Even the best sales teams can’t close a deal if they don’t have a clear picture of their markets, their top accounts, and their most influential buyers. That’s why B2B data companies have invested huge efforts into building sales intelligence tools that can help sellers unlock growth and supercharge success.
So what are the best sales intelligence tools out there? It can be hard to separate the truly valuable from the merely noisy. To make the most of your sales intelligence software investment, it’s important to evaluate all the capabilities, customer proof, and ROI information possible.
Our list of the top sales intelligence tools and sales intelligence software providers is built from vetted, third-party rankings and reviews to help you make a sound decision.
What Are Sales Intelligence Tools?
Sales intelligence tools are sophisticated software solutions designed to collect, analyze, and present valuable information that helps salespeople stay up-to-date with clients and identify new leads.
These tools are primarily geared toward sales development representatives (SDRs) and business development representatives (BDRs), serving as a strategic resource for building and managing sales pipelines. But anyone in the sales or broader go-to-market team benefits from a strong sales intelligence solution: when teams are conducting TAM analysis, leveraging the latest sales AI solutions, or responding to high-value buying signals, they need strong sales intelligence to land their campaigns with maximum impact.
Sales Intelligence & Modern Sales Strategies
The adoption of sales intelligence software has become increasingly crucial in today’s data-driven markets. Here’s why:
- Enhanced Prospecting: Sales intelligence tools provide access to comprehensive B2B contact databases, allowing sales teams to find new opportunities and gather essential information such as contact details, job titles, and firmographics.
- Actionable Insights: Many solutions offer buying signals and additional insights, such as recent funding, company transfers, changes in tech stack, and data from buyer intent tools. This information enables salespeople to conduct timely and relevant outreach.
- Improved Productivity: By automating data collection and analysis, these tools free up valuable time for sales representatives to focus on building relationships and closing deals.
- Data Enrichment: Sales intelligence software helps maintain accurate and up-to-date customer and prospect data, ensuring that sales teams always have the most current information at their fingertips.
- Strategic Decision-Making: Marketing and sales executives can leverage the data provided by these tools to define and implement more effective sales strategies.
Key Features of Sales Intelligence Software
The best sales intelligence tools offer a range of features designed to streamline the sales process:
- Lead generation and management
- Company and industry information
- Email and direct-dial contacts
- Automatic data refresh
- Integrations with CRM and other sales tools
- Customizable alerts and triggers
- Prospect tracking and engagement analytics
Choosing the Right Sales Intelligence Solution
Selecting the right sales intelligence software for your business is crucial. Factors to consider include:
- The size and needs of your sales team
- Integration capabilities with your existing tech stack
- The quality and breadth of data provided
- Ease of use and user interface
- Pricing and ROI potential
Here are some of the top sales intelligence tools available on the market today, with information that should help you evaluate and decide the best way to spend your critical sales intelligence software budget.
Top 10 Sales Intelligence Tools
1. ZoomInfo
ZoomInfo Sales empowers sales teams with the intelligence and tools to swiftly connect with their ideal customers and close deals more efficiently. Built on the industry’s most comprehensive, high-quality B2B data foundation, ZoomInfo is trusted by the world’s most competitive, innovative companies to enhance their sales performance and drive significant, sustainable growth.
The ZoomInfo Sales platform provides accurate, up-to-date contact and company data, enriched with deep insights into buying intent and other sales signals that allow sellers to take action with confidence. From identifying decision-makers to engaging prospects, ZoomInfo Sales allows sales teams to focus on high-value activities that accelerate pipeline generation and shorten the sales cycle.
Intelligent Insights for Targeted Outreach
ZoomInfo Sales integrates first-party data, proprietary business intelligence, and real-time engagement signals to offer truly actionable insights. Its AI assistant, ZoomInfo Copilot, processes this data to tell sales representatives who to contact, the optimal times for outreach, and effective communication strategies. In fact, users report 23% larger pipelines after adopting Copilot.
Integrated Tools for Complete Sales Enablement
The platform includes a suite of tools designed to streamline every stage of the sales process. Account executives and sales managers can leverage features such as automated workflows, targeted email outreach, and conversation intelligence to maximize productivity. The conversation intelligence component tracks sales calls, transcribes meetings, and offers feedback on key topics, enabling teams to refine their strategies in real time.
Advanced Communication and Real-Time Alerts
ZoomInfo Sales provides AI-generated recommendations for crafting relevant messages to the right buyers at the right moment. Integration with platforms like Slack and email ensures users receive notifications of key events — such as prospect engagement spikes or decision-maker job changes — allowing for prompt action on timely opportunities.
Key Features:
- Industry-leading B2B database with company insights, contact information, and purchasing intent and buying signals
- Integration of conversation intelligence, sales engagement, and data orchestration tools
- Seamless integration with existing CRM and marketing automation systems
- Advanced search capabilities for precise prospect targeting
- Data hygiene and automatic data refresh features to maintain accuracy
Learn More about ZoomInfo Sales
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a specialized version of LinkedIn designed for sales professionals. It leverages the vast network of LinkedIn, encompassing over 860 million members, 60 million companies, and 200 countries and territories. This solution enables salespeople to establish and nurture relationships with prospects and customers more effectively.
Sales Navigator uses real-time data provided by LinkedIn members to offer insights across three key areas: account insights, relationship intelligence, and buyer intent.
By tapping into LinkedIn’s member-driven data ecosystem, the platform provides unique actionable insights that help sales teams focus on what matters most. This approach aids in increasing pipeline, improving win rates, and expanding deal sizes for commercial organizations.
