Last Updated: May 2026 | G2: 4.4/5 from 632 reviews
If you searched for Clearbit pricing, here is the short answer: Clearbit no longer exists as a standalone product with its own pricing page. Since HubSpot completed its acquisition in December 2023 and rebranded the product as Breeze Intelligence at INBOUND 2024, pricing is now governed by two things: your HubSpot subscription tier and HubSpot Credits.
The biggest change as of Fall 2025: basic contact and company enrichment is now free with all HubSpot Starter+ Core Seats, no credits required. Form shortening is also free since September 2025. Advanced features like Buyer Intent and Smart Properties still consume credits from a monthly pool that resets with no rollover.
Clearbit built its reputation as a developer-friendly enrichment platform with data on 20 million companies and 500 million decision-makers. That data foundation lives on inside Breeze Intelligence, but the standalone APIs, free tools, and flexible pricing that attracted developers and SMBs have been sunset. The free tools sunset on April 30, 2025.
Clearbit (Breeze Intelligence) is a strong fit if:
You are already on a HubSpot Starter, Professional, or Enterprise plan
Your primary need is enriching existing CRM records with firmographic and contact data
You want form shortening to improve conversion on HubSpot forms
Your data needs are limited to the 40+ attributes Breeze Intelligence provides
Clearbit may not be the right choice if:
You are not on HubSpot and have no plans to switch
You need a prospecting database to build outbound lists from scratch
Your team needs phone numbers for cold-call sequences (Breeze Intelligence dropped phone reveals post-acquisition)
You need intent data, conversation intelligence, and multi-channel orchestration in one platform
You need phone numbers, direct dials, or contact data at scale beyond enrichment
For teams hitting those limits, we compare ZoomInfo as the alternative in this article.
Clearbit Pricing Summary
Clearbit (Breeze Intelligence) | ZoomInfo | |
|---|---|---|
Free Access | No standalone free plan. Basic enrichment included with HubSpot Starter+ seats. No free trial for Breeze Intelligence specifically. | ZoomInfo Lite: $0/month forever. 10 monthly export credits. WebSights Lite (10 reveals/day). 7-day free trial also available. |
Entry Level | HubSpot Starter required (separate subscription). Basic enrichment at no credit cost. Form shortening free since Sep 2025. | Sales Professional tier. Contact and company data. CRM integrations, Chrome extension. AI-powered email generation. |
Mid-Tier | HubSpot Professional: 3,000 credits/month included. Buyer Intent and Smart Properties consume credits. Additional credits: $10/1,000. | Sales Advanced tier. Buyer Intent signals and clusters. Website visitor tracking. Champion Tracking, Account Fit Score. |
High-Tier | HubSpot Enterprise: 5,000 credits/month included. Same credit-consuming features. Auto-upgrade or pay-as-you-go overages. | Sales Enterprise tier. Real-time buyer intent. AI account summaries and ICP creation. Dedicated customer service manager. |
Best For | HubSpot customers who want CRM enrichment without additional integration work | GTM teams needing B2B data, prospecting, intent signals, and execution tools in one platform |
Last Updated: May 2026. Verify current HubSpot tier pricing at hubspot.com/pricing.
Clearbit Pricing: In-Depth Overview
Clearbit no longer exists as a standalone product with its own pricing page.
Since HubSpot completed the acquisition in December 2023, Clearbit's capabilities have been folded into HubSpot's subscription model as Breeze Intelligence. Pricing operates on two layers: features that come free with paid HubSpot seats, and advanced features that consume HubSpot Credits.
Understanding what costs extra and what does not requires navigating HubSpot's subscription and credit architecture.
What's Free with HubSpot Paid Seats
Feature | Credit Cost | Details |
|---|---|---|
None | Included with all Starter+ Core Seats | |
None | Automatic, no action required | |
None | Free since September 2025 | |
Manual/bulk enrichment | None | User-initiated from record views |
Workflow-triggered enrichment | None | Automated via enrollment criteria |
As of Fall 2025, basic company and contact enrichment is included in all Starter+ Core Seats and no longer consumes credits. This is the biggest pricing change since the acquisition. The enrichment covers over 40 firmographic, demographic, and technographic attributes drawn from 200M+ company and buyer profiles. Records are enriched automatically when created and refreshed monthly at no credit cost.
