Gifting to close deals

Plays post image

Scenario

To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards or targeted direct mail.

Sending a gift is a gesture of goodwill to your buyer and shows your appreciation for their future business. This approach is especially effective if you can send a gift that’s tied to something you know about the prospect, like a gift card to their favorite restaurant or a direct mailer containing their favorite dessert.

Triggers 

  • End of month, quarter, or year
  • Later stage in sales cycle
  • High-scoring lead

Actions

  • Email containing a gift
  • Direct mail with a gift