Free trial to slowed opportunities

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ZoomInfo

ZoomInfo

Scenario 

Use a free trial offer to save opportunities that look like they are unlikely to close. If you have a deal that is not progressing and activity is slowing, it’s likely that you’re not going to close the deal unless you do something significant. We find that a free trial offer after 30+ days of decline can successfully restart the conversation. The
time frame for when this play makes sense for you will depend upon your typical sales cycle.

Triggers 

  • Momentum slowing on opportunity open for more than 30 days 
  • No free trial yet

Action

  • Initiate an email sequence to open opportunity promoting free trial offer