Clearbit Pricing: Worth It or Consider ZoomInfo? March 2026

If you've tried to figure out what Clearbit costs in 2026, you've already discovered the problem: the product has been absorbed into HubSpot, rebranded as Breeze Intelligence, and now runs on a credit system that resets monthly with no rollover. B2B data pricing gets complicated when acquisitions rewrite the rules mid-contract.

Clearbit built its reputation as a developer-friendly, API-first enrichment platform, serving over 400,000 users with data on 20 million companies and 500 million decision-makers. But since HubSpot completed its acquisition in December 2023 and rebranded the product as Breeze Intelligence at INBOUND 2024, the pricing model has changed. The standalone APIs are gone. The free tools were sunset on April 30, 2025. What remains is an enrichment layer inside HubSpot's subscription model, governed by a credit system that controls access to features like Buyer Intent and Smart Properties.

We analyzed Clearbit's current pricing structure inside HubSpot, its credit system, and the features that require additional investment. It's a good choice if:

• You're already a HubSpot customer on a Starter, Professional, or Enterprise plan

• Your primary need is enriching existing CRM records with company and contact data

• You want form shortening to improve conversion rates on HubSpot forms

• You want enrichment built into your CRM without integration work

• Your data needs are limited to the 40+ attributes Breeze Intelligence provides

However, Clearbit's pricing might not be a good choice if:

• You're not on HubSpot and have no plans to switch

• You need a prospecting database to build outbound lists from scratch

• You want standalone API access for custom applications or non-HubSpot systems

• Your go-to-market strategy requires intent data, conversation intelligence, and multi-channel orchestration in one platform

• You need data at a scale beyond enrichment: 500M+ contacts, 135M+ verified phone numbers, and technographics across 30M+ companies

In this case, consider ZoomInfo: an all-in-one AI GTM Platform that combines B2B data with a prospecting database, intent signals, conversation intelligence, and execution tools, all accessible through native products for sellers and marketers or through APIs and MCP in any third-party tool.

We've included a detailed pricing comparison with ZoomInfo in this review for businesses needing a complete GTM data and intelligence platform.

Clearbit Pricing Summary

Clearbit Pricing: In-Depth Overview

Clearbit no longer exists as a standalone product with its own pricing page.

Since HubSpot completed the acquisition in December 2023, Clearbit's capabilities have been folded into HubSpot's subscription model as Breeze Intelligence. Pricing operates on two layers: features that come free with paid HubSpot seats, and advanced features that consume HubSpot Credits.

Understanding what costs extra (and what doesn't) requires navigating HubSpot's subscription and credit architecture.

What's Free with HubSpot Paid Seats

As of Fall 2025, basic company and contact enrichment is included in all Starter+ Core Seats and no longer consumes credits. This is the biggest pricing change since the acquisition. Any HubSpot customer on a paid plan gets Clearbit's core enrichment at no additional cost.

The enrichment covers over 40 firmographic, demographic, and technographic attributes drawn from 200M+ company and buyer profiles. Records are enriched automatically when created and refreshed monthly at no credit cost.

👉 The Bottom Line: Free enrichment makes Clearbit a useful add-on for existing HubSpot customers, but it's not accessible to anyone outside the HubSpot ecosystem.

What Consumes HubSpot Credits

Advanced Breeze Intelligence features consume credits from a unified HubSpot Credits pool. The basic Buyer Intent dashboard (up to 20 companies) is available without credits, but viewing more than 20 requires credits, and credits are used when adding companies to CRM, not for tracking signals.

👉 The Bottom Line: Advanced features add value but introduce credit management complexity, with monthly resets that penalize teams with uneven usage.

HubSpot Credit Allocation by Tier

The credit system has gone through several iterations. Legacy Breeze Intelligence Credits were migrated to unified HubSpot Credits between June 2-15, 2025, at conversion rates of 100 Breeze Credits to 3,000 HubSpot Credits, 1,000 to 15,000, and 10,000 to 125,000.

Unused credits expire at end of each monthly usage period and do not roll over. Admins receive notifications at 75%, 85%, and 90% usage.

👉 The Bottom Line: The credit system works for teams with steady monthly usage, but the no-rollover policy and auto-upgrade mechanics can surprise teams with variable needs.

