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Out-of-office reply follow-up

Scenario

If a prospect’s out-of-office reply comes back from a drip campaign you’re running, respond with a welcome back message. Don’t miss an opportunity to build rapport in the sales process.

Using automation, drop any out-of-office leads into a separate sequence before resuming your drip campaign. The new sequence schedules a short, cheery welcome back email two days after the lead returns to the office. Reps should immediately call once the lead opens the welcome back message.

Trigger

• You receive an automated out-of-office email when emailing a prospect

Action

• Add out-of-office prospects to a sequence that sends a short welcome back email two business days after the lead’s stated return to the office