Prospecting for unicorns

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Unicorns aren’t always hard to find. Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. For example, the Deloitte Technology Fast 500, Inc. 5000, and the Boston Business Journal Fast 50.

Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting. You can also use a tool like ZoomInfo to build a list of potential unicorns that fit specific criteria.


• A group publishes a list of fast-growing companies


• Research the groups that produce lists tailored to your search criteria
• Add these unicorns to your prospecting list