When researching technology, buyers often encounter a bewildering amount of information about the many offerings available to them. But prospects don’t always get a full picture of how one solution compares to another.
When competitors are mentioned on a sales call, run an automated nurture program that highlights your advantages over their offering. This allows you to consistently go deeper and inform a buyer’s perspective about your solution relative to the competitive landscape, regardless of the individual sales rep.
- A competitor is mentioned on a sales call
- Competitive differentiator follow-up sequence based on competitor mention in prospect interactions from conversational intelligence
- Add your contact to an automated nurture program that highlights the competitive differentiation points relative to a competitor
- Flag the conversation and notify employees responsible for competitive intelligence