Here Are the Best Days & Times for Product Demos
Key Takeaways: Best Demo Days & Times: Here’s What the Numbers Say If you sell software, you know how persuasive product demos can be as a sales tool. When your solution can literally change the trajectory of an entire business, seeing is most definitely believing — if you can seize that chance and actually book […]
Business Development vs. Sales: Getting the Best of Both Worlds
Business development representatives typically focus on expanding a business’ opportunities, partnerships, and markets, laying the groundwork for long-term growth. Sales teams, on the other hand, center their attention on converting leads, closing deals, and driving immediate revenue. So why is it important to understand the differences between business development and sales? Separating the two: Here’s […]
Finish Strong: How to Close Your Sales Calls and Boost Deal Velocity
There’s an endless list of tips and tricks for starting your sales calls on the right note. But experienced sellers know that how you finish is just as important. Need an easy-to-remember framework to ensure your next meeting maintains momentum? It all comes down to having a plan. Steven Bryerton, SVP of sales at ZoomInfo, […]
What is Sales Enablement? Steps to Building an Enablement Strategy
To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more. To give sellers a fighting chance, sales […]
Cold Email vs. Spam: 8 Ways to Know the Difference
Sending cold, unsolicited email to a commercial recipient in the United States is not illegal, but sales campaigns must abide by certain rules.
Overcoming Sales Objections: 12 Proven Strategies from the Sales Floor
When overcoming sales objections, it’s important for sellers to know how to listen. Learn 12 tips for handling objections to ease prospects towards a deal.
The B2B Cold Calling Guide: Best Practices for Cold Calling
Cold calling is an old selling tactic, but is it completely dead? Our post covers alternatives for new contact selling including “warm calling.”
Sales Process Optimization: 9 Steps to Closing More Deals
What does it really mean to optimize your sales process? From a leaky pipeline to lack of automation, your sales workflow may lack in more ways than one.