Top 10 Sales Intelligence Tools for 2026

Sales teams can't close deals without clear visibility into markets, accounts, and buyers. Sales intelligence tools solve this problem by delivering the data teams need to identify and engage the right prospects.

Not all platforms deliver equal value. Some flood you with noise. The best give you clean, actionable data that moves deals forward.

This list ranks the top sales intelligence tools based on vetted, third-party reviews. Use it to pick platforms that actually perform.

What Is Sales Intelligence?

Sales intelligence

is verified data about prospects, accounts, and buying behavior that sales teams use to identify opportunities and close deals faster. Modern platforms combine buyer intent signals, firmographics, technographics, contact data, and account intelligence into a single system. This automation lets reps spend less time researching and more time selling.

Modern sales intelligence platforms deliver multiple data types that work together to give you a complete view of your target accounts:

• Contact Data: Verified email addresses, direct-dial phone numbers, and decision-maker identification across buying committees.

• Firmographics: Company size, revenue, industry, location, and organizational structure to prioritize accounts that match your ICP.

• Technographics: Tech stack data showing what tools prospects use, revealing displacement opportunities and integration requirements.

• Buyer Intent Signals: Behavioral data tracking when prospects actively research solutions, indicating readiness to buy.

• Trigger Events: Real-time alerts on funding announcements, leadership changes, new hiring, and technology adoption that create sales opportunities.

Sales Intelligence Tools Comparison

Here's how the top sales intelligence platforms compare:

Top 10 Sales Intelligence Tools

1. ZoomInfo

ZoomInfo Sales gives sales teams the B2B intelligence and integrated tools to connect with ideal customers and close deals faster. The platform is built on the industry's most comprehensive data foundation: 100 million company profiles, 500 million contact profiles, and 1 billion buying signals processed monthly.

ZoomInfo Sales delivers accurate contact and company data enriched with buyer intent and sales signals that let reps take action with confidence. The platform integrates with Salesforce, HubSpot, and leading sales engagement tools to sync data automatically. ZoomInfo Copilot processes first-party data and real-time engagement signals to tell reps who to contact, when to reach out, and what to say, all within GTM Workspace.

MarketSpark, a B2B marketing agency, used ZoomInfo to generate 5x more revenue opportunities and achieve 5x growth in MQLs and SQLs. The platform maintains GDPR, CCPA, and SOC 2 compliance while delivering the data accuracy enterprise teams require.

• Industry-leading B2B database with contact information, firmographics, technographics, and buyer intent signals

• Integrated conversation intelligence, sales engagement, and data orchestration tools

• ZoomInfo Copilot processes first-party data and real-time engagement signals to tell reps who to contact, when to reach out, and what to say

• Advanced search capabilities for precise prospect targeting

• Automatic data refresh and hygiene features to maintain accuracy

• Real-time alerts for key events like job changes or engagement spikes

Custom pricing based on team size and feature requirements. Start a free trial.

Learn More About ZoomInfo Sales

2. Apollo

Apollo combines a B2B contact database with sales engagement capabilities in a single platform. The system provides access to contact and company data while offering tools to execute outbound campaigns directly within the interface. Apollo includes email sequencing, call tracking, and analytics to manage the full prospecting workflow.

The platform offers Chrome extension access for prospecting while browsing LinkedIn and company websites. Core integrations include:

• Salesforce and HubSpot CRM sync for contact data and activity tracking

• Email verification and deliverability monitoring to maintain sender reputation

• Direct execution of outbound campaigns from the platform interface

Apollo operates on a freemium pricing model with paid tiers that unlock additional contacts, features, and integrations. The platform focuses on combining data access with execution tools to reduce the need for multiple point solutions in the sales tech stack.

