Sales teams can't close deals without clear visibility into markets, accounts, and buyers. Sales intelligence tools solve this problem by delivering the data teams need to identify and engage the right prospects.
Not all platforms deliver equal value. Some flood you with noise. The best give you clean, actionable data that moves deals forward.
This list ranks the top sales intelligence tools based on vetted, third-party reviews. Use it to pick platforms that actually perform.
What Is Sales Intelligence?
Sales intelligence is verified data about prospects, accounts, and buying behavior that sales teams use to identify opportunities and close deals faster. Modern platforms deliver buyer intent signals, firmographics, technographics, contact data, and account intelligence in a single system. Reps spend less time researching and more time selling.
Modern sales intelligence platforms deliver multiple data types that work together to give you a complete view of your target accounts:
Contact Data: Verified email addresses, direct-dial phone numbers, and decision-maker identification across buying committees.
Firmographics: Company size, revenue, industry, location, and organizational structure to prioritize accounts that match your ICP.
Technographics: Tech stack data showing what tools prospects use, revealing displacement opportunities and integration requirements.
Buyer Intent Signals: Behavioral data tracking when prospects actively research solutions, indicating readiness to buy.
Trigger Events: Real-time alerts on funding announcements, leadership changes, new hiring, and technology adoption that create sales opportunities.
Why this matters: Reps using accurate contact data and intent signals connect with decision-makers faster and close deals at higher rates. These data types connect directly to pipeline outcomes.
Sales Intelligence Tools Comparison
Here's how the top sales intelligence companies compare:
Platform | Data Focus | Key Strength | Best For |
|---|---|---|---|
ZoomInfo | B2B contact + company + intent | Integrated GTM platform with AI | Mid-market to enterprise |
Apollo | Contact database + engagement | Prospecting + outreach in one | SMB to mid-market |
Momentum | Sales activity + pipeline intelligence (CRM + conversation data) | Automated deal insights + Slack-based workflow automation | Revenue teams managing active pipeline + deal execution |
Cognism | EMEA contact data | GDPR compliance + mobile numbers | European markets |
LinkedIn Sales Navigator | Professional network | Relationship mapping + InMail | Social selling |
6sense | Account-level intent | Predictive ABM | Enterprise ABM |
Lusha | Contact enrichment | Browser extension simplicity | Individual sellers |
Bombora | Intent data | Topic-level buyer signals | Intent-first strategies |
Gong | Conversation intelligence | Revenue insights from calls | Sales coaching + forecasting |
LeadIQ | Prospecting workflow | One-click CRM capture | SDR/BDR teams |
Seamless.AI | Real-time contact search | AI-powered verification | High-volume prospecting |
Top 10 Sales Intelligence Tools
1. ZoomInfo
ZoomInfo Sales gives sales teams the B2B intelligence and integrated tools to connect with ideal customers and close deals faster. This sales intelligence platform is built on the industry's most comprehensive data foundation: 100 million company profiles, 500 million contact profiles, and 1 billion buying signals processed monthly.
ZoomInfo Sales delivers accurate contact and company data enriched with buyer intent and sales signals that let reps take action with confidence. The sales intelligence and engagement platform integrates with Salesforce, HubSpot, and leading sales engagement tools to sync data automatically. ZoomInfo Copilot, powered by AI sales intelligence, processes first-party data and real-time engagement signals to tell reps who to contact, when to reach out, and what to say, all within GTM Workspace. This AI-powered assistant surfaces insights, automates workflows, and guides seller actions in real time.
MarketSpark, a B2B marketing agency, used ZoomInfo to generate 5x more revenue opportunities and achieve 5x growth in MQLs and SQLs. The platform maintains GDPR, CCPA, and SOC 2 compliance while delivering the data accuracy enterprise teams require.
Industry-leading B2B database with contact information, firmographics, technographics, and buyer intent signals
Integrated conversation intelligence, sales engagement, and data orchestration tools
ZoomInfo Copilot processes first-party data and real-time engagement signals to tell reps who to contact, when to reach out, and what to say
Advanced search capabilities for precise prospect targeting
Automatic data refresh and hygiene features to maintain accuracy
Real-time alerts for key events like job changes or engagement spikes
Custom pricing based on team size and feature requirements. Start a free trial.
Learn More About ZoomInfo Sales
2. Apollo
Apollo combines a B2B contact database with sales engagement capabilities in a single sales intelligence and engagement platform. The system provides access to contact and company data while offering tools to execute outbound campaigns directly within the interface. Apollo includes email sequencing, call tracking, and analytics to manage the full prospecting workflow.
