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Upsell campaigns for non-core and emerging products

Scenario

First-time buyers are often hesitant to take on more than they can handle. They often want to prove the value of a smaller purchase before making bigger investments. Circling back with buyers 90 days after a purchase is a good time to demonstrate value and show them additional solutions that can help them achieve their goals. 

Triggers 

  • 90 days post-purchase and account in good standing

Actions 

  • Account manager outreach or email campaign that pitches other product offerings