Key Features:

• Contact database with email addresses and phone numbers

• Built-in email sequencing and sales engagement tools

• Chrome extension for prospecting on LinkedIn

• CRM integrations with Salesforce and HubSpot

• Call tracking and recording capabilities

• Email verification and deliverability monitoring

• Analytics and reporting on outreach performance

Learn More About Apollo

3. Momentum

Momentum is an AI-powered sales automation and revenue orchestration platform that helps GTM teams reduce manual work, improve pipeline accuracy, and accelerate deal execution. It captures and structures sales interactions across calls, meetings, and CRM activity, automatically updating Salesforce and delivering real-time insights through Slack and Teams. The platform is great for Pipeline automation, CRM hygiene, RevOps workflow orchestration, and deal risk monitoring.

Key features:

• AI-powered call and meeting summaries that auto-populate CRM fields (Momentum)

• Workflow automation and real-time deal alerts in Slack or Teams (Trending AI Tools)

• Smart Agents that detect pipeline risks and suggest next steps (Momentum)

• Seamless integrations with Salesforce, Slack, Zoom, Outlook, Gong and more

Learn more about Momentum

4. Cognism

Cognism provides B2B contact and company data with emphasis on European market coverage. The platform includes firmographics, technographics, sales trigger events, intent data, verified emails, and phone-verified mobile numbers.

Cognism focuses on European market coverage with particular strength in EMEA data quality. The platform provides mobile phone numbers that are verified through a manual process, addressing a common gap in B2B contact databases. Cognism integrates with leading CRM platforms including Salesforce, HubSpot, and Outreach.

The platform is designed to help revenue teams overcome global compliance barriers, with a strong focus on GDPR and CCPA regulations. Cognism offers custom pricing based on team size and feature requirements, with particular emphasis on serving organizations that need reliable European contact data.

Key Features:

• Strong focus on European markets with GDPR-compliant data collection

• Sales trigger events and intent data for timing outreach

• Advanced compliance features for GDPR and CCPA

• Phone-verified mobile numbers for decision-makers

• Verified business emails with deliverability guarantees

• Integrations with leading CRM platforms

• Technographic data showing prospect tech stacks

Learn More About Cognism

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a specialized version of LinkedIn designed for sales professionals. It leverages LinkedIn's network to help salespeople establish relationships with prospects through account intelligence, relationship mapping, and buyer intent data.

The platform provides advanced search capabilities beyond standard LinkedIn, allowing filtering by company size, industry, seniority level, and other firmographic criteria. Sales Navigator includes InMail messaging credits to reach prospects outside your network. Advanced-tier plans include real-time account updates when prospects change jobs or companies post news, along with AI-powered Account IQ and Lead IQ insights.

Sales Navigator integrates with CRM systems to sync LinkedIn activity and contact information. The platform offers custom lead lists and buyer intent signals based on LinkedIn engagement behavior.

Key Features: LinkedIn Sales Navigator provides:

• Advanced search capabilities beyond standard LinkedIn

• Real-time account updates and job change alerts

• InMail messaging to reach prospects outside your network

• CRM integration (Advanced Plus tier includes Salesforce, HubSpot, Microsoft Dynamics, and Oracle)

• Custom lead lists and saved searches

• TeamLink for identifying warm introductions (Advanced and Advanced Plus plans)

• Buyer intent signals based on LinkedIn activity (Advanced and Advanced Plus plans)

Pricing: Core plan at $119.99/month and Advanced plan at $159.99/month (monthly billing), with annual billing options available.

Learn More About LinkedIn Sales Navigator

6. Lusha

Lusha provides contact enrichment through a browser extension that surfaces business email addresses and phone numbers while browsing LinkedIn, company websites, and other online sources. The platform focuses on simplifying contact data access for individual sellers and small sales teams.

The Chrome extension integrates directly into LinkedIn profiles and company pages, displaying contact information without requiring users to leave their browser. Lusha includes CRM integrations with Salesforce, HubSpot, and other platforms to automatically sync discovered contacts into existing workflows.

Lusha operates with a freemium model offering limited monthly credits, with paid plans providing higher contact volumes and additional features. The platform emphasizes GDPR and CCPA compliance in its data collection and storage practices, focusing on serving both North American and European markets.

