Use a free trial offer to save opportunities that look like they are unlikely to close. If you have a deal that is not progressing and activity is slowing, it’s likely that you’re not going to close the deal unless you do something significant. We find that a free trial offer after 30+ days of decline can successfully restart the conversation. The
time frame for when this play makes sense for you will depend upon your typical sales cycle.
- Momentum slowing on opportunity open for more than 30 days
- No free trial yet
- Initiate an email sequence to open opportunity promoting free trial offer