The demo-to-free-trial model typically works well for both decision-makers and the sales team. But what should you do when accounts fall into post-trial limbo and all you hear is radio silence?
Send a personalized email with a free trial reactivation offer. Entice them with a hand-picked case study, a bulleted list of concise benefits customized to their business, and a calendar link to set up a call.
- Open opportunity with expired free trial (opportunity is dead or stalled)
- Send personalized email with offer to reactivate trial