The platform offers Chrome extension access for prospecting while browsing LinkedIn and company websites. Core integrations include Salesforce and HubSpot CRM sync for contact data and activity tracking. The platform provides email verification and deliverability monitoring to maintain sender reputation and supports direct execution of outbound campaigns from the interface.
Apollo operates on a freemium pricing model with paid tiers that unlock additional contacts, features, and integrations. The platform focuses on combining data access with execution tools to reduce the need for multiple point solutions in the sales tech stack.
Contact database with email addresses and phone numbers
Built-in email sequencing and sales engagement tools
Chrome extension for prospecting on LinkedIn
CRM integrations with Salesforce and HubSpot
Call tracking and recording capabilities
Email verification and deliverability monitoring
Analytics and reporting on outreach performance
3. Momentum
Momentum is an AI-powered sales automation and revenue orchestration platform that helps GTM teams reduce manual work, improve pipeline accuracy, and accelerate deal execution. It captures and structures sales interactions across calls, meetings, and CRM activity, automatically updating Salesforce and delivering real-time insights through Slack and Teams.
Works for: Pipeline automation, CRM hygiene, RevOps workflow orchestration, deal risk monitoring.
Key features:
AI-powered call and meeting summaries that auto-populate CRM fields (Momentum)
Workflow automation and real-time deal alerts in Slack or Teams (Trending AI Tools)
Smart Agents that detect pipeline risks and suggest next steps (Momentum)
Seamless integrations with Salesforce, Slack, Zoom, Outlook, Gong and more
4. Cognism
Cognism provides B2B contact and company data with emphasis on European market coverage. The platform includes firmographics, technographics, sales trigger events, intent data, verified emails, and phone-verified mobile numbers.
Cognism focuses on European market coverage with particular strength in EMEA data quality. The platform provides mobile phone numbers that are verified through a manual process, addressing a common gap in B2B contact databases. Cognism integrates with CRM and sales engagement platforms to sync contact and company data into existing workflows.
The platform is designed to help revenue teams overcome global compliance barriers, with a strong focus on GDPR and CCPA regulations. Cognism offers custom pricing based on team size and feature requirements, with particular emphasis on serving organizations that need reliable European contact data.
Strong focus on European markets with GDPR-compliant data collection
Sales trigger events and intent data for timing outreach
Advanced compliance features for GDPR and CCPA
Phone-verified mobile numbers for decision-makers
Verified business emails with deliverability guarantees
Integrations with CRM and sales engagement platforms
Technographic data showing prospect tech stacks
5. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a specialized version of LinkedIn designed for sales professionals. It leverages LinkedIn's network to help salespeople establish relationships with prospects through account intelligence, relationship mapping, and buyer intent data.
The platform provides advanced search capabilities beyond standard LinkedIn, allowing filtering by company size, industry, seniority level, and other firmographic criteria. InMail messaging credits enable outreach to prospects outside your network. Advanced-tier plans include real-time account updates when prospects change jobs or companies post news, along with AI-powered Account IQ and Lead IQ insights.
Sales Navigator integrates with CRM systems to sync LinkedIn activity and contact information. The platform offers custom lead lists and buyer intent signals based on LinkedIn engagement behavior.
Advanced search capabilities beyond standard LinkedIn
Real-time account updates and job change alerts
InMail messaging to reach prospects outside your network
CRM integration (Advanced Plus tier includes Salesforce, HubSpot, Microsoft Dynamics, and Oracle)
Custom lead lists and saved searches
TeamLink for identifying warm introductions (Advanced and Advanced Plus plans)
Buyer intent signals based on LinkedIn activity (Advanced and Advanced Plus plans)
Pricing: Core plan at $119.99/month (monthly billing), with annual billing options available. Advanced and Advanced Plus plans available with custom pricing.
Learn More About LinkedIn Sales Navigator
6. 6sense
6sense is an account-based marketing and sales platform that combines predictive analytics with buyer intent data. The system identifies accounts showing research behavior across the web, even before they engage directly with your company. 6sense uses AI to analyze anonymous website visitors, content consumption, and third-party intent signals to score account readiness.
The platform reveals which companies are researching your category, what topics they're investigating, and where they are in the buying journey. 6sense integrates with marketing automation platforms, CRM systems, and advertising platforms to orchestrate multi-channel campaigns based on account intent scores.
6sense focuses on enterprise organizations running account-based strategies. The platform includes advertising capabilities, email orchestration, and sales intelligence to coordinate outreach across marketing and sales teams. 6sense offers a Free tier for sales intelligence with 50 data credits per month, along with custom pricing for paid plans based on company size and feature requirements.
