A certain percentage of prospects will always fail to show up to the meeting, but you shouldn’t let these leads slip away. Set up notifications in your CRM for prospects that didn’t show up to meetings in the last seven days. Dedicate a team (typically new SDRs) to reach out to meeting no-shows by phone and email immediately afterward for the first seven days. From days 8 through 20 after the no-show, other reps can try to re-engage the prospect through calls and emails. This will keep your product top-of-mind and increase the likelihood of a closed-won opportunity.
- Lead or contact had a scheduled meeting and didn’t show up
- Call and email no-shows. If unable to connect, add them to a follow-up email sequence.