Your current customers make a good conduit to new ones. When one of your customers closes a deal, go and prospect their competition for it. Because they’ll have a similar profile to your customer, you know that these competitors should be a good fit for your solution. Target them with an automated email campaign that references the missed deal. Show them how your product can help them, like their competition, expand and improve their results.
- A customer closes a deal
- Research your customer’s competition for the deal
- Target these competitors with an automated campaign
- Reference the missed deal
- Highlight how you can help them close the next one