LeadMagic Pricing Overview

If you have navigated LeadMagic's seven-tier credit system, trying to calculate whether 10,000 credits on the Essential plan will cover your email finds, mobile lookups, and company enrichments (or if you will burn through them mid-month because mobile numbers cost 5 credits each), you know that credit-based pricing can feel like budgeting in a foreign currency.

LeadMagic serves as a B2B data enrichment API for technical teams, offering verified emails, mobile numbers, and company data through REST API, CLI, and MCP interfaces. The platform's credit-based model charges only for successful results, with credits rolling over on higher-tier plans.

But as go-to-market teams grow beyond contact enrichment into intent-driven prospecting, multi-channel orchestration, and AI-powered deal execution, LeadMagic's focused API approach may leave organizations searching for more complete solutions.

We've analyzed LeadMagic's pricing tiers, credit system, and feature scope. It's the right choice if:

• You need a developer-first data enrichment API with fast response times

• Your workflow centers on bulk CSV enrichment or terminal-based processing

• You value pay-per-result pricing with no annual contracts

• Your team builds custom enrichment pipelines using API, CLI, or MCP tools

• You primarily need email finding, validation, and mobile number discovery

LeadMagic's pricing might not be a good choice if:

• You need native CRM integration without Zapier workarounds

• Your team requires buyer intent signals to prioritize outreach timing

• You want AI-driven orchestration connecting enrichment to outreach in a single workflow

• You need conversation intelligence or deal-level context alongside contact data

Last verified: May 2026. Pricing sourced from leadmagic.io/pricing.

Quick Answer: How Much Does LeadMagic Cost?

LeadMagic offers seven subscription tiers plus custom enterprise pricing.

Credit costs by data type:

The 5:1 mobile-to-email credit ratio is the variable most buyers underestimate. A team running cold-call sequences burns through credits five times faster than an email-only team on the same plan.

Source: leadmagic.io/pricing, verified May 2026.

LeadMagic Pricing Summary: LeadMagic vs. ZoomInfo

If you are evaluating B2B data APIs and enrichment platforms, talk to someone to learn more about how ZoomInfo can help you.

The key difference: LeadMagic charges variable credits by data type (1 for email, 5 for mobile). ZoomInfo is free to start with consumption credits based on usage and includes proprietary intent data, website visitor identification, conversation intelligence, and the GTM Context Graph intelligence layer that LeadMagic does not offer at any tier.

How LeadMagic Credits Work

Credits are the universal currency across all enrichment services: platform, browser extension, API, and CLI. You spend credits only when you reveal data, not when you search.

Key credit rules:

• Re-revealing a previously unlocked record costs nothing

• Searches are free; credits are consumed only on reveal

• Monthly plan credits (Essential and above) roll over with unlimited carry

• Annual plan credits are issued upfront and do not roll over at year-end

• Free Trial and Basic plans: no rollover documented

The 5:1 phone-to-email ratio is the hidden cost driver for outbound teams. A team focused on cold calling burns through credits at five times the rate of an email-only team, at the same plan price.

LeadMagic Plan Breakdown

LeadMagic Free Trial: 100 Credits

100 free credits translate to roughly 100 email finds, 400 email validations, or 20 mobile lookups. Manual and auto top-ups are not available during the trial, so once credits run out, you must subscribe.

Bottom line: The free trial gives enough credits to test data accuracy on a small sample but is insufficient for serious evaluation of throughput or cost at volume.

LeadMagic Basic Plan: $59.99/month

2,500 credits support roughly 2,500 email finds, 10,000 email validations, or 500 mobile lookups per month. The lack of rollover makes this a poor fit for teams with variable enrichment volume; unused credits expire at cycle end.

Bottom line: Adequate for individuals with light, predictable needs. Teams with variable volume or more than one user should evaluate Essential directly.

LeadMagic Essential Plan: $99.99/month

The Essential plan is where the economics shift: the per-credit cost drops from $0.024 to $0.010 and unlimited rollover begins. For API-driven workflows with monthly volume spikes, rollover protection makes Essential the entry point worth evaluating seriously.

LeadMagic Growth Plan: $179.99/month

Growth doubles credit capacity from Essential with a marginal per-credit improvement. Best for teams that regularly exhaust 10,000 credits before month-end.

