For today’s sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available — paired with a growing number of outreach channels and tools — mean that the real power lies in drawing insights from that pile of data.
Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams to optimize every stage of their sales process.
From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. But selecting the right sales analytics tool for your GTM team takes time and resources. That’s why we’ve assembled this guide, based on third-party rankings and customer reviews, along with our own expertise, to help you make the right choice.
What is Sales Analytics Software?
Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities.
These tools offer visibility into every stage of the sales pipeline, helping teams track performance, identify opportunities, and refine their approach. By visualizing data through intuitive dashboards and providing predictive insights, sales analytics software transforms how businesses approach sales management.
Why Sales Analytics is Essential for Success
Sales analytics tools have become integral to companies striving to make informed, data-driven decisions. Here’s how they add value:
- Sales Process Visibility: Monitor the performance of reps, teams, and processes with real-time data.
- Predictive Insights: Use historical trends to forecast future outcomes and adjust strategies proactively.
- Efficiency Improvements: Automate manual data analysis, freeing teams to focus on selling.
- Customizable Reporting: Tailor metrics and dashboards to reflect your business priorities.
- Actionable Insights: Gain deeper understanding of customer behavior to refine engagement strategies.
How Sales Analytics Transforms Business Outcomes
The benefits of sales analytics go beyond dashboards and reports. When implemented effectively, these tools can:
- Improve Decision-Making: Replace guesswork with data-backed strategies.
- Enhance Performance: Identify bottlenecks in your funnel and address them for smoother operations.
- Optimize Resources: Pinpoint high-value opportunities to allocate your time and budget wisely.
- Drive Customer Success: Understand buyer preferences to deliver personalized, impactful interactions.
- Boost Forecast Accuracy: Plan confidently with reliable sales projections.
Choosing the Right Sales Analytics Solution
Selecting the right platform depends on your business’ specific needs. Whether you’re a growing team looking for intuitive tools or a global enterprise needing advanced AI-driven analytics, the right software can transform your sales operations.
Look for features like CRM integration, scalability, and ease of use when evaluating options. And don’t forget to prioritize connectability, flexibility, large ecosystems of partners, and bottom-line investment and expertise in the field.
We’ve scoured online reviews and rankings to compile this list of the leading sales analytics platforms. Use this as your checklist of the features, benefits, and capabilities that make these tools essential for turning data into revenue.
1. ZoomInfo
ZoomInfo’s GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools. A core part of this platform is Chorus, ZoomInfo’s AI conversation intelligence tool. By capturing and analyzing customer interactions across calls, emails, and video meetings, Chorus provides actionable insights that help sales teams refine strategies, improve win rates, and close deals faster.
Chorus’ advanced AI enables real-time transcription and analysis, delivering deal insights that reveal risks, opportunities, and next steps. Teams can leverage conversation data to improve coaching, forecast more accurately, and align better with buyer needs. Integrated seamlessly with CRMs and supporting multiple languages, Chorus is a must-have tool for sales teams aiming to maximize their impact.
Key Features:
- Conversation Metrics: Chorus analyzes key aspects of sales conversations, including talk-to-listen ratios, question rates, and interactivity levels. These metrics enable sales managers to assess the effectiveness of their team’s communication strategies and identify areas for improvement.
- Deal Intelligence: The platform tracks deal progression by monitoring engagement levels, meeting frequencies, and stakeholder involvement. This analysis helps in identifying at-risk deals and understanding factors that contribute to successful outcomes.
- Performance Benchmarking: Chorus allows teams to benchmark individual and team performance against top performers by analyzing patterns in successful deals. This comparative analysis aids in replicating effective strategies across the sales organization.
- Trend Analysis: By aggregating data over time, Chorus identifies trends in customer interactions, common objections, and market sentiments. This information supports strategic decision-making and helps in adapting sales approaches to evolving market conditions.
- Customizable Dashboards and Reports: The platform offers customizable dashboards that present key sales metrics and insights in an accessible format. Users can generate reports tailored to specific needs, facilitating data-driven decisions and strategic planning.
