What Is Dealfront?
Dealfront is a B2B sales intelligence platform that shows you which companies visit your website and gives you contact data to reach them. This means you can see anonymous website traffic turn into named accounts with decision-maker emails and phone numbers, then act on that interest while it's fresh.
The platform came from a 2022 merger between Leadfeeder and Echobot. Leadfeeder tracked website visitors. Echobot provided German company data. Together they built a tool focused on European markets with GDPR compliance built in from day one.
Here's what makes Dealfront different from a basic analytics tool. Google Analytics tells you how many visitors came to your site. Dealfront tells you which specific companies visited, what pages they looked at, and who to call at those companies. That's the jump from traffic data to sales intelligence.
The platform works through IP tracking. When someone from a company visits your site, Dealfront matches their IP address to a business location in its database. You get the company name, size, industry, and contacts who work there. No form fill required.
Core capabilities you get with Dealfront:
Website visitor identification: Shows which companies browse your site using reverse IP lookup
European company database: Firmographic and contact data focused on DACH and EU markets
GDPR-compliant data: Built for European privacy rules, not retrofitted later
Buying signal tracking: Monitors which pages visitors view and how often they return
The value is where marketing and sales meet. Marketing drives traffic. Sales needs to know which traffic matters. Dealfront connects those dots by identifying high-intent accounts before they fill out a form or request a demo.
How Dealfront Works
Dealfront identifies companies visiting your website by matching IP addresses to business locations, then adds contact data so your sales team can reach out. The technical process is straightforward. You install a tracking script on your website. That script captures the IP address of each visitor and sends it to Dealfront's system.
Dealfront runs that IP address through its company database. If the IP matches a known business location, you get the company name and details. If it's a residential IP or VPN, it gets filtered out. This reverse IP lookup is the same technology that powers most website visitor identification tools.
Once a company is identified, Dealfront enriches the record with firmographic data. You see employee count, revenue range, industry, and location. Then the platform adds contacts from that company, including names, titles, email addresses, and phone numbers where available.
The workflow breaks down into four steps:
Identify: Tracking script captures visitor IPs and matches them to companies in Dealfront's database
Enrich: Platform performs lead enrichment, adding firmographic details like size, industry, and revenue to each company
Filter: You segment visitors by fit criteria, visit frequency, or pages viewed
Connect: Export contacts to your CRM or trigger automated outreach sequences
This process turns anonymous browsing into actionable sales opportunities. Instead of waiting for prospects to raise their hand, you see interest as it happens and respond while they're actively researching solutions.
The timing advantage matters. A company that visited your pricing page yesterday is warmer than a cold prospect you found through a list. Dealfront gives you that context so you can prioritize outreach based on real buying signals.
Dealfront Core Features
Dealfront combines visitor tracking with a European contact database to help sales teams identify and reach potential buyers. The feature set is focused. You get visitor identification, company data, and CRM integrations. No engagement tools, no email sequencing, no dialers. Just data and identification.
Feature | What It Does |
|---|---|
Website Visitor Identification | Shows which companies visit your site through IP matching |
Company Database | European B2B firmographic and contact records |
Leadfeeder Integration | Legacy visitor tracking now part of unified platform |
CRM Connectors | Pushes identified companies to Salesforce, HubSpot, Pipedrive |
Filtering and Segmentation | Custom filters by industry, size, location, behavior |
Alerts and Notifications | Real-time alerts when target accounts visit |
Website visitor identification is the foundation. The platform tracks every company that lands on your site, how many times they visit, and which pages they view. You can see if they looked at pricing, case studies, or product pages. That browsing behavior tells you where they are in the buying process.
The company database provides the contact layer. Once Dealfront identifies a visiting company, it pulls contacts from its records. You get decision-maker names, titles, email addresses, and phone numbers. Data coverage is strongest in Germany, Austria, Switzerland, and the broader EU.
CRM integrations connect identification to action. When a target account visits your site, Dealfront can automatically create a lead in Salesforce or add them to a HubSpot workflow. This automation cuts the time between interest and outreach from days to minutes.
Filtering helps you focus on accounts that match your ideal customer profile. You can set rules to only see companies above a certain size, in specific industries, or from target geographies. This keeps your sales team from chasing every visitor and focuses effort on qualified accounts.
Real-time alerts notify your team when high-value accounts visit. If a Fortune 500 company lands on your pricing page, you know immediately. That speed matters when you're competing against other vendors for the same deal.
The platform inherited Leadfeeder's visitor tracking technology and Echobot's company data when the companies merged. If you used Leadfeeder before, the core functionality is the same. The difference is deeper company data and broader European coverage from the Echobot side.
Dealfront Pricing
Dealfront prices based on how many companies you identify each month and how many users need access. The platform doesn't publish rates publicly. You need to talk to their sales team to get a quote based on your specific usage.
