Scenario
Your current customers make a good conduit to new ones. When one of your customers closes a deal, go and prospect their competition for it. Because they’ll have a similar profile to your customer, you know that these competitors should be a good fit for your solution. Target them with an automated email campaign that references the missed deal. Show them how your product can help them, like their competition, expand and improve their results.
Trigger
A customer closes a deal
Actions
Research your customer’s competition for the deal
Target these competitors with an automated campaign
Reference the missed deal
Highlight how you can help them close the next one