2. SAP Sales Cloud
SAP Sales Cloud simplifies sales processes by integrating data, people, and workflows into a unified platform. Designed to enhance customer connections, it provides a centralized view of customer data, enabling sales teams to make better decisions and drive loyalty. AI-based recommendations guide sellers toward the most promising opportunities, eliminating guesswork and improving focus. Additionally, its mobile-optimized tools allow users to manage sales tasks on the go, making it a flexible solution for modern teams.
The platform seamlessly integrates with SAP ERP systems, ensuring consistency and scalability for businesses already using SAP’s ecosystem. Embedded generative AI offers advanced summarization and insights, helping users streamline processes and identify actionable trends. Whether for small teams or large enterprises, SAP Sales Cloud provides tools to align sales activities with broader business goals.
Key Features:
- AI-based recommendations for optimized sales actions
- Unified view of customers with 360-degree insights
- Mobile-optimized selling experience
- Integration capabilities with SAP ERP systems
- Embedded generative AI for highlights and summarization
Learn More about SAP Sales Cloud
3. HubSpot Sales Hub
HubSpot Sales Hub is a comprehensive CRM designed to streamline sales activities while enhancing collaboration across teams. Built on HubSpot’s core CRM platform, it consolidates tools and data into a single source of truth, enabling sales representatives to access actionable insights. Features like deal tracking, email templates, and call recording help teams stay organized and efficient, while CPQ functionality supports accurate quoting and pricing processes.
The platform’s user-friendly interface and deep integration with the HubSpot ecosystem make it accessible for growing teams. It also connects with a wide range of third-party apps, offering flexibility to customize workflows. With robust analytics, HubSpot Sales Hub ensures teams can measure performance and refine their sales strategies for continuous improvement.
Key Features:
- Email tracking and templates for efficient communication
- Call tracking and recording capabilities
- Deal tracking and pipeline management tools
- Task management features for improved organization
- Sales analytics for data-driven decision making
Learn More about HubSpot Sales Hub
4. Clari
Clari focuses on revenue operations, offering tools that provide real-time visibility into sales pipelines and forecasting processes. By centralizing revenue data, the platform helps teams identify risks, streamline operations, and improve efficiency. Features like pipeline inspection and activity tracking enable sales leaders to assess opportunity health and make proactive adjustments to their strategies.
Integrating with Salesforce and other systems, Clari aligns revenue teams around shared data and goals. Its AI-powered tools enhance forecasting accuracy, ensuring teams can anticipate challenges and capitalize on opportunities. Used by leading companies, Clari is a versatile solution for organizations aiming to standardize and optimize their revenue processes.
Key Features:
- Provides tools for accurate revenue forecasting and helps avoid missed targets
- Offers real-time visibility into the sales pipeline for efficient management
- Includes features like deal inspection, pipeline value split, and revenue predictions
- Tracks and analyzes sales activities to provide insights and improve performance
- Aligns various revenue teams for a more cohesive approach to sales
5. Gong
Gong is a revenue intelligence platform that captures customer interactions across calls, emails, and meetings. Its AI-powered tools analyze these interactions to deliver actionable insights that help sales teams improve strategies and decision-making. With automatic data capture, Gong removes manual input tasks, enabling teams to focus on closing deals.
The platform’s insights allow organizations to identify successful approaches, align teams around proven methods, and forecast more accurately. Trusted by companies like LinkedIn and Slack, Gong provides a centralized hub for tracking and understanding customer interactions, helping businesses refine their sales processes.
Key Features:
- AI-powered analysis of customer interactions
- Automated capture and understanding of all customer touchpoints
- Data-driven insights for improved decision-making and strategy alignment
- Integrated platform for capturing, understanding, and acting on customer interactions
6. Salesforce Sales Cloud
Salesforce Sales Cloud offers an all-in-one solution for sales management, combining CRM functionality with advanced analytics and AI-powered tools. It supports the entire sales lifecycle, from lead generation to performance tracking, enabling teams to streamline processes and boost productivity. AI tools provide sales insights and engagement recommendations, helping teams focus on high-value opportunities.