LeadMagic Advanced Plan: $259.99/month

LeadMagic Professional Plan: $424.99/month

LeadMagic Ultimate Plan: $799.99/month

LeadMagic Enterprise: Custom Pricing

Teams exceeding 100,000 credits per month can negotiate a custom plan. Per LeadMagic's own pricing page, enterprise pricing is built around your specific workflow; contact LeadMagic directly.

Real Usage Scenarios: What Credits Actually Cost

The credit system math is non-obvious. Two scenarios that illustrate cost at real working volumes.

Scenario 1: GTM engineering team running an enrichment pipeline

A 3-person engineering team enriches 8,000 contacts per month: 6,000 email finds (1 credit each) and 2,000 mobile lookups (5 credits each). That equals 6,000 + 10,000 = 16,000 credits per month.

On the Essential plan (10,000 credits, $99.99/month), this team runs over budget by 6,000 credits every month, requiring rollover from a prior low-volume month or a top-up. The Growth plan (20,000 credits, $179.99/month) covers this volume comfortably with 4,000 credits to carry forward.

Effective monthly cost for this team on Growth: $179.99, or roughly $0.009 per enrichment.

Scenario 2: SDR team of 5 running mixed email and cold-call outreach

Each rep runs 400 email finds (1 credit) and 200 mobile lookups (5 credits) per month. Per rep: 400 + 1,000 = 1,400 credits. Team of 5: 7,000 credits per month.

The Essential plan (10,000 credits, $99.99/month) covers this team with 3,000 credits to spare each month, which roll over. Effective annual cost: $1,199.88. If mobile volume increases to 400 lookups per rep (common for call-heavy teams), monthly usage jumps to 12,000 credits, requiring the Growth plan at $179.99/month ($2,159.88/year).

Add-On Costs and Hidden Fees

Beyond subscriptions, LeadMagic costs can increase through:

• Auto top-up: automatic credit purchases when balance drops below a threshold (minimum 1,000-credit trigger, range 5,000 to 100,000 credits per top-up)

• Manual top-up: available in 5,000-credit increments with instant delivery

• Annual billing: LeadMagic advertises "2 months free" on annual plans, reducing effective monthly cost

No additional fees for API access, CLI use, or MCP access; all are included at every paid tier.

Where LeadMagic Falls Short

LeadMagic delivers accurate contact enrichment at competitive per-credit prices. For the use cases it targets (developer-built enrichment pipelines, fast API lookups, terminal-based processing), it executes well. Where teams run into limitations:

No native CRM integration. LeadMagic connects to CRMs via CSV export or Zapier. There is no native HubSpot, Salesforce, or Pipedrive sync. For teams enriching at scale, this means manual import cycles or Zapier overhead on every batch.

No intent data layer. LeadMagic gives you contact and company data. It does not signal when a prospect is actively researching a purchase, experiencing a job change, or signaling buying intent through web behavior. This limits the platform to reactive enrichment rather than proactive pipeline timing.

Single-source enrichment. LeadMagic pulls from one data source per lookup rather than running a waterfall across multiple providers. Match rates vary; there is no automatic fallback to a secondary source when the primary returns no result.

Limited scalability beyond small teams. The 5-member team cap on paid plans (except Enterprise) and the absence of automation tools (no auto-enrich on CRM record creation, no triggered workflows) create a ceiling for teams growing beyond a core group of users.

No conversation intelligence. Teams that need call recording, coaching, and deal-context capture alongside contact data need a separate tool. LeadMagic does not cover this use case.

Per independent review coverage (G2, syncgtm.com), users consistently cite data accuracy as a strength and the absence of CRM sync and buying signals as the primary reasons teams outgrow the platform.

Best LeadMagic Alternative: ZoomInfo

ZoomInfo is an all-in-one AI GTM Platform built for go-to-market teams that have grown beyond standalone enrichment into intent-driven prospecting, multi-channel execution, and AI-assisted deal management.

Where LeadMagic focuses on the enrichment layer, ZoomInfo connects data, intelligence, and action across three integrated pillars. The data foundation covers 500M+ professional contacts, 100M+ companies, 200M+ verified business emails, and 120M+ direct-dial phone numbers. The GTM Context Graph is the intelligence layer that connects ZoomInfo's verified B2B data with customer CRM records, conversation intelligence, and behavioral signals into a unified, queryable structure that AI can reason over. Universal Access exposes that intelligence through APIs and MCP, native integrations with Claude, ChatGPT, Salesforce, and HubSpot, and next-generation products like GTM Workspace for sellers and GTM Studio for marketers and RevOps teams.