Key Features:

• Chrome extension for LinkedIn and web-based prospecting

• Direct-dial phone numbers and email addresses

• CRM integrations with Salesforce and HubSpot

• Bulk enrichment capabilities for contact lists

• API access for custom integrations

• GDPR and CCPA compliance features

• Freemium pricing model with tiered plans

Learn More About Lusha

7. 6sense

6sense is an account-based marketing and sales platform that combines predictive analytics with buyer intent data. The system identifies accounts showing research behavior across the web, even before they engage directly with your company. 6sense uses AI to analyze anonymous website visitors, content consumption, and third-party intent signals to score account readiness.

The platform provides account identification that reveals which companies are researching your category, what topics they're investigating, and where they are in the buying journey. 6sense integrates with marketing automation platforms, CRM systems, and advertising platforms to orchestrate campaigns across channels based on account intent scores.

6sense focuses on enterprise organizations running account-based strategies. The platform includes advertising capabilities, email orchestration, and sales intelligence to coordinate outreach across marketing and sales teams. 6sense offers a Free tier for sales intelligence with 50 data credits per month, along with custom pricing for paid plans based on company size and feature requirements.

Key Features:

• Predictive account identification and scoring

• Anonymous website visitor identification

• Buyer intent data from third-party sources

• Buying stage predictions for target accounts

• Advertising orchestration across display and social channels

• Integration with marketing automation and CRM platforms

• Sales intelligence and account insights

• Multi-channel campaign orchestration

Learn More About 6sense

8. Bombora

Bombora provides B2B intent data by tracking content consumption across a cooperative of business websites. The platform's Company Surge data identifies accounts researching specific topics based on their content engagement patterns. Bombora tracks intent signals across thousands of B2B websites to determine when companies show increased interest in particular subjects.

The platform operates through a data cooperative model where participating websites contribute anonymous browsing data in exchange for access to the aggregated intent intelligence. This approach provides broader coverage than single-site tracking while maintaining privacy compliance. Bombora scores accounts based on surge intensity, showing which topics are trending within specific companies.

Bombora integrates with marketing automation platforms, ABM tools, CRM systems, and advertising platforms. The intent data feeds into lead scoring models, account prioritization systems, and campaign targeting. Organizations use Bombora to identify in-market accounts, time outreach based on research activity, and personalize messaging based on topic interest.

Key Features:

• Company Surge intent data tracking topic-level research

• Data cooperative model across thousands of B2B sites

• Intent scoring showing surge intensity by topic

• Integration with marketing automation and CRM platforms

• Audience segments for advertising targeting

• API access for custom applications

• Topic taxonomy covering thousands of business subjects

Learn More About Bombora

9. Seamless

Seamless provides real-time B2B contact data including verified emails and cell phone numbers. The platform updates data continuously and integrates with CRM systems like Salesforce and HubSpot.

The platform includes search filtering by job title, company size, industry, and location. Key capabilities include:

• Chrome extension for prospecting on LinkedIn and company websites

• Automatic contact data sync to CRM systems

• Real-time verification of emails and phone numbers

Seamless provides real-time data updates and verification to maintain contact accuracy. The platform offers customizable filters for building targeted account lists based on firmographic and demographic criteria. Pricing includes Free, Pro, and Enterprise tiers, with Pro and Enterprise plans requiring contact with sales for specific pricing.

• AI-powered search engine for contact discovery

• Real-time data updates and verification

• Chrome extension for web-based prospecting

• CRM integrations with major platforms

• Customizable filters for targeted list building

• Email and phone number verification

• Bulk export capabilities

Learn More About Seamless

10. Clearbit (Breeze Intelligence)

Clearbit is a data enrichment platform that provides firmographic and technographic information about companies and contacts. The platform is now part of HubSpot's Breeze Intelligence suite following its acquisition. Clearbit enriches CRM records, shortens forms, and reveals company details based on email addresses or domains.

The platform provides company data including employee count, revenue estimates, industry classification, technology usage, and social media profiles. Clearbit's form shortening feature captures minimal information from website visitors while automatically enriching records with additional data points. The Reveal product identifies companies visiting your website based on IP address.