With robust integration capabilities, Sales Cloud connects seamlessly with other Salesforce products and third-party systems. This makes it scalable for organizations of any size. Its partner management features and comprehensive analytics allow companies to refine strategies and improve collaboration across sales teams.
Key Features:
- AI-powered sales engagement tools for faster and smarter selling
- Advanced sales analytics for data-driven decision making
- Comprehensive lead management and tracking capabilities
- Sales performance management and incentive compensation tools
- Partner relationship management features for channel sales
Learn More about Salesforce Sales Cloud
7. Pipedrive
Pipedrive is a sales CRM built to simplify pipeline management with its intuitive, visual interface. Users can easily drag and drop deals across various sales stages, creating a clear overview of opportunities. Designed for usability, Pipedrive reduces administrative tasks, enabling sales professionals to dedicate more time to selling.
The platform includes email tracking, customizable features, and a mobile app for managing sales on the go. With multi-language support, Pipedrive caters to businesses in diverse markets. Its straightforward approach makes it a practical choice for teams looking to improve organization without overcomplicating processes.
Key Features:
- Visual sales pipeline management with drag-and-drop functionality
- Customizable CRM features to adapt to specific business needs
- Email integration for tracking and managing communications
- Multi-language support, available in 10 languages
- Mobile app for on-the-go access to sales data and pipeline management
8. Salesloft
Salesloft is a revenue workflow platform designed to enhance sales team productivity through automation and centralized workflows. It provides tools for building pipelines, managing customer retention, and improving revenue forecasting. AI-driven workflows streamline repetitive tasks, while engagement tools help sales reps communicate effectively with buyers.
The platform integrates sales engagement features like email tracking, call logging, and conversation intelligence into a single interface. Salesloft’s holistic approach ensures that teams can manage the entire sales lifecycle more efficiently. By aligning sales activities with data-driven insights, the platform helps teams drive consistent results.
Key Features:
- AI-powered workflows for streamlined sales processes
- Unified platform for pipeline building, revenue delivery, and customer retention
- Sales engagement tools including email tracking and outbound call tracking
- Conversation intelligence for improved buyer communication
- Sales coaching and performance management capabilities
9. Pipeliner CRM
Pipeliner CRM combines visual pipeline management with powerful reporting tools to help teams streamline their sales operations. Its customizable interface allows users to adapt the system to their unique needs, making it suitable for businesses with diverse workflows. The platform’s AI-powered mobile app adds flexibility, enabling users to manage pipelines and access data from anywhere.
With a focus on user engagement, Pipeliner provides tools for generating detailed reports and dashboards. It integrates with other systems like marketing automation and ticketing tools to ensure seamless workflows. This makes Pipeliner a comprehensive solution for teams looking to enhance productivity and simplify sales processes.
Key Features:
- Visual and user-friendly interface with customizable views
- Powerful reporting engine with multiple report types and graphical dashboards
- Seamless integration capabilities with other business systems
- Advanced mobile app with AI-powered features for on-the-go sales management
- Automation add-ins to streamline routine tasks
Learn More about Pipeliner CRM
10. Oracle Sales Analytics
Oracle Sales Analytics delivers advanced analytics capabilities through customizable dashboards and real-time insights. The platform provides sales teams with tools to track performance, improve forecasting accuracy, and identify pipeline opportunities. Key performance indicators and pre-built reports allow users to quickly assess progress and address challenges.
Part of Oracle’s larger enterprise suite, this tool integrates with other Oracle products for a cohesive business intelligence solution. By leveraging real-time data, Oracle Sales Analytics helps organizations close deals faster and refine their strategies for long-term growth.
Key Features:
- Hundreds of key performance indicators for in-depth sales analysis
- Over 130 pre-built reports available across five customizable dashboards
- Real-time, actionable insights for every sales opportunity
- Improved sales forecasting capabilities
- Enhanced identification of potential problems and opportunities in the sales pipeline