For developer and GTM engineering teams specifically, ZoomInfo's Data-as-a-Service offering provides direct API and S3 access to company and contact data at scale. MarketSpark, a cybersecurity company, used ZoomInfo's Company Data Cube to grow revenue opportunities 5x, with ZoomInfo's S3 integration eliminating the manual data ingestion that slowed their pipeline. (Case study: zoominfo.com/about/case-studies/marketspark)

ZoomInfo pricing is free to start with consumption credits based on usage. There is no fixed-tier pricing table equivalent to LeadMagic's seven published plans; instead, usage scales with the team's footprint.

LeadMagic vs. ZoomInfo: Feature Comparison

Decision Matrix: Choose LeadMagic or ZoomInfo

Choose LeadMagic if:

• Your team is primarily engineers or developers building custom enrichment pipelines via REST API, CLI, or MCP

• Pay-per-result pricing with no annual commitment fits your budget model

• Your monthly enrichment volume is under 30,000 credits and CRM sync is handled externally

• You need fast, targeted lookups (email, mobile, company data) without a broader GTM platform

• You are a small team (1-5 users) with predictable, contained enrichment needs

Choose ZoomInfo if:

• Your go-to-market team needs intent data alongside contact enrichment to prioritize outreach timing

• You want a platform that connects enrichment to outreach, AI orchestration, and deal execution in a single system

• Your engineering team builds agents and pipelines that benefit from verified B2B intelligence via MCP or API at scale

• You need native CRM integrations (Salesforce, HubSpot) without CSV-export overhead

• You are growing beyond 5-10 users and need platform automation rather than manual batch workflows

LeadMagic Pricing FAQ

Is LeadMagic free to use?

Yes. LeadMagic offers a permanent free trial with 100 credits, no credit card required. All 18 REST endpoints are accessible during the trial. Credits do not roll over and manual top-ups are not available, so once the 100 credits are used, a paid plan is required. At 1 credit per email find, 100 credits covers roughly 100 email lookups or 20 mobile number discoveries.

What is the minimum purchase for LeadMagic?

The minimum paid plan is Basic at $59.99/month for 2,500 credits. No annual contract is required. At $0.024 per credit, Basic carries the highest per-credit cost of any LeadMagic tier and does not include credit rollover or team features.

Do LeadMagic credits expire?

It depends on the plan. Free Trial credits are one-time only, no rollover. Basic plan credits expire at the end of each billing cycle. Essential, Growth, Advanced, Professional, and Ultimate plans all include unlimited credit rollover. Annual plan credits are issued upfront for the full year and do not carry over at year-end.

How much does LeadMagic cost per email find?

One email find costs 1 credit. The per-credit cost drops as your plan scales: $0.024 on Basic, $0.010 on Essential, $0.009 on Growth, $0.0085 on Professional, and $0.008 on Ultimate. Mobile number lookups cost 5 credits each, making them 5x more expensive per lookup at every tier.

Does LeadMagic offer intent data?

No. LeadMagic is a contact and company enrichment API. It does not provide buyer intent signals, account-level intent scoring, job change triggers, or hiring and funding signals. Teams that need intent data to prioritize which accounts to reach first should evaluate platforms with a dedicated intent layer, including ZoomInfo's proprietary intent data.

Which is cheaper, LeadMagic or ZoomInfo?

LeadMagic has transparent per-credit pricing starting at $59.99/month. ZoomInfo is free to start with consumption credits based on usage, scaling with the team's footprint. The right comparison is total cost of ownership: LeadMagic's lack of native CRM sync adds Zapier or engineering overhead on every enrichment cycle; its absence of intent data and orchestration tools means additional tool spend for teams that need pipeline timing and outreach automation. For developer teams doing targeted API enrichment at low volume, LeadMagic's per-credit model is cost-competitive. For go-to-market teams needing a complete platform, ZoomInfo's bundled data, intelligence, and execution layer typically reduces total tool count.

For a deeper look at how LeadMagic compares across features beyond pricing, see our LeadMagic review.

More LeadMagic comparisons and guides

If you're interested in reading more, you might like:

• LeadMagic Review 2026: Is This B2B Data Enrichment API Right for You?

• BetterContact Pricing: Worth It or Consider ZoomInfo? March 2026

• FullEnrich vs. Clay (vs. ZoomInfo): Which B2B Data Enrichment Approach Wins in 2026?