Pricing works on a tiered model. Low-volume users pay less than high-volume users. If your website gets thousands of business visitors monthly, expect higher costs than a site with hundreds. User seats also factor in. More team members accessing the platform means higher subscription fees.
Here's what drives your costs:
Monthly identified companies: The number of unique businesses visiting your site each month
User seats: How many people on your team need platform access
Contract length: Annual commitments typically required for full feature access
Data credits: Some plans limit how many contacts you can export or enrich
The lack of transparent pricing is standard in sales intelligence. Vendors price based on value delivered rather than flat fees. Budget for annual contracts and expect costs to scale with your website traffic and team size.
Dealfront offers a limited free trial for the visitor identification feature. This lets you see which companies visit your site before committing to paid plans. The trial typically restricts how many companies you can identify and limits contact data access.
Plan for pricing conversations to focus on your monthly visitor volume and sales team size. Come prepared with those numbers to get an accurate quote. If you're evaluating multiple vendors, ask for pricing in writing so you can compare apples to apples.
Dealfront Limitations to Consider
Dealfront works well for European sales teams but has clear gaps for global buyers. Understanding where the platform falls short helps you decide if it fits your go-to-market motion. These aren't flaws. They're trade-offs based on how Dealfront built its product and where it focused its data collection.
Geographic coverage is the biggest constraint. Dealfront's company database is strongest in DACH markets and the EU. If you're selling to North American accounts, you'll find fewer contacts and less accurate firmographic data compared to global providers. The platform can identify US companies visiting your site, but the contact depth won't match what you get for European accounts.
Contact data depth is another consideration. Dealfront provides email addresses and some phone numbers, but the volume of verified direct dials and mobile numbers is lower than platforms built for high-volume cold calling. If your outbound motion relies on phone prospecting, you may need to supplement with additional data sources.
Key limitations to evaluate:
Geographic focus: Strong in Europe, limited depth in North America and Asia-Pacific
Contact verification: Fewer verified direct dials compared to global providers
Intent data scope: Only tracks first-party website visits, not broader buying signals
Platform depth: No built-in engagement tools or sales automation features
The intent data model is narrower than some alternatives. Dealfront shows you which companies visit your website. It doesn't track what content they consume across third-party sites, which technologies they're researching, or which competitors they're evaluating. You see first-party interest but miss the fuller picture of account-level buying behavior.
Enterprise scale is another factor. If you're running high-volume outbound programs targeting thousands of accounts globally, Dealfront may lack the data breadth and platform capabilities you need. The tool works better for focused European campaigns than massive global prospecting efforts.
These limitations don't make Dealfront a bad platform. They make it a specific tool for specific use cases. If your market is Europe and you want visitor identification with basic contact data, it fits. If you need global coverage and deep contact verification, look elsewhere.
Dealfront vs. ZoomInfo
Buyers compare Dealfront and ZoomInfo because both provide company data and contacts for sales teams. The platforms serve different needs based on where your accounts are located, how much data depth you need, and whether you want a standalone database or a full go-to-market platform.
What You're Comparing | Dealfront | ZoomInfo |
|---|---|---|
Primary Market | Europe, DACH region | Global with North America strength |
Data Coverage | European company and contact data | Global B2B database with verified contacts |
Intent Signals | Website visitor identification | First-party and third-party intent signals |
Compliance | GDPR-native | GDPR, CCPA, global privacy compliance |
Platform Type | Visitor ID plus contact database | Full GTM platform with engagement tools |
Best For | European-focused sales teams | Mid-market and enterprise global GTM teams |
The core difference is scope. Dealfront built for European markets with GDPR compliance as the foundation. ZoomInfo built a global database with deeper contact verification and broader intent coverage across regions.
Data breadth separates the platforms. ZoomInfo provides global coverage with verified contacts across North America, Europe, and Asia-Pacific. Dealfront focuses on Europe with limited depth elsewhere. If you're targeting US accounts, ZoomInfo delivers more contacts with higher accuracy.
Intent signals work differently. Dealfront tracks which companies visit your website. ZoomInfo combines first-party website visitor data with third-party intent signals showing broader buying behavior across the web. You see not just who visited your site, but which accounts are researching your category, reading competitor content, and showing other buying signals.
Platform capabilities matter if you want more than just data. Dealfront gives you visitor identification and contact records. ZoomInfo GTM Workspace includes engagement tools, workflow automation, and CoPilot, an AI assistant that shows what matters and suggests next steps. That integration matters when you're trying to connect data to actual pipeline generation.
The difference shows up in how you use each platform. Dealfront identifies website visitors and gives you contacts to reach out. You handle outreach through your existing tools. ZoomInfo connects data, intent, and engagement in one platform so you can build, execute, and measure campaigns without switching between systems.