Clearbit Overage and Hidden Costs

Beyond the base HubSpot subscription and included credits, additional costs emerge:

Overage Models:

• Auto-upgrades (default): When you exceed the monthly limit, HubSpot automatically upgrades your account to the next capacity tier for the rest of the contract

• Pay-as-you-go overages: An opt-in model where HubSpot charges overage rates for each credit beyond the monthly limit, billed monthly in arrears

• For accounts with only included credits (no purchased packs), credit-consuming features pause when the allocation runs out

Contract Constraints:

• Credit packs can only be cancelled or downgraded at end of contractual commitment term

• Requires contacting HubSpot Support before renewal date

HubSpot Subscription Costs (Separate):

• Breeze Intelligence requires at least a HubSpot Starter subscription

• HubSpot itself ranges from roughly $20/month (Starter) to hundreds per month (Professional/Enterprise) depending on hubs and seats

Where Clearbit Falls Short

Clearbit provides solid enrichment for HubSpot users, but its post-acquisition positioning creates clear limitations for teams needing a complete go-to-market data solution:

Complete HubSpot Lock-In

• Breeze Intelligence is available only inside the HubSpot platform, with no integration path to Salesforce, Dynamics, or any other CRM

• The pre-acquisition Clearbit APIs that served any tech stack are no longer available as standalone products

• Teams using Salesforce, Dynamics, or custom CRM systems cannot access Clearbit's data

No Prospecting Database

• Legacy Clearbit Prospector provided a searchable contact database for outbound list building

• Breeze Intelligence enriches known records but does not work as a prospecting database or contact finder

• Sales teams cannot use it to discover new contacts or build outbound lists from scratch

Credits Expire Monthly with No Rollover

• Unused HubSpot Credits do not roll over, penalizing teams with seasonal or variable usage

• Auto-upgrade mechanics can increase costs without explicit approval

• Credit packs are locked to contract terms, limiting flexibility

No Published Data Accuracy Benchmarks

• HubSpot documents dynamic data scoring and human QA but publishes no match rates, accuracy percentages, or coverage figures by geography or industry

• This makes it hard to benchmark against providers that publish accuracy metrics

Legacy Free Tools Are Gone

• All Clearbit free tools were sunset on April 30, 2025: Connect Chrome extension, Weekly Visitor Report, TAM Calculator, free Slack integration, and free Platform

• No standalone free entry point exists outside of HubSpot

These limitations have led many go-to-market teams to explore platforms that offer data, prospecting, and intelligence without CRM lock-in...

Best Clearbit Alternative - ZoomInfo

ZoomInfo is an all-in-one AI GTM Platform built on a large data foundation: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business emails.

Its GTM Context Graph processes 1.5B+ data points daily and unifies this data with your CRM records, conversation transcripts, and behavioral signals to show the full context of your accounts. That context gives AI the information to show not just what happened, but why, and which actions to take next.

With that intelligence, your team can drive sales from the GTM Workspace, run plays from GTM Studio, or power their own tools through the API and MCP in any other front-end.

Where Clearbit enriches records you already have, ZoomInfo helps you find records you don't have, understand when accounts are in-market, and execute outreach, all from one platform. The data is verified through a multi-source pipeline backed by 300+ human researchers and reaches up to 95% accuracy on first-party data.

In a Fortune 500 competitive RFP analyzing 25 million contacts across vendors, the independent consultant concluded that "no other competitor came even close."

ZoomInfo Lite: Free Forever

Unlike Clearbit, which has no standalone free tier, ZoomInfo Lite gives permanent free access to the B2B database with real prospecting capabilities. Individual and company searches, contact information, lead generation tools, and CRM enrichment are all included. No credit card, no time limit.

👉 The Bottom Line: ZoomInfo Lite provides more standalone value at $0 than Clearbit offers without a HubSpot subscription, giving teams a real prospecting tool to evaluate before committing.

ZoomInfo Sales Professional

The Professional tier provides what Clearbit lacks: a searchable prospecting database with direct-dial phone numbers and verified emails.

While Clearbit enriches records you already have, ZoomInfo Professional lets you discover and export new contacts based on company attributes, demographics, and technographic filters. Integrations cover Salesforce, HubSpot, and more, without CRM lock-in.

👉 The Bottom Line: Sales Professional covers Clearbit's enrichment use case while adding the prospecting and outbound capabilities that Clearbit lacks.

ZoomInfo Sales Advanced

Advanced adds intent and signal capabilities that compete with Clearbit's Buyer Intent, but at greater depth. ZoomInfo Intent tracks signals from 6 trillion+ new keyword-to-device pairings sourced monthly. Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success rather than requiring manual topic selection.

👉 The Bottom Line: Advanced provides the intent and signal intelligence that Clearbit's credit-gated Buyer Intent only partially delivers, with the depth of a Forrester Wave Leader in Intent Data Providers.