Free Enrichment Pros | Free Enrichment Cons |
|---|---|
No additional cost for HubSpot users | Requires a paid HubSpot subscription |
Automatic and continuous refresh | Limited to HubSpot CRM only |
Form shortening included free | No standalone API access |
Multiple enrichment modes available | No prospecting database |
The Bottom Line: Free enrichment makes Clearbit a useful add-on for existing HubSpot customers, but it is not accessible to anyone outside the HubSpot ecosystem.
What Consumes HubSpot Credits
Feature | Credit Cost | Details |
|---|---|---|
Yes | Adding companies to CRM, viewing 20+ companies | |
Yes | Custom AI-powered enrichment queries |
Advanced Breeze Intelligence features consume credits from a unified HubSpot Credits pool. The basic Buyer Intent dashboard (up to 20 companies) is available without credits, but viewing more than 20 requires credits, and credits are used when adding companies to your CRM, not for tracking signals.
Credit-Consuming Features Pros | Credit-Consuming Features Cons |
|---|---|
Buyer Intent identifies website visitors | Credits expire monthly, no rollover |
Smart Properties answer custom questions | Limited included credits per tier |
Research Intent tracks topic research | Auto-upgrade or overages if exceeded |
Can purchase additional credits | Several features still in beta |
The Bottom Line: Advanced features add value but introduce credit management complexity. The monthly reset with no rollover penalizes teams with uneven usage patterns, particularly useful for RevOps teams running seasonal campaigns or QBR-aligned enrichment pushes.
HubSpot Credit Allocation by Tier
HubSpot Tier | Included Credits/Month | Additional Credits |
|---|---|---|
Starter | Lower allocation (exact number undisclosed) | Not specified |
Professional | 3,000 credits/month | |
Enterprise | 5,000 credits/month |
True Cost of Clearbit: What HubSpot Pricing Really Adds Up To
For teams evaluating Clearbit purely on feature value, the credit costs above are only part of the picture. The total cost of ownership has four components RevOps teams need to account for:
1. The HubSpot subscription underneath. Breeze Intelligence is not sold separately. Accessing it requires a paid HubSpot plan: Starter at approximately $20/seat/month, Professional at $100/seat/month, or Enterprise starting at $150/seat/month (exact current pricing at hubspot.com/pricing). For teams not already on HubSpot, this is a platform cost on top of a data cost.
2. Credits for advanced features. Professional accounts include 3,000 credits/month; Enterprise gets 5,000. Buyer Intent at scale burns through the base allocation quickly, with overages at $10/1,000 credits.
3. A phone data gap. Breeze Intelligence dropped phone number reveals after the HubSpot acquisition. Teams running cold-call sequences or needing direct-dial data must budget for a separate vendor, typically $50-$500/month depending on volume.
4. Implementation time. HubSpot implementations vary from days (for basic enrichment on an existing HubSpot account) to weeks (for workflow-triggered enrichment, scoring model builds, and routing logic). Breeze Intelligence itself is well-documented and integrates natively, but the RevOps overhead of building the workflows on top of it is real.
The RevOps calculation: For teams already on HubSpot Professional or Enterprise, the marginal cost of Breeze Intelligence is effectively zero for basic enrichment as of Fall 2025. However, the credit model adds a real cost for Buyer Intent at scale, and the monthly reset with no rollover is a limitation for teams running seasonal enrichment cycles. For teams not on HubSpot, adopting Breeze Intelligence means adopting HubSpot, which changes the decision from "which enrichment vendor?" to "which CRM + enrichment combination?" That trade-off may be worth it if HubSpot is already on your roadmap; if not, it is the single biggest downside of Clearbit's post-acquisition model.
