Scenario
When new contacts are added to accounts with open opportunities, sales reps can get additional buy-in for your product or expand the opportunity with additional licenses or spend. However, a one-off email to the new contacts is probably not enough to get their attention. Initiating a call blitz from the SDR team gets your message across in an
immediate way and prompts a real-time response from prospects.
Automating the process of adding new contacts to a call blitz campaign saves the sales reps’ time and allows them to focus on more urgent selling activities. Calls are placed into relevant accounts by their SDR team.
Trigger
• Accounts with open opportunities and a new contact detected
Actions
• Add contacts to campaign
• Initiate a call blitz