ZoomInfo Sales Enterprise

Enterprise is ZoomInfo's most complete tier: real-time intent, AI-generated account intelligence, custom integrations, and dedicated support. The GTM Context Graph at this tier captures why deals move or stall, giving teams intelligence that no enrichment-only tool can provide.

👉 The Bottom Line: Enterprise delivers the complete GTM intelligence platform, suited for organizations where go-to-market execution is a strategic priority.

ZoomInfo Marketing and Additional Products

Beyond Sales tiers, ZoomInfo offers products that extend further beyond Clearbit's scope:

Marketing Plans:

• Marketing Demand: 75K credits, 25 intent topics, native DSP for display advertising, FormComplete (Smartsheet reported 40%+ increase in form fills, 84% increase in MQLs)

• ABM Lite: 100 intent topics, ZoomInfo Display Network, Facebook/LinkedIn/Google advertising

• ABM Enterprise: 150K credits, unlimited intent topics, AI-generated account summaries and lookalikes

Additional Products (separate pricing):

• Chorus: Conversation intelligence with 14 technology patents

• Chat: Website chat that identifies companies before visitors self-identify

• Enterprise API: Custom data integrations across any system

• Data as a Service: ZoomInfo data delivered into customer systems

Clearbit Feature Value Breakdown (vs. ZoomInfo)

Data Scale and Coverage

Clearbit's Approach: Clearbit provides enrichment from 200M+ company and buyer profiles with 40+ attributes including firmographic, demographic, and technographic data. The dataset supports 6-digit NAICS, 8-digit GICS, and 4-digit SIC codes simultaneously, along with corporate hierarchy fields.

However, HubSpot publishes no match rates, accuracy percentages, or coverage metrics by region or industry.

ZoomInfo's Approach: ZoomInfo operates at a larger scale: 500M+ contacts, 100M+ companies, 135M+ verified phone numbers, 120M+ direct-dial phone numbers, and 200M+ verified business email addresses.

The data is verified through 300+ human researchers and reaches up to 95% accuracy on first-party data. Global coverage extends to 34M+ company profiles outside North America and 200M+ professional profiles outside NA. Technographics cover 30,000+ technologies across 200+ categories at 30M+ companies.

🪙 Value Verdict: ZoomInfo provides more data at greater verified scale. For teams whose results depend on data completeness (finding direct dials, mapping buying committees, tracking technographics), the difference between 200M profiles and 500M contacts with 135M+ verified phone numbers is the difference between partial coverage and full market visibility.

Enrichment vs. Prospecting

Clearbit's Approach: Clearbit enriches records that already exist in your CRM. You provide an email address or domain, and it returns company and contact attributes.

It offers multiple enrichment modes: automatic (new records), continuous (monthly refresh), manual, bulk, and workflow-triggered. This works for inbound-heavy businesses where leads come to you. But there is no prospecting database, no contact finder, and no way to build outbound lists.

Source: Hubspot

ZoomInfo's Approach: ZoomInfo does both. It enriches existing records and provides a searchable database that teams can filter by 300+ company attributes to build targeted outbound lists.

Contact and Company Search, saved searches with automated alerts, department org charts with decision-makers' direct dials, and one-click CRM export create a complete prospecting workflow. Snowflake achieved 200% higher conversion rates on top-scoring accounts using ZoomInfo data.

🪙 Value Verdict: ZoomInfo covers Clearbit's enrichment use case while adding the prospecting capability that Clearbit lacks. For any team running outbound, this is a fundamental difference.

Platform Independence

Clearbit's Approach: Breeze Intelligence is available only inside the HubSpot platform. There is no Breeze Intelligence API and no integration path to Salesforce, Dynamics, or any other CRM. The pre-acquisition Clearbit APIs that served any tech stack no longer exist as standalone products. Your data provider choice is coupled to your CRM choice.

ZoomInfo's Approach: ZoomInfo integrates with Salesforce, HubSpot, Microsoft Dynamics, and 120+ other tools via the App Marketplace. API access is included in all relevant plans. The MCP server connects AI models to ZoomInfo data in any front-end. Cloud Partners enables data ingestion into AWS, Google Cloud, Snowflake, and Databricks. ZoomInfo works in your tools, not the other way around.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo's universal access eliminates the CRM dependency that defines Clearbit's post-acquisition pricing. Teams can switch CRMs, build custom tools, or power AI agents without losing access to their data provider.

Intent Intelligence Depth

Clearbit's Approach: Buyer Intent identifies companies visiting your website using IP intelligence, with support for up to 10 unique visitor intent criteria and a 90-day lookback. Research Intent tracks companies researching relevant topics beyond your own site. Both features consume credits, and viewing more than 20 companies in the dashboard costs credits.

