To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards or targeted direct mail.
Sending a gift is a gesture of goodwill to your buyer and shows your appreciation for their future business. This approach is especially effective if you can send a gift that’s tied to something you know about the prospect, like a gift card to their favorite restaurant or a direct mailer containing their favorite dessert.
- End of month, quarter, or year
- Later stage in sales cycle
- High-scoring lead
- Email containing a gift
- Direct mail with a gift