Key Features:
- Advanced search capabilities to find and target the right prospects
- Real-time updates on accounts, leads, and industries
- InMail messaging for direct communication with potential clients
- Integration with CRM systems for streamlined workflow
- Custom lead and account lists for organized prospecting
Learn More about LinkedIn Sales Navigator
3. Seamless.AI
Seamless.AI is a real-time B2B data provider that offers a comprehensive solution for sales professionals seeking to streamline their prospecting process. The platform leverages artificial intelligence to deliver verified contact information, including emails and cell phone numbers, for potential leads.
The platform continuously updates its information, ensuring that users have access to the most current and reliable data possible. Additionally, Seamless.AI offers integrations with popular CRM systems, allowing for seamless data transfer and enhanced workflow efficiency.
Key Features:
- AI-powered search engine for finding verified B2B contact information
- Real-time data updates to maintain accuracy and relevance
- Chrome extension for easy access to prospect information while browsing
- Integration capabilities with major CRM platforms
- Customizable filters for building targeted account lists
4. CUFinder
CUFinder is an all-in-one platform designed to enhance sales efforts across B2B, B2C, and local businesses. Powered by AI, this solution combines lead generation and real-time data enrichment, providing access to a database of over 262 million companies and 419 million contacts.
At the heart of CUFinder are four powerful engines: the Prospect Engine for discovering ideal leads, the Enrichment Engine for real-time data updates, the B2B List Generator for targeted outreach, and the Academic Engine for finding professors and universities.
Key Features:
- Over 262M companies and 419M contacts across 5K+ industries
- AI-driven engines for targeted lead generation and data enrichment
- 27 data enrichment services
- Chrome extension
- Customizable plans
5. BookYourData
BookYourData provides access to more than 250 million direct contacts. Each lead is enriched with over 100 data points, enabling comprehensive profiling for targeted marketing and sales efforts.The platform’s Pay-As-You-Go pricing model offers flexibility, allowing users to purchase only the leads they need.
Key Features:
- Unique verification of catch-all emails
- Flexible pricing model
- Global coverage spanning over 200 countries
- Comprehensive lead profiling with over 100 data points per contact
6. Cognism
Cognism is a sales intelligence platform that provides contact, company, and event information to help businesses connect with their ideal prospects. The platform offers data, including firmographics, technographics, sales trigger events, intent data, verified business emails, and phone-verified mobile numbers.
Cognism is designed to help revenue teams overcome global compliance barriers, with a special emphasis on GDPR and CCPA regulations.
Key Features:
- A strong focus on European markets
- Sales trigger events and intent data
- Advanced compliance features for GDPR and CCPA
- Verified business emails and phone-verified mobile numbers
- Integrations with leading CRM and sales engagement platforms
7. Instantly
Instantly is a sales engagement platform designed to streamline B2B email outreach. It serves over 15,000 customers ranging from individual entrepreneurs to large agencies. Instantly’s core offering includes unlimited email sending accounts with warmup capabilities, a B2B lead database, and AI-powered features.
Instantly provides users with tools to find leads, create campaigns, and connect sending accounts in a single, flat-fee subscription model. Instantly’s interface and comprehensive feature set make it a notable choice for businesses looking to enhance their outreach efforts and convert leads into customers efficiently.
Key Features:
- B2B lead database for targeted prospecting
- AI-powered features to optimize outreach campaigns
- User-friendly interface for easy campaign management
- Flat-fee subscription model for cost-effective scaling
8. Microsoft Relationship Sales
Microsoft Relationship Sales combines LinkedIn Sales Navigator with Microsoft Dynamics 365 Sales. This integration aims to enhance the way sales professionals engage with potential buyers, offering a more personalized and meaningful approach to sales.
This combination allows salespeople to identify and connect with decision-makers, understand their needs better, and tailor their sales strategies accordingly. The result is a more efficient and effective sales process that can lead to improved relationships with prospects and customers.
Key Features:
- Access to LinkedIn’s professional network
- Advanced CRM capabilities
- Data-driven insights
Learn More about Microsoft Relationship Sales
9. GetEmail
GetEmail offers a streamlined approach to finding contact information, enabling users to obtain email addresses quickly and efficiently. GetEmail’s functionality is integrated into common business interfaces through two Google Chrome Extensions.
One extension is designed for LinkedIn, while the other works with Gmail, Outlook, and Salesforce. This integration allows users to access GetEmail’s capabilities directly within these platforms, enhancing efficiency and eliminating the need to switch between multiple applications.
Key Features:
- AI-powered email discovery
- Chrome extensions for LinkedIn, Gmail, Outlook, and Salesforce
- Rapid email address retrieval
- Integration with common business interfaces
10. Kaspr
Kaspr is designed to streamline the process of acquiring contact details from LinkedIn. The platform offers a Chrome extension that allows users to access prospect contact information while browsing LinkedIn. This feature significantly reduces the time spent on manual data entry and research.
Kaspr also provides a dashboard for managing prospects. Users can enrich data, create LinkedIn outreach campaigns, and integrate with various sales applications. The platform is GDPR and CCPA compliant, with support for multiple languages including English, German, French, and Spanish.
Key Features:
- Chrome extension for LinkedIn contact details
- Dashboard for prospect management and data enrichment
- Integration capabilities with popular sales applications
- Unlimited B2B email addresses available for free
The Future of Sales Intelligence
As artificial intelligence and machine learning continue to advance, we can expect sales intelligence tools to become even more sophisticated. The integration of AI sales assistants and predictive analytics is set to further transform the sales landscape, offering unprecedented insights and automation capabilities.
By leveraging these powerful sales intelligence solutions, companies can empower their sales teams with the data and insights needed to drive success and achieve their revenue goals. As the field continues to evolve, staying informed about the latest developments in sales intelligence software will be crucial for businesses aiming to stay ahead in the sales game.