Revenue pipeline impact is where the platforms diverge most. Dealfront helps you identify interested accounts. ZoomInfo connects that identification to your full revenue process, from targeting to engagement to closed deals. The platform tracks how data and intent translate into pipeline and revenue, not just which companies visited your site.
If your target accounts are primarily in Europe and you need basic visitor identification with contact data, Dealfront may fit. If you're targeting global accounts, need verified direct dials at scale, or want a complete go-to-market platform that connects data to revenue outcomes, ZoomInfo delivers more depth.
Who Should Use Dealfront?
Dealfront fits specific buyer profiles based on where your accounts are located, how big your team is, and how you generate pipeline. The platform works best when your needs align with what it was built to do. Forcing it into the wrong use case creates friction.
Ideal Dealfront users:
European-first companies: Your primary sales focus is DACH, UK, or broader EU markets
Inbound-heavy teams: You generate meaningful website traffic and want to identify those visitors
Smaller sales teams: You need visitor identification without enterprise platform complexity
Compliance-focused buyers: GDPR compliance is a primary concern and you want a native solution
If your website generates traffic from European companies and you want to know which accounts are researching your product, Dealfront delivers that visibility. The platform works when inbound interest is already happening and you need to identify and prioritize those visitors.
Smaller sales teams benefit from the focused feature set. You don't need to navigate enterprise-grade complexity to get value. Install the tracking script, connect your CRM, and start seeing which companies visit your site. No lengthy implementation or training required.
Compliance-focused buyers appreciate that Dealfront was built for GDPR from day one rather than adapted later. If data privacy is a primary concern and your market is Europe, that foundation matters. You're not working with a US platform trying to comply with European rules. You're using a European platform built on those rules.
The platform doesn't fit every situation. If you're targeting North American accounts, running high-volume cold outbound, or need deep contact verification with direct dials, Dealfront will feel limited. Know what you need before you evaluate.
How to Choose the Right Sales Intelligence Platform
Choosing a sales intelligence platform starts with defining what you actually need, not what vendors tell you to want. The right tool depends on where your accounts are located, how you generate pipeline, and what data depth you need to hit your number.
Start with these questions:
Where are your target accounts? Do you need global data or regional focus?
What contact data do you need? Are email addresses enough or do you need verified direct dials for cold calling?
What intent signals matter? Do you only care about website visits or do you want broader buying behavior data?
How does it fit your workflow? Does the platform push data to your CRM automatically or require manual exports?
What's your outbound volume? Are you running high-volume prospecting or targeted account-based plays?
Geographic coverage drives most other decisions. If you're targeting North American accounts, you need a provider with deep US and Canadian data. European-focused teams need GDPR-compliant data with strong EU coverage. Global teams need both.
Data depth matters when your outbound motion relies on phone prospecting. Email-only contact records work for some teams but limit others. Verify what percentage of contacts include direct dials and mobile numbers before committing. Ask vendors for sample data in your target markets to see actual coverage.
Intent signals separate basic contact databases from intelligence platforms. First-party website visitor data shows interest in your product specifically. Third-party intent data reveals broader buying behavior across the web, like content consumption and competitor research. Both have value depending on your sales cycle and deal size.
Platform integration determines whether the tool fits your workflow or creates extra steps. Native CRM connectors that push data automatically save time compared to manual exports and imports. Consider how the platform connects to your engagement tools like Outreach, Salesloft, or your marketing automation system.
Scale requirements matter for growing teams. A tool that works for five reps may not work for fifty. Evaluate whether the platform can handle your current volume and grow with you. Ask about data refresh rates, API limits, and user seat restrictions.
For global coverage, verified contact data, and a complete GTM platform that connects data to revenue outcomes, talk to the ZoomInfo team about how the platform fits your specific go-to-market motion and revenue goals.
Frequently Asked Questions About Dealfront
What does Dealfront do for sales teams?
Dealfront identifies companies visiting your website and provides contact data so sales teams can reach decision-makers at those accounts. The platform combines visitor tracking with a European B2B database to turn anonymous traffic into qualified leads with names, emails, and phone numbers.
Is Dealfront the same platform as Leadfeeder?
Leadfeeder merged with Echobot in 2022 to form Dealfront. The Leadfeeder visitor tracking product is now part of the unified Dealfront platform, which combines visitor identification with deeper company and contact data from Echobot's database.
Does Dealfront provide accurate data for North American companies?
Dealfront has some North American data but is strongest in European markets, particularly DACH regions. Organizations targeting US or Canadian accounts will find limited contact depth and less accurate firmographic data compared to providers focused on North America.
How much does Dealfront cost per month?
Dealfront does not publish pricing publicly. Costs depend on how many companies you identify monthly, how many user seats you need, and which features you access. You need to request a custom quote from their sales team based on your specific usage.
