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Gifting to close deals

Scenario 

Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible. To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign, holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial. 

Sending a gift is not only a goodwill gesture to your buyer, it shows your appreciation for their future business. This approach is especially effective if you can send a gift that’s tied to something you know about the prospect—like a gift card to their favorite restaurant or a direct mailer containing their favorite dessert. 

Triggers

  • End of month, quarter, or year
  • Later stage in sales cycle
  • High-scoring lead

Actions

  • Email containing gift