We like to use a free trial offer to save opportunities that look like they are unlikely to close. If you have a deal that is not progressing and activity is slowing, it’s likely that you’re not going to close the deal unless you do something significant. The time frame for the opportunity age at which this play makes sense will depend upon your typical sales cycle. You can use additional software such as ZoomInfo InboxAI or Chorus.ai Momentum to identify opportunities that show declining activity week over week.
- Momentum slowing on opportunity open for more than 30 days
- No free trial yet
- Initiate an email sequence to open opportunity promoting free trial offer