The goal of this play is to create a groundswell of demand within an organization to get the decision maker to move forward. Send an email campaign to individual users at the account or target them through programmatic advertising. Include a link to test out your product for two weeks. The end of the trial period for multiple users can create internal demand and conversations that bubble up to decision makers.
- Open opportunities, typically with bigger organizations, or ones with slow momentum
- Send a free trial offer to individual users at your target account.