ZoomInfo Marketing

Webinars are proven to generate sales leads. But, only if they’re executed correctly. Test the tips in this post to improve your webinar lead generation.

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams.  Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ […]

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection.  Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit […]

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.  The key to breaking this […]

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools.  The original displayed the logos of 140 prominent marketing tech brands. Today, that chart contains over 14,000 logos. It’s one of the most eye-popping illustrations of why consolidating your marketing tech stack is […]

Discover key B2B advertising KPIs and strategies to optimize campaigns with revenue-based metrics. Narrow targeting, track engagement, boost sales outreach. Read how.

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. For demand generation professionals in charge of optimizing a B2B marketing funnel, that means any friction getting in the way of alignment, efficiency, and scalability simply has to go.  […]

Regardless of their size, their industry, or where they operate, businesses are tackling the year with redefined budgets, new focus areas, and a healthy dose of uncertainty.  While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has […]

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. It can often take weeks or even months to gain executive buy-in with a compelling business case. Once you have buy-in, you need to secure a budget and resources to start building the desired tech stack.  Whether you’re new to […]

To close out the year, we’ve got several updates across our platforms including new features within ZoomInfo Sales, ZoomInfo Talent, and ZoomInfo Marketing.  ZoomInfo Sales Several WebSights feature updates have hit our ZoomInfo Sales platform. Our new Spiking feature shows you which companies are visiting your website most frequently. Now you can identify meaningful traffic […]

It’s time for another product update roundup, where we tell you what’s new within the ZoomInfo platform and how these features help you do your job more efficiently. With our new update for ZoomInfo Marketing, users can now connect multiple LinkedIn accounts to a single instance.