Clearbit integrates natively with HubSpot and connects to other marketing automation platforms, CRM systems, and sales tools through APIs. The platform focuses on enriching existing contact records rather than prospecting new contacts, complementing outbound data sources with enrichment capabilities.

• Firmographic data enrichment for companies and contacts

• Technographic data showing technology stack usage

• Form shortening to reduce friction while capturing data

• Website visitor identification (Reveal)

• Native HubSpot integration as Breeze Intelligence

• API access for custom integrations

• Real-time enrichment capabilities

• Social media profile matching

Learn More About Clearbit

How to Choose the Right Sales Intelligence Platform

Picking the right sales intelligence platform comes down to your specific go-to-market motion. Evaluate platforms against criteria that directly impact your team's ability to build pipeline and close deals.

Data Accuracy and Coverage

Data quality determines whether your outreach connects or bounces. Outdated contact information wastes rep time and damages sender reputation. Evaluate these factors:

• Verification methods: Does the platform validate emails and phone numbers before delivery?

• Refresh frequency: How often does the vendor update contact and company data?

• Geographic coverage: Does the database include strong data for your target markets?

• Industry coverage: Can you find contacts at companies in your ICP?

CRM and Tech Stack Integrations

Your sales intelligence platform should sync with your existing tech stack without manual data transfers. Native integrations beat third-party connectors for reliability and feature depth. Evaluate these integration factors:

• Native vs. third-party integrations: Does the vendor build direct connections to your tools?

• Salesforce and HubSpot support: Are these integrations feature-complete or basic?

• Sales engagement tool connections: Can you push contacts directly to Outreach, Salesloft, or similar platforms?

• API access: Do you have flexibility to build custom integrations if needed?

Automation and Workflow Capabilities

Manual data entry kills productivity. The best platforms automatically enrich records, route leads, and trigger alerts on buying signals. Evaluate these automation capabilities:

• Automated data enrichment: Does the platform fill gaps in your CRM without manual work?

• Lead routing: Can you automatically assign accounts based on territory, industry, or other rules?

• Alert triggers: Do you get notified when prospects change jobs, get funding, or show intent?

• Workflow orchestration: Can you build multi-step sequences based on data signals?

Compliance and Security

Enterprise buyers require vendors that meet strict data privacy and security standards. Verify these compliance requirements:

• GDPR and CCPA compliance: Does the vendor follow privacy regulations in your markets?

• SOC 2 certification: Has the platform completed independent security audits?

• Data sourcing transparency: Can the vendor explain where data comes from?

• Admin controls: Do you have visibility into team usage and the ability to set permissions?

Frequently Asked Questions

What Is the Best Sales Intelligence Tool?

ZoomInfo provides the most comprehensive B2B data foundation with 100 million company profiles and 500 million contacts. The platform integrates sales engagement, conversation intelligence, and AI-powered insights in a single system.

How Much Do Sales Intelligence Tools Cost?

Pricing ranges from free limited versions to custom enterprise plans, with most platforms offering tiered subscriptions based on team size and features.

What Is the Difference Between Sales Intelligence and Sales Engagement?

Sales intelligence provides data and insights about prospects and accounts, while sales engagement tools help you act on that intelligence through automated outreach and follow-up. The best platforms, like ZoomInfo, combine both capabilities.

How Do Sales Intelligence Tools Improve Win Rates?

These tools help reps prioritize high-fit accounts, reach decision-makers with accurate contact data, and engage prospects at the right time using buyer intent signals. This focus on qualified opportunities shortens sales cycles and increases close rates.

Can Small Businesses Use Sales Intelligence Tools?

Yes, most platforms offer plans sized for small teams, with some providing free tiers or lower-cost options for limited usage.

Build Pipeline Faster with Sales Intelligence

The right sales intelligence platform helps you find high-fit accounts, reach decision-makers with accurate data, and close deals faster. Choose a solution that matches your go-to-market motion and integrates with your existing stack.

Start a free trial or talk to our team to see how ZoomInfo's B2B intelligence platform accelerates pipeline.