. In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close." ZoomInfo has been named a Leader in the Gartner Magic Quadrant for ABM Platforms for two consecutive years, a Leader in the Forrester Wave for Intent Data Providers, and holds 133 No. 1 rankings on G2.

Customers like Seismic report 54% productivity gains and 11.5 hours saved per week per seller. Thomson Reuters attributed a 40% increase in closed-won deals to GTM Workspace adoption.

ZoomInfo Lite: $0/month (Permanent Free Plan)

ZoomInfo Lite includes website visitor identification (a feature Apollo reserves for paid plan add-ons) and access to the larger 500M+ verified B2B data platform.

ZoomInfo Sales Plans: Custom Pricing

ZoomInfo's paid plans are custom-quoted based on seats, credit volume, features, and contract length. No published dollar amounts. The three tiers (Professional, Advanced, Enterprise) each unlock different capabilities rather than just higher credit limits, with pricing modeled as free to start with consumption credits based on usage.

Evaluating both platforms? Talk to someone to learn more about how ZoomInfo can help you.

Apollo vs. ZoomInfo: Who Should Choose Which

Choose Apollo if:

• You are an SMB or individual rep who needs affordable, self-serve B2B data without procurement approval

• Your outreach is primarily email-first and your volume fits within plan credit limits

• You want a free-forever tier with real database access before committing to a paid plan

• You need a single platform covering basic prospecting, sequencing, and light CRM without a large annual commitment

• Stack consolidation at SMB price points is the priority

Choose ZoomInfo if:

• Your team requires high-accuracy direct dials (120M+ verified) for enterprise prospecting

• You need intent data, conversation intelligence, and deal-level AI context in a single platform

• You want to power custom AI agents and internal tools via MCP or REST APIs without gating behind an enterprise plan

• Your data ops team manages CRM enrichment at scale across complex integrations

• Analyst-validated data quality is a requirement for your buying committee

Apollo vs. ZoomInfo Feature Comparison

Apollo Pricing FAQ

How much does Apollo cost?

Apollo offers four publicly priced tiers: Free ($0), Basic ($49/seat/mo annual), Professional ($79/seat/mo annual), and Organization ($119/seat/mo annual, min 3 seats). Monthly billing is available at $59, $99, and $149/seat respectively. Enterprise pricing is custom. Source: apollo.io/pricing.

Is Apollo free to use?

Yes. Apollo's Starter plan is free forever with no credit card required. It includes 10,000 email credits/month for verified corporate domain emails, 5 mobile credits/month, and basic sequences. The limit on mobile credits (5/month) makes it impractical for phone-heavy outreach. Accounts that are inactive for 6 months may be deactivated per Apollo's terms of service.

Does Apollo include phone numbers in the base price?

Yes, mobile credits are included on every plan. The Starter plan includes 5 mobile credits/month. Basic and Professional include higher allowances. The Organization plan includes the highest standard allocation, with add-on credit packs available at all paid tiers. The Advanced Dialer (Power, Parallel, International, Local Presence) is a separate add-on at $119-$149/month.

What is the cheapest Apollo plan with CRM integration?

The Basic plan ($49/seat/mo annual) includes CRM integrations (Salesforce, HubSpot). Data enrichment for existing CRM records and CSV files requires the Professional plan ($79/seat/mo). If CRM hygiene and job change tracking are your priority, Professional is the minimum viable plan.

How does Apollo pricing compare to ZoomInfo?

Apollo publishes transparent tiered pricing from $0 to $119/seat/mo. ZoomInfo offers a free Lite plan and custom pricing for paid plans, framed as free to start with consumption credits based on usage. The key differences: Apollo provides public pricing for immediate comparison; ZoomInfo's pricing reflects enterprise data scale (500M contacts, 120M+ direct dials) and includes intent data, conversation intelligence, and MCP access across relevant plans. For a full comparison, see Apollo vs. ZoomInfo.

Can I cancel Apollo anytime?

Monthly plans can be canceled without penalty beyond the current billing period. Annual plans auto-renew unless you provide 30 days written notice before the renewal date. Mid-term, you cannot decrease your seat count. Downgrades take effect immediately with no refund for the remaining term. All payments are non-refundable per Apollo's terms of service.

More Apollo comparisons and guides

If you're interested in reading more, you might like:

• Top 11 Apollo Alternatives for B2B Sales Intelligence in 2026

• 6sense vs. Apollo (vs. ZoomInfo): Which B2B Sales and Marketing Platform Fits Your GTM Strategy in 2026?

• Amplemarket vs. Apollo (vs. ZoomInfo): Which AI Sales Platform Fits Your GTM Strategy in 2026?