Scenario
If a prospect’s out-of-office reply comes back from a drip campaign you’re running, respond with a welcome back message. Don’t miss an opportunity to build rapport in the sales process.
Using automation, drop any out-of-office leads into a separate sequence before resuming your drip campaign. The new sequence schedules a short, cheery welcome back email two days after the lead returns to the office. Reps should immediately call once the lead opens the welcome back message.
Trigger
• You receive an automated out-of-office email when emailing a prospect
Action
• Add out-of-office prospects to a sequence that sends a short welcome back email two business days after the lead’s stated return to the office