ZoomInfo's Approach: ZoomInfo Intent operates at greater scale, tracking signals from 210 million IP-to-Organization pairings and 6 trillion+ new keyword-to-device pairings sourced monthly.

Guided Intent, exclusive to ZoomInfo, identifies topics historically correlated with deal success. WebSights resolves anonymous website traffic to companies with Automatic Traffic Filtering that separates real visitors from bots. ZoomInfo was named a Leader in the Forrester Wave for Intent Data Providers B2B Q1 2025, receiving the highest possible scores across eight criteria.

Source: ZoomInfo

🪙 Value Verdict: ZoomInfo delivers intent intelligence at greater depth, with Guided Intent providing a capability Clearbit doesn't offer. For teams whose pipeline depends on identifying in-market accounts before competitors do, this difference matters.

Final Verdict: Clearbit vs. ZoomInfo

The choice between Clearbit and ZoomInfo depends on where you are in your go-to-market maturity and what you need from your data platform:

Clearbit (Breeze Intelligence) is an enrichment layer for HubSpot customers who want their CRM records automatically populated with company and contact data.

With basic enrichment included at no extra cost for HubSpot Starter+ seats and form shortening free since September 2025, it provides real value for teams already on HubSpot. Customers like Gong increased demo requests by 70% using form shortening, and continuous enrichment keeps records fresh monthly.

This pricing model works best for HubSpot-native businesses with inbound-heavy strategies, marketing teams focused on lead scoring and segmentation within HubSpot, and organizations whose data needs are limited to enriching known contacts.

Get started with Clearbit here.

ZoomInfo is an all-in-one AI GTM Platform built on B2B data: 500M contacts, 100M companies, 135M+ verified phone numbers, and 200M+ verified business email addresses.

By combining this data with your CRM records, conversation intelligence, and behavioral signals, ZoomInfo's GTM Context Graph reveals not just what happened in your deals but why. That intelligence flows through GTM Workspace for sellers, GTM Studio for marketers and RevOps, and APIs and MCP for any third-party tool.

This makes it essential for sales teams that need both prospecting and enrichment, organizations using Salesforce, Dynamics, or any non-HubSpot CRM, and businesses where outbound execution, intent monitoring, and AI-powered GTM plays drive revenue growth.

Get started with ZoomInfo here.

The difference is scope. Clearbit enriches the records in your HubSpot CRM. ZoomInfo gives you the data, intelligence, and execution tools to find, win, and grow customers across your entire go-to-market motion, in any tool you choose.

Clearbit Pricing FAQ

Is Clearbit still available as a standalone product?

No. Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence in September 2024. The standalone APIs and free tools have been discontinued. Clearbit's capabilities are now available only inside the HubSpot platform.

How much does Clearbit cost in 2026?

Clearbit (Breeze Intelligence) doesn't have its own pricing. Basic enrichment is included at no extra cost with HubSpot Starter+ seats. Advanced features like Buyer Intent consume HubSpot Credits, with Professional plans including 3,000 credits/month and Enterprise including 5,000 credits/month. Additional credits cost $10 per 1,000.

Do HubSpot Credits roll over?

No. Unused credits expire at end of each monthly usage period and do not roll over.

This contrasts with ZoomInfo's credit model where a record enriched for the first time enters "Under Management" status and subsequent enrichments within a rolling 12-month period are free.

Can I use Clearbit with Salesforce?

Not anymore. The legacy Clearbit Salesforce integration wrote 85+ company and contact data points to standard Salesforce fields. Post-acquisition, Breeze Intelligence is HubSpot-only.

ZoomInfo integrates natively with Salesforce, HubSpot, and Microsoft Dynamics plus 120+ other tools.

Does Clearbit offer a prospecting database?

No. Legacy Clearbit Prospector provided a searchable contact database, but Breeze Intelligence does not work as a prospecting database or contact finder.

It only enriches records already in your HubSpot CRM. ZoomInfo provides a full prospecting database with 500M contacts and 120M direct-dial phone numbers.

Which is better for form shortening: Clearbit or ZoomInfo?

Both offer form shortening.

Clearbit's form shortening is free since September 2025 on HubSpot forms, with customers like Gong seeing 70% more demo requests. ZoomInfo's FormComplete reduces forms to a single field, with Smartsheet reporting 40%+ increase in form fills and 84% increase in MQLs.

Clearbit's advantage is no-cost access for HubSpot users. ZoomInfo's advantage is CRM-agnostic deployment.