Scenario
Use a free trial offer to save opportunities that look like they are unlikely to close. If you have a deal that is not progressing and activity is slowing, it’s likely that you’re not going to close the deal unless you do something significant. We find that a free trial offer after 30+ days of decline can successfully restart the conversation. The time frame for when this play makes sense for you will depend upon your typical sales cycle.
Triggers
Momentum slowing on opportunity open for more than 30 days
No free trial yet
Action
Initiate an email sequence to open opportunity promoting free trial offer