ZoomInfo Operations

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. And as the volume of data collection and processing continues to increase, the potential for duplicate data to cause havoc will only grow. How much damage can it do? According to Gartner, […]

Strategic planning can be a fickle exercise. In any fast-moving industry or rapidly evolving market, it’s natural to suspect your goals and measures will be outdated or off-target by the time it comes to assess your performance.  But the sooner you start — and the more aligned your plans are with high-level company priorities — the easier […]

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results. Account data management software provides a centralized platform for […]

The foundation for most successful go-to-market teams is data — but not just any data will do. Today’s professionals need accurate, up-to-date information about their prospects and customers, or they risk falling behind in a ruthlessly competitive market. Despite that clear need, getting access to reliable business information regularly is still challenging. Many teams continue […]

The most important growth drivers for any business simply can’t succeed without a core infrastructure of high-quality, trustworthy data. For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. And while it’s easy to assume […]

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data.  The result? Campaigns become more efficient and aligned with the company’s goals.  But to do this, revenue operations professionals work with a seemingly endless list of […]

To maintain momentum in any business, mission-critical data has to be constantly managed. For RevOps leaders, the challenge of data management lies in ensuring that critical data is not only accurate and reliable but also seamlessly accessible to all relevant teams.  To understand how data management acts as the vascular system that keeps RevOps alive, […]

Launched in 2022, ZoomInfo’s partnership with Google Cloud allows teams to access rich, engagement-ready data in the flexible, powerful environments they use every day. Customers can subscribe to ZoomInfo’s data through Google’s Analytics Hub and use it to enrich their existing first-party customer data in BigQuery to create a reliable data foundation. This integration fuels […]

Modern business is fueled by a constantly expanding, increasingly complex body of data. This makes data governance — managing the data produced, acquired, and used by a company — a pivotal function. A comprehensive data governance strategy is essential to addressing data reliability, security, privacy, and access, all of which are key to maximizing the […]

Separating hype from reality can be a full-time job in today’s market. And even though the public discussion of generative AI tools like ChatGPT may seem overheated at times, it’s clear that business leaders believe there is a fundamental shift underway.  A major Salesforce survey of IT leaders, for example, found that 67% were prioritizing […]

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of.  But access to more data than ever still doesn’t mean better outcomes.  Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face […]