Where Clearbit (Breeze Intelligence) Falls Short
Clearbit provides solid enrichment for HubSpot users, but its post-acquisition structure creates clear gaps for teams needing a complete go-to-market data solution:
Complete HubSpot lock-in. Breeze Intelligence is only available inside the HubSpot CRM. There is no standalone API, no Salesforce native integration, and no path to using Breeze Intelligence in any other system. The pre-acquisition Clearbit APIs that served any tech stack no longer exist. If your primary system of record is Salesforce, Microsoft Dynamics, or any other CRM, Clearbit is not available to you.
No phone reveals. Breeze Intelligence does not include phone number data. Sales teams running cold-call sequences must add a separate enrichment vendor to fill this gap, which adds cost and creates a multi-vendor enrichment architecture of exactly the type RevOps teams are trying to consolidate away from.
Credit model creates budget unpredictability. Monthly credits reset with no rollover. Teams with uneven usage, such as those doing quarterly territory refreshes or campaign-triggered enrichment sprints, can exhaust their credit allocation in bursts and face overage charges or feature lockout mid-cycle.
Smaller dataset than ZoomInfo. Per the competitive positioning on Clearbit's own vs-ZoomInfo page, Clearbit acknowledges a smaller contact database relative to ZoomInfo. For teams that need comprehensive coverage of a specific industry vertical or region, the coverage gap matters.
Best Clearbit Alternative: ZoomInfo
For teams hitting Clearbit's limits, whether HubSpot lock-in, the phone data gap, or the need for prospecting capability beyond enrichment, ZoomInfo is the most complete alternative.
ZoomInfo is an all-in-one AI GTM Platform built on a data foundation of 500M+ contacts, 100M companies, 135M+ verified phone numbers, 120M direct dials, and 200M+ verified business emails. That data is verified by 300+ human researchers, reaching up to 95% accuracy on first-party data.
The intelligence layer on top of that data is the GTM Context Graph, which processes 1.5B+ data points daily, fusing ZoomInfo's B2B data with your CRM records, conversation intelligence, and behavioral signals to show not just what happened in an account, but why and what to do next. This is the layer that turns enrichment from a data-hygiene task into a real-time signal feed for sales and marketing execution.
Universal access completes the platform: ZoomInfo works in the tools your team already uses. GTM Workspace is the seller-facing product; GTM Studio serves marketers and RevOps. APIs and the ZoomInfo MCP server connect ZoomInfo data to any AI tool or custom workflow, with no CRM lock-in. The same data that enriches your HubSpot records can also power your Salesforce workflows, your Snowflake data lake, or your AI agents, through a single vendor relationship.
ZoomInfo pricing is free to start with consumption credits based on usage. ZoomInfo Lite is free forever with 10 monthly export credits and a 7-day free trial available.
Redwood Logistics used ZoomInfo's combined data, intent, and ad targeting capabilities to achieve a 99% reduction in cost-per-click, a 310% increase in clickthrough rate, and 25 hours per week saved in operational overhead, without adding headcount.
If Clearbit's limits apply to your team, request a demo to see what ZoomInfo covers.
Clearbit vs. ZoomInfo: Feature Comparison
For a detailed head-to-head on data accuracy, prospecting capabilities, and platform integrations, see our Clearbit vs. ZoomInfo comparison.
