Gifting to close deals

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To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards or targeted direct mail.

Sending a gift is a gesture of goodwill to your buyer and shows your appreciation for their future business. This approach is especially effective if you can send a gift that’s tied to something you know about the prospect, like a gift card to their favorite restaurant or a direct mailer containing their favorite dessert.


  • End of month, quarter, or year
  • Later stage in sales cycle
  • High-scoring lead


  • Email containing a gift
  • Direct mail with a gift