Key Features:
Predictive account identification and scoring
Anonymous website visitor identification
Buyer intent data from third-party sources
Buying stage predictions for target accounts
Advertising orchestration across display and social channels
Integration with marketing automation and CRM platforms
Sales intelligence and account insights
Multi-channel campaign orchestration
7. Lusha
Lusha provides contact enrichment through a browser extension that surfaces business email addresses and phone numbers while browsing LinkedIn, company websites, and other online sources. The platform focuses on simplifying contact data access for individual sellers and small sales teams.
The Chrome extension integrates directly into LinkedIn profiles and company pages, displaying contact information without requiring users to leave their browser. Lusha includes CRM integrations with Salesforce, HubSpot, and other platforms to automatically sync discovered contacts into existing workflows.
Lusha operates with a freemium model offering limited monthly credits, with paid plans providing higher contact volumes and additional features. The platform emphasizes GDPR and CCPA compliance in its data collection and storage practices, focusing on serving both North American and European markets.
Key Features:
Chrome extension for LinkedIn and web-based prospecting
Direct-dial phone numbers and email addresses
CRM integrations with Salesforce and HubSpot
Bulk enrichment capabilities for contact lists
API access for custom integrations
GDPR and CCPA compliance features
Freemium pricing model with tiered plans
8. Bombora
Bombora provides B2B intent data by tracking content consumption across a cooperative of business websites. The platform's Company Surge data identifies accounts researching specific topics based on their content engagement patterns. Bombora tracks intent signals across thousands of B2B websites to determine when companies show increased interest in particular subjects.
The platform operates through a data cooperative model where participating websites contribute anonymous browsing data in exchange for access to the aggregated intent intelligence. This approach provides broader coverage than single-site tracking while maintaining privacy compliance. Bombora scores accounts based on surge intensity, showing which topics are trending within specific companies.
Bombora integrates with marketing automation platforms, ABM tools, CRM systems, and advertising platforms. The intent data feeds into lead scoring models, account prioritization systems, and campaign targeting. Organizations use Bombora to identify in-market accounts, time outreach based on research activity, and personalize messaging based on topic interest.
Key Features:
Company Surge intent data tracking topic-level research
Data cooperative model across thousands of B2B sites
Intent scoring showing surge intensity by topic
Integration with marketing automation and CRM platforms
Audience segments for advertising targeting
API access for custom applications
Topic taxonomy covering tens of thousands of business subjects
9. Gong
Gong is a conversation intelligence platform that records, transcribes, and analyzes sales calls and meetings to surface deal insights and coaching opportunities. The system captures interactions across phone, video conferencing, and email to identify patterns in successful deals, at-risk opportunities, and rep performance.
The platform integrates with CRM systems, video conferencing tools, and phone systems to automatically capture and analyze customer conversations. Gong uses AI to track talk-to-listen ratios, competitor mentions, pricing discussions, and next-step commitments. Revenue leaders use these insights to forecast more accurately, coach reps on what works, and replicate winning behaviors across teams.
Gong provides deal intelligence that shows which opportunities are progressing and which need intervention. The platform tracks engagement patterns, sentiment shifts, and stakeholder participation to predict deal outcomes. Sales teams use Gong to improve win rates, shorten sales cycles, and scale best practices across the organization.
Key Features:
Call recording and transcription across phone and video
AI-powered conversation analysis and deal insights
Talk-to-listen ratio and engagement metrics
Competitor and pricing discussion tracking
CRM integration with automatic activity logging
Revenue forecasting based on conversation data
Coaching insights and rep performance analytics
10. LeadIQ
LeadIQ is a prospecting workflow tool that captures contact information from LinkedIn and company websites, then pushes it directly into CRM and sales engagement platforms. The platform focuses on reducing the manual work SDRs and BDRs face when building target account lists and launching outbound sequences.
The Chrome extension allows reps to capture contact details with one click while browsing LinkedIn Sales Navigator or company sites. LeadIQ enriches basic profile data with verified email addresses and phone numbers, then syncs contacts directly to Salesforce, Outreach, Salesloft, and other tools. The platform includes job change alerts that notify reps when prospects move to new companies, creating warm outreach opportunities.
LeadIQ integrates with CRM systems and sales engagement platforms to eliminate data entry and accelerate list building. SDR teams use the platform to maintain clean data, track prospect movements, and launch personalized sequences faster. The tool focuses on high-velocity prospecting workflows where speed and data accuracy determine pipeline output.
Key Features:
One-click contact capture from LinkedIn and websites
Verified email and phone number enrichment
Direct CRM and sales engagement tool integration
Job change alerts for warm outreach opportunities
Bulk contact export and list building
Chrome extension for browser-based prospecting
Data sync to Salesforce, Outreach, and Salesloft
11. Seamless.AI
Seamless.AI provides real-time B2B contact data including verified emails and cell phone numbers. The platform updates data continuously and integrates with CRM systems like Salesforce and HubSpot. This automated sales intelligence system includes search filtering by job title, company size, industry, and location.