Feature | Clearbit (Breeze Intelligence) | ZoomInfo |
|---|---|---|
Data coverage | 200M+ company and buyer profiles; 40+ attributes | 500M+ contacts, 100M+ companies; 300+ attributes |
Phone reveals | Not available (dropped post-acquisition) | 135M+ verified phone numbers, 120M direct dials |
Prospecting database | No; enrichment of existing records only | Yes; searchable by 300+ filters with list export |
CRM support | HubSpot only (native) | Salesforce, HubSpot, Dynamics, 120+ via App Marketplace |
Intent data | Buyer Intent (HubSpot Credits) | ZoomInfo Intent; 6T+ keyword-to-device pairings/month; Guided Intent (exclusive) |
Website visitor ID | Included (basic free; credits for scale) | WebSights; 210M IP-to-org pairings; bot filtering |
Conversation intelligence | Not available | Chorus; 14 technology patents |
APIs and MCP | No standalone API post-acquisition | Enterprise API; ZoomInfo MCP for AI agents |
Pricing model | HubSpot subscription + HubSpot Credits | Free to start; consumption credits based on usage |
Free entry point | Basic enrichment free with paid HubSpot seat | ZoomInfo Lite: free forever, no HubSpot required |
Decision Matrix: Choose Clearbit or ZoomInfo
Choose Clearbit (Breeze Intelligence) if:
You are already on HubSpot Professional or Enterprise and want CRM enrichment without additional vendor contracts
Your team is inbound-heavy and needs to enrich incoming leads and refresh existing records
Form shortening is a priority for your demand-gen funnel
Budget is constrained and the marginal cost of Breeze Intelligence within your existing HubSpot subscription is near zero
Choose ZoomInfo if:
You need a prospecting database to build outbound lists, not just enrich existing records
Your sales team needs phone numbers for cold-call sequences (direct dials, mobile numbers)
You are not on HubSpot or need your data provider to work across multiple CRMs and tools
You need intent data, conversation intelligence, and execution tools in a single platform
You want the flexibility to power AI agents and custom workflows via APIs or MCP without CRM lock-in
Also see: Top Clearbit Alternatives and Competitors for 2026 for additional options.
Clearbit Pricing FAQ
How much does Clearbit cost in 2026?
Clearbit no longer has standalone pricing. As Breeze Intelligence inside HubSpot, basic contact and company enrichment is free with all paid HubSpot Starter+ seats as of Fall 2025. Advanced features (Buyer Intent, Smart Properties) consume HubSpot Credits: 3,000/month on Professional, 5,000/month on Enterprise, with overages at $10/1,000 credits. HubSpot subscription costs range from approximately $20/seat/month (Starter) to $150+/seat/month (Enterprise), check hubspot.com/pricing for current rates.
Is Clearbit worth it in 2026?
For teams already on HubSpot, yes, the marginal cost of basic enrichment is now effectively zero. For teams not on HubSpot, the economics require adopting HubSpot's CRM stack to access Breeze Intelligence, changing the evaluation from a single enrichment vendor to a full platform decision. Teams needing phone data, standalone APIs, or a prospecting database will find Clearbit's post-acquisition scope too narrow regardless of cost.
Does Clearbit have a free trial?
There is no dedicated free trial for Breeze Intelligence. Basic enrichment is included free with paid HubSpot seats. The standalone Clearbit free tools (Free Platform, Weekly Visitor Report, TAM Calculator, Clearbit Connect, Slack Integration) were sunset on April 30, 2025. ZoomInfo offers a free tier (ZoomInfo Lite) with 10 monthly export credits and a 7-day free trial with no HubSpot subscription required.
What is the cheapest alternative to Clearbit?
ZoomInfo Lite is free forever, requires no HubSpot subscription, and includes contact and company search with 10 monthly export credits. For teams that have outgrown ZoomInfo Lite, ZoomInfo's consumption-based model covers prospecting, intent signals, and phone data that Clearbit does not offer at any price tier. See the full list of Clearbit alternatives for additional options across different use cases and budgets.
What changed with Clearbit pricing after the HubSpot acquisition?
Three major changes define Clearbit's post-acquisition pricing: (1) Standalone Clearbit pricing was discontinued; all pricing now lives inside HubSpot's Credit system. (2) All standalone free tools sunset April 30, 2025, and the Logo API sunsets December 1, 2025. (3) As of Fall 2025, basic contact and company enrichment became free with all paid HubSpot seats, eliminating the credit cost for the most common enrichment use case. The biggest ongoing pricing complexity is the credit model for advanced features: monthly resets with no rollover create budget predictability challenges for teams with variable usage.
More Clearbit comparisons and guides
If you're interested in reading more, you might like:

