Employer Branding

Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious.  This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong […]

Today, we review what an employer brand is, why it’s important, and offer five methods to improve your employer branding strategy.

ZoomInfo’s acquisition of Comparably, a rapidly growing recruitment marketing, and employer branding platform, represents a pitch-perfect response to the hottest talent market in recent history.