The platform includes Chrome extension for prospecting on LinkedIn and company websites, automatic contact data sync to CRM systems, and real-time verification of emails and phone numbers. Seamless.AI provides real-time data updates and verification to maintain contact accuracy.
The platform offers customizable filters for building targeted account lists based on firmographic and demographic criteria. Pricing includes Free, Basic, Pro, and Enterprise tiers, with Basic, Pro, and Enterprise plans requiring contact with sales for specific pricing.
AI-powered search engine for contact discovery
Real-time data updates and verification
Chrome extension for web-based prospecting
CRM integrations with major platforms
Customizable filters for targeted list building
Email and phone number verification
Bulk export capabilities
How to Choose the Right Sales Intelligence Platform
Picking the right sales intelligence software comes down to your specific go-to-market motion. Evaluate platforms against criteria that directly impact your team's ability to build pipeline and close deals. Look for features to look for in a sales data provider that match your workflow, data requirements, and integration needs.
Evaluation Criteria | What to Assess |
|---|---|
Data Accuracy and Coverage | Verification methods, refresh frequency, geographic and industry coverage |
CRM and Tech Stack Integrations | Native vs. third-party connections, Salesforce/HubSpot support, API access |
Automation and Workflows | Automated enrichment, lead routing, alert triggers, workflow orchestration |
Compliance and Security | GDPR/CCPA compliance, SOC 2 certification, data sourcing transparency |
Data Accuracy and Coverage
Data quality determines whether your outreach connects or bounces. Outdated contact information wastes rep time and damages sender reputation. Evaluate these critical factors:
Verification methods: Does the platform validate emails and phone numbers before delivery?
Refresh frequency: How often does the vendor update contact and company data?
Geographic coverage: Does the database include strong data for your target markets?
Industry coverage: Can you find contacts at companies in your ICP?
CRM and Tech Stack Integrations
Your sales intelligence platform should sync with your existing tech stack without manual data transfers. Native integrations beat third-party connectors for reliability and feature depth. Evaluate these integration factors:
Native vs. third-party integrations: Does the vendor build direct connections to your tools?
Salesforce and HubSpot support: Are these integrations feature-complete or basic?
Sales engagement tool connections: Can you push contacts directly to Outreach, Salesloft, or similar platforms?
API access: Do you have flexibility to build custom integrations if needed?
Automation and Workflow Capabilities
Manual data entry kills productivity. The best platforms automatically enrich records, route leads, and trigger alerts on buying signals. Evaluate these automation capabilities:
Automated data enrichment: Does the platform fill gaps in your CRM without manual work?
Lead routing: Can you automatically assign accounts based on territory, industry, or other rules?
Alert triggers: Do you get notified when prospects change jobs, get funding, or show intent?
Workflow orchestration: Can you build multi-step sequences based on data signals?
Compliance and Security
Enterprise buyers require vendors that meet strict data privacy and security standards. Verify these compliance requirements:
GDPR and CCPA compliance: Does the vendor follow privacy regulations in your markets?
SOC 2 certification: Has the platform completed independent security audits?
Data sourcing transparency: Can the vendor explain where data comes from?
Admin controls: Do you have visibility into team usage and the ability to set permissions?
Frequently Asked Questions
What Is the Best Sales Intelligence Tool?
ZoomInfo provides the most comprehensive B2B data foundation with 100 million company profiles and 500 million contacts. The platform integrates sales engagement, conversation intelligence, and AI-powered insights in a single system.
How Much Do Sales Intelligence Tools Cost?
Pricing ranges from free limited versions to enterprise plans starting around $120/month per user, with most platforms offering tiered subscriptions based on team size and features.
What Is the Difference Between Sales Intelligence and Sales Engagement?
Sales intelligence provides data and insights about prospects and accounts, while sales engagement tools execute automated outreach and follow-up. Platforms like ZoomInfo combine both capabilities.
How Do Sales Intelligence Tools Improve Win Rates?
These tools help reps prioritize high-fit accounts, reach decision-makers with accurate data, and engage at the right time using intent signals, which shortens sales cycles and increases close rates.
Can Small Businesses Use Sales Intelligence Tools?
Yes, most platforms offer plans sized for small teams, with some providing free tiers or lower-cost options for limited usage.
Build Pipeline Faster with Sales Intelligence
The right sales intelligence software helps you find high-fit accounts, reach decision-makers with accurate data, and close deals faster. Choose a solution that matches your go-to-market motion and integrates with your existing stack.
Start a free trial or talk to our team to see how ZoomInfo's B2B intelligence platform accelerates pipeline.